- Title
- Strategies to sustain SMEs post the hard lockdown period: a multiple case study in Gauteng
- Creator
- Rabohale, Mokabolane Innocent
- Subject
- Gqeberha (South Africa)
- Subject
- Eastern Cape (South Africa)
- Subject
- South Africa
- Date Issued
- 2021-04
- Date
- 2021-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/53015
- Identifier
- vital:44889
- Description
- The outbreak of the Covid 19 pandemic and the lockdown restrictions imposed by the government in March 2020 exacerbated uncertain conditions of the weak South African business environment. This meant that SME owners and managers in different sectors had to implement strategies to manoeuvre the further weakened and unprecedented business environment. To investigate this, the research question asked was: what sustainable strategies will SME owners and managers craft and implement to use post the lockdown period? The study analysed strategies before, during, and post the hard lockdown period to provide insight into how SMEs adopted to the uncertain business environment. This study interviewed twenty (20) SMEs in different sectors in Gauteng to explore strategies that SME owners and managers used to sustain their businesses prior to, during, and post the level 5 and level 4 lockdown. The study revealed strategies employed by SME owners across five sectors. Furthermore, the study indicated that during the hard lockdown, owners used a “wait and see” strategy in different degrees. Post the level 5 and 4 lockdown, different sectors were innovating, cost cutting, and digitisation according to their level of comfortability and diversification. The study reveals that strategic planning was missing prior, during, and post the level 4 and 5 lockdowns, despite SME owners’ educational background.
- Description
- Thesis (MBA) -- Faculty of Business and Economic Sciences, NMU Business School, 2021
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (xi, 138 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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