- Title
- Modelling the intention to change Facebook privacy settings on mobile phones
- Creator
- Miya, Asanda Christopher
- Subject
- Online social networks -- Security measures Cell phone systems
- Date Issued
- 2017
- Date
- 2017
- Type
- Thesis
- Type
- Masters
- Type
- MIT
- Identifier
- http://hdl.handle.net/10948/19531
- Identifier
- vital:28890
- Description
- Facebook and other social networking services have significantly changed the way people communicate and share information on the Internet. People are increasingly accessing these networking services on mobile phones as opposed to traditional computers. While privacy in social networking services always was a concern, mobile phones make it even easier to share personal information, thus spotlighting privacy concerns. Facebook has privacy settings for the users who use the service on various mobile phones. However, the failure of Facebook users to change privacy settings on mobile phones may result in undesirable sharing of personal information thereby exposing the users to privacy threats. This study extends the understanding of the use of Facebook privacy settings by investigating what impacts the intention to change the privacy settings on mobile phones. The Theory of Planned Behaviour (TPB) is identified as a theoretical underpinning that relates to the intention to perform a behaviour. Structural equation modelling is chosen as a suitable research method. A conceptual model is theorized by building on the Theory of Planned Behaviour. Following suggestions by other studies, the Perceived Behavioural Control (PBC) construct are speci_cally deconstructed into internal and external factors. Nine hypotheses are predicted. A measurement instrument in the form of a questionnaire consisting of 43 items is developed. The conceptual model is evaluated using empirical data, which is gathered from a sample of 414 South African Facebook users. The evaluation of the conceptual model shows it to be a good fit. Out of the nine hypotheses, five are accepted for the final model of the study. Self-efficacy are found to be a positive internal factor that inuences user's perceived control of changing Facebook privacy settings on mobile phones. Facilitating conditions and Perceived Required effort are found to be external factors that respectively have a positive and negative inuence on user's Perceived Behavioural Control. Attitude and Perceived Behavioural Control are both found to have a positive inuence on user's intention to change Facebook privacy settings on mobile phones. The hypotheses that could not be accepted are discussed and it is argued that potential unintended bias in the sample may have had an inuence. More detailed investigation are left for future studies.
- Format
- xi, 120 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Engineering, the Built Environment and Information Technology
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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