- Title
- An assessment of the key factors that may impact the future demand for red meat in South Africa
- Creator
- Pearce, Nathan
- Subject
- Gqeberha (South Africa)
- Subject
- Eastern Cape (South Africa)
- Subject
- South Africa
- Date Issued
- 2021-04
- Date
- 2021-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/53019
- Identifier
- vital:44887
- Description
- The global human population is estimated to be in excess of nine billion by the year 2050, and the added population is expected to put further pressure on already over- extended resources such as food and water. Increased demand, positive growth and record high prices should be encouraging for the red meat industry. Despite all the positives such as the growth in the world population and the consumer’s ability to spend, the popularity of red meat around the world and in South Africa is continually declining in favour of white meat and other non-meat proteins. Although red meat will often be the most expensive component of any diet, the nutritional value that red meat offers as part of a healthy and balanced eating plan, should not be understated. This study intends to identify and assess factors that may impact on the future sustainable demand for red meat. Sixty-two adults were surveyed through an electronic questionnaire to assess their views on red meat consumption in South Africa. A set of 52 questions were deduced from the main focus and objectives. The data was analysed and conclusions derived from it. The results show that the demand for red meat is sustainable if outlets selling red meat are accessible and the preference for red meat remains, even with stiff competition from substitutes like pork, chicken and vegetables.
- Description
- Thesis (MBA) -- Faculty of Business and Economic Sciences, NMU Business School, 2021
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (133 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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