- Title
- Establishing opportunities for using big data analysis at the Herald
- Creator
- Joshua, Nadeem
- Subject
- Big data
- Subject
- Business intelligence -- Data processing Data mining
- Date Issued
- 2018
- Date
- 2018
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/30529
- Identifier
- vital:30957
- Description
- A few years ago, merely mentioning the term ‘big data’ within industry circles, would more than likely have received a quirky and confused look; however, the term big data has gained huge popularity in recent years among IT professionals and academics. The big data phenomenon has exploded in popularity worldwide, and continues to grow exponentially with each passing day. It has been good news for many industries, as industries are going ablaze with the huge volume, variety and velocity of data. As technology advances it is lifting and removing so many boundaries, and answering questions that are not currently being asked. Therefore, it is that big data is taking the world by storm, and it is safe to say that big data has gone mainstream with countless benefits being developed within industries. The opportunity for employing big data strategies are many, according to McKinsey and Company, and the growth in big data will spark a new wave of ‘innovation, competition and productivity’ within businesses (McKinsey & Company, 2011). Taking advantage of these opportunities will be challenging for companies, creating the need for new skills, tools and ways of thinking. Implementing big data would help in creating new innovative business models, as executives are challenged to make their organisations resilient and agile in today’s challenging business environment. This research paper aimed to unpack the understanding of big data, the challenges, and the value to an organisation and provide a guideline or framework to implement a big data strategy. Furthermore, this research examines the opportunities and the potential value that organisations would obtain from implementing big data, as well as the challenges that could hinder implementation. Due to the rapid growth and size of data, decision-makers need to be able to gain valuable insights from such varied and rapidly changing data that will help organisations make far better, intelligent and data-driven decisions which may help in improving operations.
- Format
- xiii, 113 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economics Sciences
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | NADEEM JOSHUA.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |