- Title
- The influence of tourist attractions on students' preferences to study at NMMU
- Creator
- Bailey, Jade
- Subject
- Tourism -- South Africa -- Nelson Mandela Bay Municipality Students, Foreign -- South Africa -- Nelson Mandela Bay Municipality
- Date Issued
- 2017
- Date
- 2017
- Type
- Thesis
- Type
- Masters
- Type
- MPhil
- Identifier
- http://hdl.handle.net/10948/18232
- Identifier
- vital:28606
- Description
- Despite decades of public action by civil society, tourism education has been neglected by policy makers. This is mainly due to the fact that tourism practitioners have not yet developed strategies based on the needs of the communities. The apartheid system created an environment that continues to marginalise those living in poverty-stricken areas with no basic infrastructure. These areas are characterised by the absence of adequate tourism education, training and awareness of opportunities. In fact, tourism education is offered only at a limited number of public and private institutions even though government acknowledges that tourism education is a key element in growing the economy of a country. This study argues that there are many factors that influence the demand for international education. These are push and pull factors that motivate students to travel and study abroad. Push factors are factors that „push‟ tourists toward a particular destination and pull factors are those that „pull‟ tourists toward a destination. The former factors are the needs of the tourists and the latter determine whether or not the needs of the tourists will be met. The primary objective of the study was to obtain a better understanding of tourism and its connection to international education in an effort to attract more students and as a result cause a growth in the tourism industry. The study was based on three research objectives: The first objective was to determine what influences international students to come to Nelson Mandela Metropolitan University (NMMU) in terms of tourism attractions and activities. The second was to identify the different expectations that international students have about Port Elizabeth. The third objective was to determine the role of NMMU in attracting international students to select it as their primary host university. The main finding of the first objective is that there are push and pull factors which influence international students to come to NMMU. Students participate in individual or group activities such as entertainment, cultural activities, sporting events, sightseeing or shopping and study. Their travel is closely associated with their needs and related to the image of a destination. In terms of the second objective the main finding is that the dynamic, changing environment of Port Elizabeth influences their individual needs and aspirations. Their expectations are based on the motivation factor which stems from a need (a semester abroad and working out where it is best to do this). The decision starts with the collection of information on the various options and ends with the assessment of the traveling experience. The economic, political and technological environments all have an influence on the student needs and the decision made. The main finding in terms of the third objective is that the NMMU Office for International Education has to be creative and innovative in its marketing of the university, the city and the country in order to attract international students. In addition, NMMU must uphold and expand new competencies to continue to be a competitive study abroad destination for international students worldwide. The attractiveness of NMMU can be improved by increasing the marketing material that is being sent out to attract international students and by increasing the destination marketing strategies used by the NMMU Office for International Education.
- Format
- xvi, 110, [18] leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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NMU School for Economics, Development and Tourism
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Jade Bailey | 1 MB | Adobe Acrobat PDF | View Details Download |