- Title
- Employee Value Proposition (EVP) and employee engagement in a leading South African car rental company
- Creator
- Mtati, Yanela
- Subject
- Port Elizabeth (South Africa)
- Subject
- Eastern Cape (South Africa)
- Subject
- South Africa
- Date Issued
- 2014-12
- Date
- 2014-12
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/53330
- Identifier
- vital:45134
- Description
- The car rental industry in South Africa is a highly competitive sector. The industry’s players are constantly faced with the challenge of finding ways in which to enhance their competitiveness. One of the most important challenges for organisations operating in this industry is to deliver the best service to their customers, hence ensuring they retain customer loyalty, growth and securing future profitability. While a number of competitors may rely on various competitive strategies such as lower prices, it could become increasingly challenging for others to adopt similar approaches without comprising profitability. To overcome this challenge, together with Barloworld, Avis has implemented various employment engagement strategies with the aim of attracting, empowering, and retaining an engaged workforce. Research has shown that employees provide organisations with sustainable competitive advantage. More specifically, it has shown that engaged employees outperform disengaged employees. The differentiating factor for organisations in the pursuit of competitive advantage would therefore be an engaged workforce. In order to remain competitive, Avis realised that their employees area source of competitive advantage. In the year 2013, Avis packaged and introduced EVP as a human resources strategy towards winning an engaged workforce. Some of the objectives for taking on this strategy were to increase job satisfaction and motivation amongst employees and thus result in higher job performance. The main purpose of this study was to measure the impact that the introduction of EVP had on employee engagement at Avis. Introducing a structured EVP plan within this organisation was aimed to increase employee engagement and thus, this study aimed to measure the impact of this intervention. A literature review was conducted to expand on the various definitions of EVP, employee engagement and the elements that influence and impact these variables. This research revealed that engaged employees make positive contributions to key business outcomes such as financial performance, productivity and customer satisfaction. An empirical study was conducted by means of a survey with a questionnaire as data collecting tool. The purpose of the structured questionnaire was to validate the findings obtained from the theoretical overview and to assess employees’ perceptions of the EVP elements, engagement factors and the impact of engagement on the organisational success. The population comprised of 142employeesand 65% a response rate was obtained. The key findings of the study indicated that in general employees are engaged and committed to the vision of the organisation. It also indicated that the introduction of EVP improved the manner in which employees’ viewed their leaders and created a leadership culture that was conducive to the success of the organisation. Furthermore, the study validated the existence of a strong positive relationship between EVP, employee motivation, leadership culture, employee retention, compensation and employee engagement. This study provided direction and feedback in the organisation’s attempt to improve engagement levels and ultimately in the pursuit of competitive advantage.
- Description
- Thesis (MBA) -- Faculty of Business and Economic Sciences, NMMU Business School, 2014.
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (121 pages)
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
- Rights
- All Rights Reserved
- Rights
- Open Access
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | YANELA MTATI.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |