- Title
- Communication barriers within virtual communities in an ethnoreligious diverse society: a case study of Nigeria
- Creator
- Ogunnubi ,Adeyemi
- Subject
- Communication
- Date Issued
- 2019
- Date
- 2019
- Type
- Thesis
- Type
- Doctoral
- Type
- PhD
- Identifier
- http://hdl.handle.net/10353/15859
- Identifier
- vital:40533
- Description
- The study explores the communication barriers that exist within virtual communities in an ethno-religious diverse society like Nigeria. Qualitative research approach was employed. Subsequently, data was collected using qualitative questionnaire that contained open ended questions and through participant observation (online ethnography). Purposive sampling was used to select participants through liaising with Facebook users, as one of the online virtual communities in Nigeria. Having monitored online discourse on Facebook for some months, this study purposively selected 300 active facebook users from various Nigerian cultural and ethnic backgrounds, but only 60 participants indicated their interest to participate. Also, out of the 60 participants who agreed to participate, only 30 participants (25 males and 5 females) fully participated to the final stage while the other 30 withdrew from the study. The participants were mainly adults between the age brackets of 20 and 59. Thematic Analysis was subsequently used to analyse the data by identifying main themes to provide detailed descriptions of the setting, participants as well as activities. The findings of this study revealed that majority of the participants agree that due to Facebook familiarity and Nigeria's religious colouration, there is a display of disrespect, insolence and deep arrogance to other interactants online. The study further identified and revealed other barriers such as differences in cultural backgrounds and opinions, lack of politeness, prejudging and filtering, name calling and insults. The study proposes that social media platforms as virtual communities should be regulated with full implementation of the law and its sustenance, regardless of individuals having power to make their own choices about the kind of languages they use within virtual communities and considering its effect on other online users. Vulgar languages, hate speeches, incitements, bullying and other offensive comments would hopefully be curbed to the barest minimum if this intervention could be implemented. The conclusion of the study was that Nigerians should be civil in responding to discourse in virtual communities as certain inflammatory, religious or utterances based on ethnicity due to an uninformed perspective usually display one's poor knowledge on issues of national interests
- Format
- 390 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Sciences and Humanities
- Language
- English
- Rights
- University of Fort Hare
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UFH Department of Communication
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | OGUNNUBI_201315290_COMMUNICATION.pdf | 2 MB | Adobe Acrobat PDF | View Details Download |