- Title
- Human resources strategies for creating a green organisational culture
- Creator
- Jacobs, Petro
- Subject
- Personnel management
- Subject
- Environmental responsibility Corporate culture Social responsibility of business
- Date Issued
- 2018
- Date
- 2018
- Type
- Thesis
- Type
- Masters
- Type
- MTech
- Identifier
- http://hdl.handle.net/10948/22090
- Identifier
- vital:29839
- Description
- Organisations of the future have to focus strongly on sustainability to meet the needs of and ensure the survival of future generations. Many organisations either ignore environmental issues or address these issues superficially. To become a green organisation, requires a change in attitude, knowledge and behaviour and therefore a change in organisational culture. The purpose of this study was to explore Human Resources strategies for developing and implementing a green organisational culture in organisations. To address the main problem and the identified sub-problems, a literature study was undertaken. The concept of sustainability was explored, the rationale for going green and major stakeholders in creating a green organisational culture were identified. The literature study provided a synopsis of previous research on HR strategies for managing a culture change and more specifically, for creating and implementing a green culture in organisations. The research revealed that leadership, communication, recruitment, orientation, training, performance management, reward and recognition initiatives, as well as discipline, could be used to develop green values, attitudes and behaviours among organisational members. A web-based survey with a questionnaire as data collecting instrument was conducted among public and private organisations in the Nelson Mandela Bay Metropolitan area to determine the extent to which these organisations used the identified HR strategies to create a green organisational culture. A snowball sample technique was used. The main factors surveyed, included leadership, green technologies, green communication, HR strategies and procedures, brand communication and brand image. The results confirmed that executives or senior management were the main drivers to create a green culture; however, even though these leaders were considered passionate about the environment, they did not optimise the vision values and strategy to build a green organisational culture. The study also confirmed that although these organisations used green technologies to reduce waste, they did not encourage or reward employees for their contributions to green initiatives and did not adequately use communication in this respect. The results revealed that of the factors surveyed, leadership and HR strategies or procedures contributed the most to organisations developing a green organisational brand or image. The study confirmed the importance of using an integrated approach to develop a green organisation. Such an approach is initiated by senior management, through the formulation of a green vision, green values and a green strategy, and is supported by both technological resources and employee contributions. In addition, HR strategies should be aligned vertically and horizontally to develop an appropriate green mind-set and behaviour among all organisational members. In this respect, the HR department should also model appropriate green behaviours.
- Format
- xvi, 177 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economics Sciences
- Language
- English
- Rights
- Nelson Mandela University
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NMU School of Industrial Psychology and Human Resources
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