Beyond commercial design: a critique of design and graphic design writings in Emigre and Dot Dot Dot magazines
- Authors: Muir, Margot
- Date: 2016
- Subjects: Graphic design (Typography) Graphic arts Magazine design
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/12436 , vital:27066
- Description: Graphic design faces the contradictions of commercial intent and social relevance. This study explores the contribution of criticism, in two independent, seminal graphic design magazines, towards shifting the dominant preferences of graphic design from a purely commercial pursuit to a human-centred practice. Emigre magazine (c.1984 - 2005) and Dot Dot Dot magazine (c.2000 - 2010) are recognised for their critical intent and within them are emerging critical issues that suggest a potential niche for graphic design beyond consumerism and commerce. In the discipline of graphic design, designers define what it is to be human (and thus equally the realities of dehumanisation) in very particular ways (Rose, 2001:135; Freire, 1993:43). Graphic design has a history of commercial practice. This commercial history continues to define its identity and reinforce a particular body of knowledge. Graphic design criticism, however, is an inventive voice that has the potential to contribute to change. Both Emigre and Dot Dot Dot were representative of a “constructive marginality” (Bennett, 1993:64), drawing from their own set of references and awareness of graphic design’s potential to inform their identities, instead of looking to established definitions of practice to do so. This analysis explores how they anticipated a modern conception of graphic design that has become part of a recently adopted (2015) and more widely embedded discourse. This discourse involves critical design that interrogates multiculturalism, interdisciplinarity, environmental sustainability, social and political agency, and speculative futures. Graphic design engages social institutions and practices that denote social constructions of difference and inequality, and is never neutral. Any work, any representation of ideology, is at once individual and discursive at the level of social, cultural and political formations. The critical issues evident in Emigre and Dot Dot Dot, with the exception of an absence of speculative futures, anticipate a more humanising perspective in graphic design. They invite critique and the potential for change that is relevant to the surrounding world, as a counter to commercial self-interest.
- Full Text:
- Date Issued: 2016
- Authors: Muir, Margot
- Date: 2016
- Subjects: Graphic design (Typography) Graphic arts Magazine design
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/12436 , vital:27066
- Description: Graphic design faces the contradictions of commercial intent and social relevance. This study explores the contribution of criticism, in two independent, seminal graphic design magazines, towards shifting the dominant preferences of graphic design from a purely commercial pursuit to a human-centred practice. Emigre magazine (c.1984 - 2005) and Dot Dot Dot magazine (c.2000 - 2010) are recognised for their critical intent and within them are emerging critical issues that suggest a potential niche for graphic design beyond consumerism and commerce. In the discipline of graphic design, designers define what it is to be human (and thus equally the realities of dehumanisation) in very particular ways (Rose, 2001:135; Freire, 1993:43). Graphic design has a history of commercial practice. This commercial history continues to define its identity and reinforce a particular body of knowledge. Graphic design criticism, however, is an inventive voice that has the potential to contribute to change. Both Emigre and Dot Dot Dot were representative of a “constructive marginality” (Bennett, 1993:64), drawing from their own set of references and awareness of graphic design’s potential to inform their identities, instead of looking to established definitions of practice to do so. This analysis explores how they anticipated a modern conception of graphic design that has become part of a recently adopted (2015) and more widely embedded discourse. This discourse involves critical design that interrogates multiculturalism, interdisciplinarity, environmental sustainability, social and political agency, and speculative futures. Graphic design engages social institutions and practices that denote social constructions of difference and inequality, and is never neutral. Any work, any representation of ideology, is at once individual and discursive at the level of social, cultural and political formations. The critical issues evident in Emigre and Dot Dot Dot, with the exception of an absence of speculative futures, anticipate a more humanising perspective in graphic design. They invite critique and the potential for change that is relevant to the surrounding world, as a counter to commercial self-interest.
