- Title
- The identification of factors that contribute to the competitive advantage of the intermodal industry in the Nelson Mandela Metropolitan municipality
- Creator
- De Koker, Jacques Michael
- Subject
- Freight and freightage -- South Africa -- Port Elizabeth
- Subject
- Containerization -- South Africa -- Port Elizabeth
- Subject
- Competition
- Date Issued
- 2003
- Date
- 2003
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- vital:10861
- Identifier
- http://hdl.handle.net/10948/239
- Identifier
- Freight and freightage -- South Africa -- Port Elizabeth
- Identifier
- Containerization -- South Africa -- Port Elizabeth
- Identifier
- Competition
- Description
- The research problem addressed in the study was to identify the factors contributing to a competitive advantage in the intermodal industry in the Nelson Mandela Metropolitan Municipality (NMMM). To achieve this objective, a literature study on competitive advantage and the intermodal industry was undertaken. Porter’s diamond of competitive advantage was used as basis for the study. A structured questionnaire was developed from the literature study on competitive advantage, and interviews were with clients of the intermodal industry in the NMMM. The empirical study showed a strong concurrence with the literature on competitive advantage. This study identified the following factors promoting a competitive advantage: performance factors, demand conditions, related and supporting industries, and the organisation’s strategy, structure and rivalry. In conclusion, recommendations on how the intermodal industry can achieve a competitive advantage included the choice between a focused strategy and a combination of price and differentiation strategy. Further recommendations included the development of a comprehensive land freight information system, promotion of environmental protection, human resource development, and the promotion of an efficient and competitive intermodal industry within the limits of the road transport infrastructure.
- Format
- viii, 146 leaves
- Format
- Publisher
- Port Elizabeth Technikon
- Publisher
- Faculty of Management, Business Administration
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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