- Title
- Factors affecting consumer behaviour in a black box products in South Africa: particularly in the telematics industry
- Creator
- Sebate, Othusitse Ronny
- Subject
- Consumer behavior
- Subject
- Marketing research Telecommunication -- South Africa
- Date Issued
- 2019
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/43435
- Identifier
- vital:36881
- Description
- Crime has given rise to the telematics market in South Africa, however, not much is known about this industry. The telematics products, or vehicle tracking products, have to be installed in vehicles in such a way that the criminals, let alone the owners, will not be able to find it. It is a “black box” product that it is not known what is inside, and it is not to be seen. This then posed a question of how then does one choose one telematics product over the other. This study was aimed at finding out what influences consumer behaviour in the South African telematics market. This study specifically looked at various factors such as understanding of deeper customer insights, operational excellence, readiness, predictive maintenance, new digital services and marketing mix on how they influence consumer behaviour. An empirical study using online survey was conducted amongst 98 respondents who own or rent a telematics product from various telematics companies in South Africa. The key findings indicated that most important atributes to influencing consumers in the telematics industry were operational excellence, response readiness, and the marketing mix. Recommendations were then given that although other atributes that were investigated such as understanding deeper customer insights, predictive maintenance, and new digital services are important, they will not bear much fruit for any organisation if the basics of operational excellence, response readiness, and marketing mix are not mastered.
- Format
- x, 104 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | NMU MBA TREATISE - 20433881 - TELEMATICS.pdf | 2 MB | Adobe Acrobat PDF | View Details Download |