- Title
- Investigating the use of social networking via mobile phone as an extension tool in small-scale (emerging) agriculture in selected farming communities in the Cacadu District
- Creator
- Atinuke, Jimoh Rashidat
- Subject
- Farms, Small -- Technological innovations -- South Africa -- Eastern Cape Communication in economic development -- South Africa -- Eastern Cape
- Subject
- Information technology -- Social aspects -- South Africa -- Eastern Cape Digital media -- South Africa -- Eastern Cape Social media -- South Africa -- Eastern Cape
- Date Issued
- 2015
- Date
- 2015
- Type
- Thesis
- Type
- Masters
- Type
- MTech
- Identifier
- http://hdl.handle.net/10948/18398
- Identifier
- vital:28633
- Description
- We live in the era in which the internet is now available on the majority of mobile phones at a very cheaper rate. This advancement in technology has created a boom in the use of mobile phone social networking as a primary communication tool - not only for individuals but also commonly used by professionals in most fields. The trends and growing usage of social networking via mobile phone indicate a potentially effective new platform for increasing production especially in agricultural sectors. In this age of information technology, farming communities can be empowered with the latest information and knowledge through mobile phone social networking to enhance agricultural development. The study investigates the use of mobile phone social networking as an extension tool in small-scale (emerging) farmers in selected farming communities in the Cacadu District Municipality of the Eastern Cape of South Africa. Specifically, the study investigates the use of available mobile phone social networks; what they are used for; and the importance and benefits of social networking both generally and to the farming communities. The study further identifies problems inhibiting the use of mobile phone social networking. Other channels through which the small-scale (emerging) farmers acquire agricultural information, aside from via mobile phone, and the type of agricultural information these farmers acquire, are also investigated. This study focuses on the use - and not the testing or adoption of - mobile phone social networking in small-scale (emerging) agriculture. In the exercise to investigate the use of social networking apps via mobile phone, data was collected from 40 small-scale (emerging) farmers using a purposive sampling method. This study used a survey design, exploratory and descriptive research methodologies. Data was captured by administering a questionnaire through personal face-to-face interviews. Descriptive statistics such as simple frequency tables, percentages and bar graphs were used. From the Chi-square testing, it was found that agricultural knowledge levels, internet access and size of production farm land influence the use of social networking by the small-scale (emerging) farmers. However, the result of this study showed that gender, age, other income and educational level of the small-scale (emerging) farmers are not statistically significant determinants of social networking use. Cronbach’s alpha coefficient was found to be 0.95. To establish the strength of associations of the variables, Cramer’s V ranging between 0.04 and 0.9 (signifying relationships from negligible to very strong association) was used. The findings showed that different social networks are used by the farming communities, such as WhatsApp, Facebook, and Blackberry messenger, MXit, Twitter and YouTube. The various uses of these social networks by the farmers are discussed. The benefits and problems inhibiting their use are also outlined. Other sources of acquiring agricultural information by the farmers aside from social networking via mobile phone are examined. The result of the study shows that [agricultural extension officers, other farmers, farmers’ discussion groups, friends and family,] are major sources of agricultural information to the small-scale (emerging) farmers while other sources are television, radio, print media and result demonstrations. The study suggests that to enhance mobile phone social networking to ensure that timely and effective agricultural information is readily accessible to the small-scale (emerging) farmers. These include agricultural extension officers making optimal use of social networking via mobile phone, due to the strong interaction and trust between them and the farmers. This interaction can be instrumental in the effective use of this technology as a resourceful medium for accessing agricultural information to enhance productivity. Proper awareness and understanding of the potential and benefits of mobile social networking by the farmers will motivate the small-scale (emerging) farmers to use the technology for effective agricultural purposes. Also, ensuring the availability of agricultural information to small-scale (emerging) farmers by setting up on-line pages or websites to discuss matters of interest and educate and update farmers on agricultural issues should be encouraged. This may attract the younger generation and the youth to participate fully in agricultural activities - thereby enhancing agricultural development.
- Format
- xv, 147 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Science
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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