- Title
- An analysis of factors that inhibit small and medium enterprises from exporting their products to South Africa's most important trading partners
- Creator
- Muller, Franciscus Fredricus
- Subject
- Export marketing -- South Africa
- Subject
- Small business -- South Africa
- Date Issued
- 2003
- Date
- 2003
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- vital:10932
- Identifier
- http://hdl.handle.net/10948/197
- Identifier
- Export marketing -- South Africa
- Identifier
- Small business -- South Africa
- Description
- The research problem addressed in this study was concerned with the identification of factors that inhibit Small and Medium Enterprises from exporting their products to South Africa’s most important trading partners. To achieve this objective, a theoretical study was conducted to establish what literature reveals to be the most important trading partners, and the problems which businesses experience when they export their products to these destinations from the Eastern Cape. The information obtained in the literature study was analysed, and, in order to resolve the main problem, the research questionnaire was divided into four parts. • Part 1 consisted of biographical questions. • Part 2 consisted of questions aimed at establishing the reasons why organisations embarked on exporting. • Part 3 was concerned with what the respondents perceived as barriers to their export operations. • Part 4 was concerned with strategic decisions and the minimising of risk. The empirical results obtained indicate that, although inhibiting factors are a reality in exporting, these remain secondary to general market forces of supply and demand. It was shown that inhibiting factors do not play as big a role in the export process as the literature suggests.
- Format
- vii, 139 leaves
- Format
- Publisher
- Port Elizabeth Technikon
- Publisher
- Faculty of Management
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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