- Title
- A proposed theoretical model for successful implementation of franchising in the South African chicken-based fast food industry
- Creator
- Ekosse, Emmanuel Georges Ivo Ekosse
- Subject
- Franchises (Retail trade) -- South Africa
- Subject
- Fast food restaurants -- South Africa -- Management Chain restaurants -- South Africa -- Management
- Date Issued
- 2017
- Date
- 2017
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/15567
- Identifier
- vital:28270
- Description
- The purpose of this case study research effort was to develop and propose a theoretical model for the successful implementation of franchising in the South African chicken-based fast food industry. Design/Methodology/Approach - A single case with embedded units of a franchisor and a franchisee was initially adopted, but inaccessibility to respondents resulted in the adaptation of the study into a single holistic case. This is justified as the case serves a revelatory and explanatory purpose (Yin, 1994, p. 44). The case provided insight into the implementation processes of franchising in the South African chicken-based fast food industry; where franchised chicken-based concepts are leading the industry. The inaccessibility to original target respondents considered a limitation in the original research design. The limited contextual knowledge of the transcriber, and inexperience resulted in a sub-par transcript which slightly limited the interpretation of the data. Originality/Value – The case study examines the current implementation of franchising in the South African chicken-based fast food industry; with particular focus on the chicken-based fast food franchise systems which have consistently outperformed other types of fast food franchise systems. The proposed theoretical model can be applied in any industry or geographical location with an adjustment of the model‟s contextual considerations.
- Format
- x, 106 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
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