- Full Text:
- Date Issued: 2016
The association of the bushclumps of Calcrete Bontveld with adjacent thicket
- Authors: Carvalho, Shandon Luke
- Date: 2018
- Subjects: Plant ecology -- South Africa -- Eastern Cape , Biodiversity conservation Landscape ecology -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: http://hdl.handle.net/10948/21949 , vital:29806
- Description: The thicket mosaic vegetation type known as Calcrete Bontveld is now only found at three sites within the Eastern Cape Province. Consisting of thicket-like bushclumps scattered among grassy dwarf shrubland, this vegetation is isolated from other systems due to its unique geographical location and the surrounding Valley Thicket. A strong similarity between the bushclumps of Calcrete Bontveld and the adjacent Valley Thicket has led to the aim of this study, which was to demonstrate that an association exists between these two vegetation types. To investigate this, two sites, namely Grassridge (natural vegetation on a mine) and Shamwari (natural due to its status as a reserve), were selected. This provided a unique comparison of the functionality of the two vegetation types and identified key processes responsible for the existence of this association. In terms of edaphic variables, soil organic content and field capacity, values were similar between bushclumps and thicket while soil depth was the greatest in thicket at both sites. At both sites, life forms, diversity and similarity indices were similar for bushclumps and thicket. By utilizing the Island Biogeography Theory, these bushclumps show an island-type origin and the distance between them and the adjacent Valley Thicket (mainland-type), as well as their size, influenced the association between the two vegetation types. Commonality of species between thicket and bushclumps are postulated to be tied to their dispersal mechanisms and fruit types. Bushclump isolation on flat-topped ridges excluded thicket species dispersed by autochory and anemochory. Zoochorous dispersal (by birds and mammals) was the common factor in the transfer of species between thicket and bushclumps as the latter is a large resource patch for fauna. The size of the bushclumps and their distance from the thicket influenced zoochorous dispersal. Larger and closer bushclumps attracted more birds and mammals than the small or more distant ones. These effects differ at the two sites due to the complex animal interaction that occurs in the Shamwari Game Reserve as opposed to the reduced animal interaction at Grassridge. This study suggests that an association exists between the bushclumps of Calcrete Bontveld and the adjacent Valley Thicket, and is reliant on the natural zoochory that occurs at each site.
- Full Text:
- Date Issued: 2018
- Authors: Carvalho, Shandon Luke
- Date: 2018
- Subjects: Plant ecology -- South Africa -- Eastern Cape , Biodiversity conservation Landscape ecology -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: http://hdl.handle.net/10948/21949 , vital:29806
- Description: The thicket mosaic vegetation type known as Calcrete Bontveld is now only found at three sites within the Eastern Cape Province. Consisting of thicket-like bushclumps scattered among grassy dwarf shrubland, this vegetation is isolated from other systems due to its unique geographical location and the surrounding Valley Thicket. A strong similarity between the bushclumps of Calcrete Bontveld and the adjacent Valley Thicket has led to the aim of this study, which was to demonstrate that an association exists between these two vegetation types. To investigate this, two sites, namely Grassridge (natural vegetation on a mine) and Shamwari (natural due to its status as a reserve), were selected. This provided a unique comparison of the functionality of the two vegetation types and identified key processes responsible for the existence of this association. In terms of edaphic variables, soil organic content and field capacity, values were similar between bushclumps and thicket while soil depth was the greatest in thicket at both sites. At both sites, life forms, diversity and similarity indices were similar for bushclumps and thicket. By utilizing the Island Biogeography Theory, these bushclumps show an island-type origin and the distance between them and the adjacent Valley Thicket (mainland-type), as well as their size, influenced the association between the two vegetation types. Commonality of species between thicket and bushclumps are postulated to be tied to their dispersal mechanisms and fruit types. Bushclump isolation on flat-topped ridges excluded thicket species dispersed by autochory and anemochory. Zoochorous dispersal (by birds and mammals) was the common factor in the transfer of species between thicket and bushclumps as the latter is a large resource patch for fauna. The size of the bushclumps and their distance from the thicket influenced zoochorous dispersal. Larger and closer bushclumps attracted more birds and mammals than the small or more distant ones. These effects differ at the two sites due to the complex animal interaction that occurs in the Shamwari Game Reserve as opposed to the reduced animal interaction at Grassridge. This study suggests that an association exists between the bushclumps of Calcrete Bontveld and the adjacent Valley Thicket, and is reliant on the natural zoochory that occurs at each site.
