- Title
- A content analysis of web-based reporting of corporate social responsibility in selected transport sector state owned entities
- Creator
- Khomari, Jane
- Subject
- Social responsibility of business -- South Africa
- Subject
- Business ethics Business communication
- Date Issued
- 2018
- Date
- 2018
- Type
- Thesis
- Type
- Masters
- Type
- MA
- Identifier
- http://hdl.handle.net/10948/31262
- Identifier
- vital:31349
- Description
- Organisations today are experiencing immense pressure to act responsibly, both socially and ethically. Stakeholders expect organisations to operate with integrity, whilst still being profitable. This pressure is due to Corporate Social Responsibility (CSR) becoming increasingly a mark of good governance. Corporate performance is no longer measured by only financial statements, but CSR is deemed a corporate imperative for financial performance. This non-financial reporting has forced organisations to take cognisance of environmental, social and governance reporting, a process called Integrated Reporting. The purpose of this research was to explore website reporting of State Owned Enterprises (SOEs) in the transport sector. The study explored the phenomenon through six questions: What are the titles used to communicate CSR on SOE websites? What are the CSR activities communicated on SOE websites? What are the similarities and differences of the CSR initiatives communicated on the websites? Who are the stakeholders reached through CSR? What are the reporting practices on the SOE website? What are the similarities and differences of the reporting practices on the SOE websites. This research study was carried out in two stages. The first phase was to examine the corporate websites of the SOEs. The second phase was to use the data collected from the websites to understand CSR representation in SOEs. The purpose is to explore the communication of CSR on the various websites of the SOEs. A key finding of the research is that SOEs use different strategies to communicate CSR on their websites. SOEs communicate CSR activities using multiple titles and use various media on their websites. Additionally, there are variances with the framing of information on the websites. The varying communication strategies indicate the multiple stakeholders targeted by the different CSR focus areas. The research concluded that the different titles made it difficult for stakeholders to access information on the websites. Standardisation of CSR terms and consistency of reporting would make it easier for readers to access information. Further research is recommended in the adoption of strategic communication models by SOEs, as this will assist in the framing of websites.
- Format
- xviii, 238 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Arts
- Language
- English
- Rights
- Nelson Mandela University
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NMU School of Language, Media and Culture
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Jane Khomari.pdf | 2 MB | Adobe Acrobat PDF | View Details Download |