Culture, language and productivity in the workplace within the BRICS Nations:

Kaschula, Russell H; Mostert, Andre; Wolff, H Ekkehard

Title: Culture, language and productivity in the workplace within the BRICS Nations:
Creator: Kaschula, Russell H
Creator: Mostert, Andre
Creator: Wolff, H Ekkehard
Date Issued: 2019
Date: 2019
Type: text
Type: article
Identifier: http://hdl.handle.net/10962/174624
Identifier: vital:42495
Identifier: https://journals.co.za/doi/pdf/10.25159/2663-6697/5009
Description: The changing economic environment globally carries challenges and opportunities for business. Cross-cultural environments and financial integration call for greater understanding of the workplace. The authors assess the usage and status of language and culture in workplaces within the BRICS (Brazil, Russia, India, China, South Africa) countries through a light touch survey to assist in framing further and deeper research activities. The objective is to develop a suitable research framework regarding the place of language and culture in the workplace in multilingual and multicultural contexts. The authors argue for the inclusion of a cultural dimension linked to multilingual strategies in the workplace. The inextricable link between language and culture is explored in this article.
Format: 18 pages
Format: pdf
Language: English
Relation: Southern African Journal for Folklore Studies
Relation: Kaschula, R.H., Mostert, A. and Wolff, H.E., 2019. Culture, language and productivity in the workplace within the BRICS Nations. Southern African Journal for Folklore Studies, 29(1), pp.1-17
Relation: Southern African Journal for Folklore Studies volume 29 number 1 1 17 2019 2663-6697
Rights: Publisher
Rights: Use of this resource is governed by the terms and conditions of the Southern African Journal for Folklore Studies Statement (https://upjournals.co.za/index.php/SAJFS/about)

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Kaschula, Russell H (Prof)

RU School of Languages and Literatures

RU DST/NRF SARChI for Intellectualisation of African Languages, Multilingualism and Education

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