- Full Text:
- Date Issued: 2018
The relationship between personal branding and career success: a study of female managers in South Africa
- Foli, Edem Nompumelelo Akoswa
- Authors: Foli, Edem Nompumelelo Akoswa
- Date: 2018
- Subjects: Branding (Marketing) -- South Africa -- Management , Success in business -- Women -- South Africa Career development -- Women -- South Africa Women executives -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/21907 , vital:29800
- Description: The research objective of this study was to determine the relationship between personal branding and career success of female managers in South Africa. Personal branding is a technique used by individuals to enhance their careers. Women are still struggling to be recognised as equals to men in the workplace and do not hold as many key decision-making positions as their male counterparts. Women can use personal branding as a tool to help them progress faster in the workplace and enhance their career success. A questionnaire survey based on a conceptual framework – which consisted of the personal branding tactics of self-promotion, ingratiation, exemplification, intimidation, supplication and career success – was used to conduct this study. The research questions were: (1) Do female managers in South Africa think that personal branding is important; (2) What personal branding tactics for career success do female managers in South Africa use; (3) Do female managers think that online personal branding is important; and (4) How many female managers brand themselves online. The research questions were answered using descriptive statistics, one-sample tests, Analysis of Variance, and multiple linear aggression analysis. The research had 105 respondents and showed that female managers who participated in the study perceived personal branding as important; the results were statistically significant. The study also showed that the female managers were engaging in self-promotion as a way of advancing their career success. The majority of the female managers were also branding themselves online through media such as Facebook, LinkedIn, Twitter, websites and blogs. The main limitation of this study was that the non-probability sampling technique was used and this meant that the findings could not be generalised to the entire female manager population in South Africa. Suggestions for further research include collaborating with a women’s organisation with access to a database of female managers in South Africa and conducting the same research from the perspective of how others view female managers’ personal branding tactics and career successes.
- Full Text:
- Date Issued: 2018
- Authors: Foli, Edem Nompumelelo Akoswa
- Date: 2018
- Subjects: Branding (Marketing) -- South Africa -- Management , Success in business -- Women -- South Africa Career development -- Women -- South Africa Women executives -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/21907 , vital:29800
- Description: The research objective of this study was to determine the relationship between personal branding and career success of female managers in South Africa. Personal branding is a technique used by individuals to enhance their careers. Women are still struggling to be recognised as equals to men in the workplace and do not hold as many key decision-making positions as their male counterparts. Women can use personal branding as a tool to help them progress faster in the workplace and enhance their career success. A questionnaire survey based on a conceptual framework – which consisted of the personal branding tactics of self-promotion, ingratiation, exemplification, intimidation, supplication and career success – was used to conduct this study. The research questions were: (1) Do female managers in South Africa think that personal branding is important; (2) What personal branding tactics for career success do female managers in South Africa use; (3) Do female managers think that online personal branding is important; and (4) How many female managers brand themselves online. The research questions were answered using descriptive statistics, one-sample tests, Analysis of Variance, and multiple linear aggression analysis. The research had 105 respondents and showed that female managers who participated in the study perceived personal branding as important; the results were statistically significant. The study also showed that the female managers were engaging in self-promotion as a way of advancing their career success. The majority of the female managers were also branding themselves online through media such as Facebook, LinkedIn, Twitter, websites and blogs. The main limitation of this study was that the non-probability sampling technique was used and this meant that the findings could not be generalised to the entire female manager population in South Africa. Suggestions for further research include collaborating with a women’s organisation with access to a database of female managers in South Africa and conducting the same research from the perspective of how others view female managers’ personal branding tactics and career successes.
- Full Text:
- Date Issued: 2018
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