- Title
- Using PESTEL analysis as a framework for analysing the VUCA environment in the Pretoria automotive industry
- Creator
- Quanson, Matthew
- Subject
- Automobile industry and trade -- South Africa -- Pretoria
- Date Issued
- 2021-12
- Date
- 2021-12
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/54308
- Identifier
- vital:46424
- Description
- The term VUCA, is an acronym for volatility, uncertainty, complexity, and ambiguity. VUCA has become one of the “buzz words” in the business sector in the last few years. VUCA however is more than just an acronym, it is a concept that describes an environment in which business operates. It is an environment that is plagued with more volatility, uncertainty, complexity, and ambiguity than ever before. There are numerous factors which have contributed and continue to have an influence on the VUCA environment. PESTEL, another acronym, describes the macro-environment and its components namely: Political, Economic, Social, Technological, Environmental and Legal. The PESTEL analysis has become a tool used in business to effectively analyse the macro-environment in detail by grouping these factors into the six components. The Pretoria automotive industry has faced significant challenges in the last few years, and these challenges have been heightened in complexity. These challenges include volatility with customer demand, adapting to new technological advancements in automation and digital trends, political and labour uncertainty as well as supply chain constraints as a result of global geo-political pressure. The main objective of this paper is to use the PESTEL analysis as a framework for analysing the VUCA environment in the Pretoria automotive industry. The Pretoria automotive industry is the most important region for the automotive industry in South Africa and adds significant economic stimulation to the South African Gros Domestic Product (GDP) and economy according to Automotive Export Council, (2020).
- Description
- Thesis (MBA) -- Faculty of Business and Economic Sciences, 2021
- Format
- computer
- Format
- online resource
- Format
- Format
- 1 online resource (xiii, 105 pages)
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- rights holder
- Rights
- All Rights Reserved
- Rights
- Open Access
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Quanson, MR.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |