- Title
- Key factors behind the success of Somali owned spaza shops in Soweto
- Creator
- Mini, Solomzi
- Subject
- Informal sector (Economics) -- South Africa -- Soweto Somalis -- South Africa -- Soweto
- Date Issued
- 2017
- Date
- 2017
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/19393
- Identifier
- vital:28867
- Description
- Informal retailing is a significant contributor to the South African economy in general and the retail sector specifically. It is a sector that is dominated by immigrant traders, while the numbers of local traders are shrinking by the day. The immigrant traders have outmaneuvered their local counterparts in this market through their ability to put together a compelling value proposition to the customers. Consequently, the focus of this research is to get a better understanding of the basis of their overall competitive advantage. Similar to previous research, this study concludes that the immigrant trader’s competitive advantage has competitive pricing as its foundation. However, this study had gone beyond the existing research which highlights competitive pricing as the reason for this success by suggesting that sound retailing principles which include good customer service, broader product range, hard work and lastly, a low cost business model are major contributors towards this success trend. All these elements combined together, put the immigrant traders in a strong position to dominate the market at the expense of the local traders. This study concludes by putting forward recommendations that can be implemented to support the local traders to compete effectively against their immigrant counterparts. The recommendations emphasis the importance of selecting and supporting traders who poses a good combination of all the qualities that are necessary for an entrepreneur to succeed, key among these being intrinsic motivation.
- Format
- xi, 85 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | KEY FACTORS BEHIND THE SUCCESS OF SOMALI OWNED SPAZA SHOPS IN SOWETO | 2 MB | Adobe Acrobat PDF | View Details Download |