Selecting an appropriate process for the formulating of an operations strategy for Bridgestone/Firestone, Port Elizabeth plant, in a changed market environment

Jeena, Umesh

Title: Selecting an appropriate process for the formulating of an operations strategy for Bridgestone/Firestone, Port Elizabeth plant, in a changed market environment
Creator: Jeena, Umesh
Subject: Tire industry -- South Africa -- Port Elizabeth -- Management
Subject: Bridgestone/Firestone (Firm)
Date Issued: 2002
Date: 2002
Type: Thesis
Type: Masters
Type: MTech
Identifier: vital:10945
Identifier: http://hdl.handle.net/10948/d1011325
Identifier: Tire industry -- South Africa -- Port Elizabeth -- Management
Identifier: Bridgestone/Firestone (Firm)
Description: The research problem addressed in this study was aimed in assisting the management of Bridgestone/Firestone, Port Elizabeth plant, in selecting an appropriate process for the formulation of an operations strategy. The author embarked on a literature survey to gain understanding of the challenges that are occurring in the market environment. The theories and techniques around operational strategies were extensively researched in an effort to effectively and efficiently assist the management of Firestone in achieving a competitive advantage over rival competitors. Other areas of focus include the content, development, principles and concepts in developing an operations strategy. The author details the process of the formulation of an operations strategy as well as the discussion of four models/procedures deployed in organisations that would enhance strategy formulation. It is evident from the findings of the empirical study that a high percentage of the respondents “agree” that the strategy deployed within Bridgestone/Firestone, Port Elizabeth plant is appropriate, yet an alarmingly high percentage believe it to be “ineffective.
Format: xiv, 102 leaves
Format: pdf
Publisher: Port Elizabeth Technikon
Publisher: Faculty of Management
Language: English
Rights: Nelson Mandela Metropolitan University

Hits: 951
Visitors: 1043
Downloads: 107

Collections

PET Faculty of Management

		Thumbnail	File	Description	Size	Format
View Details Download			SOURCEPDF	PDF	513 KB	Adobe Acrobat PDF	View Details Download