- Title
- Protean career management of independent music creatives in Gqeberha : narratives of practice
- Creator
- Henneberry, Robyn
- Subject
- Port Elizabeth (South Africa)
- Subject
- Eastern Cape (South Africa)
- Subject
- South Africa
- Date Issued
- 2021-12
- Date
- 2021-12
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/54439
- Identifier
- vital:46541
- Description
- This study is concerned with the promotion of local music creatives. The literature explores ways to help the independent music creatives successfully navigate in the music industry by adopting a protean career profile. The research question that was explored in the study was whether or not the independent popular female creatives in the city of Gqeberha’s music industry adopted protean career profiles for successful career navigation. These pop music creatives’ profiles were compared to those of classical creatives for further insight. Relevant literature was analysed to collect data about what international authors have discovered about creatives’ successful navigation of their careers. The information that was gleaned from the analysis indicated that numerous individuals have adopted the profile of the protean career to successfully navigate their environment. The rationale for adopting the protean career profile was that it is directly related to one’s employability. Although the working world (including the music industry) is rapidly changing, this notion of employability will enable an individual to remain updated about the latest trends in their work environment and thus successfully navigate that environment. This concept was applied to research among music creatives in the South African (SA) context. Although there was limited research on the protean career profile, the published research findings that were available indicated that employability and information were in alliance with the international research on the protean career (which constitutes one’s employability). Employing qualitative data collection procedures, the researcher interviewed 14 independent female music creatives with different backgrounds, roles and experiences. Interviews were semi-structured one-on-one as well as focus groups. This narrative strategy of inquiry helped determine whether or not these individuals had adopted the protean career for successful navigation of their working environment. After data collection the researcher engaged in a cyclical coding process for deep analysation of the data utilising atlas.ti. The data was reduced from codes to categories, and eventually towards linking categories. The findings from the study revealed that the participants’ environment (surroundings) did not sufficiently support them, the creatives do not have sufficient guidance in their music paths and not all of them had adopted the protean profile.
- Description
- Thesis (MA) -- Faculty of Humanities, School of Visual and Performing Arts, 2021
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (161 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Humanities
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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NMU School of Music, Art and Design
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Henneberry, R.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |