- Title
- Identify strategies that tourism entrepreneurs can utilise to tap into the growing Eastern Cape tourism industry through exploration of craft beer tourism in Eastern Cape South Africa
- Creator
- Matiti, Dibakazi
- Subject
- Tourism industry -- Eastern Cape
- Date Issued
- 2019
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/44545
- Identifier
- vital:38135
- Description
- The Eastern Cape is regarded as one of the poorest provinces in South Africa. This has resulted in the province experiencing high unemployment rates. Small Micro and Medium Enterprises (SMMEs) have an important role to play in the creation of employment to alleviate the population’s dependence on government and to grow the economy of the Province of the Eastern Cape. Recent years have seen the growth of new registrations of micro manufactures. These businesses are independently owned and are appearing in all areas of the Eastern Cape. The Eastern Cape has also experienced growth in the tourism industry. Given the growth in these industries, gave rise to the objective of the study which was to formulate strategies that can be used by tourism entrepreneurs to tap into the growing Eastern Cape tourism industry through exploration of craft beer tourism in the Eastern Cape. To achieve the objective a review of the literature found that little has been done in the field of craft beer research. A further review of the literature showed that the Western Cape had a successful wine route and a craft beer route. Both were studied to determine the framework used in establishing the routes in order to liken it to what can be similarly applied to the Eastern Cape. A comparison was drawn between the craft-beer tourism in other parts of South Africa and the establishment and sustainability techniques employed in the South African wine tourism industry. The study followed an exploratory approach and data collection was carried out by taking the whole population of micro manufacturers. The insights of micro manufacturers were deemed crucial in the process of formulating the necessary strategies for the industry. Although there is growth in the number of craft-brewers registered with the Eastern Cape Liquor Board, the number is still very small and necessitated the use of the qualitative method in data collection. The feedback from the interviews was used to outline the strategy that can be used to ensure that craft brewers can enter the tourism industry and remain sustainable. Recommendations from the study show that the craft beer route and tourism can merge and create a profitable market for the Eastern Cape.
- Format
- viii, 96 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Matiti, D 199231877 Treatise Dec 2019.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |