- Title
- Motopomo: the historical-theoretical background to contemporary graphic design practices
- Creator
- Economou, Inge
- Subject
- Graphic arts
- Subject
- Graphic arts -- 20th century
- Subject
- Modernism (Art)
- Date Issued
- 2005
- Date
- 2005
- Type
- Thesis
- Type
- Masters
- Type
- MTech
- Identifier
- vital:10764
- Identifier
- http://hdl.handle.net/10948/179
- Identifier
- Graphic arts
- Identifier
- Graphic arts -- 20th century
- Identifier
- Modernism (Art)
- Description
- This study proposes to illustrate that the twentieth century passage from modernity to postmodernity, with its induction of socio-cultural development and attitudinal change, exists as a fundamental means of informing the character of contemporary graphic design practice1. Today, in contrast to the intentions of this study, many appraisals of graphic design work would seem to place too much emphasis on the analyses and evaluation of the stylistic character of creative practices and not enough on the theoretical, historical and attitudinal issues surrounding them. As such, this study attempts to reveal the meaning and moreover the relevance of philosophical, social, cultural and critical theory for contemporary, postmodern graphic design practices. This is done in order to provide graphic designers with a reflective awareness of the structure of the cultural context within which they work, and takes into account twentieth century cultural theory and twentieth century, western graphic design practice, within the framework of the passage from modernity to postmodernity.
- Format
- 240 leaves
- Format
- Publisher
- Port Elizabeth Technikon
- Publisher
- Faculty of Art and Design
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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