- Title
- Mass media use and knowledge gap amongst Walter Sisulu University, public relations management students: a content analysis study.
- Creator
- Mva, Coceka
- Subject
- Education, Rural
- Subject
- Mass media--Social aspects
- Subject
- Mass media in education
- Date Issued
- 2021-11
- Date
- 2021-11
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/21036
- Identifier
- vital:46916
- Description
- Walter Sisulu University recruits students from the deep rural areas as well as students from urban areas all over the Eastern Cape Province. Students coming from rural areas are completely different from students coming from urban areas. The difference is caused by the different quality of infrastructure each area is exposed to. Urban students are exposed to high quality education whereas rural students have very poor infrastructure that they can hardly use to better their education. Urban students are exposed to all kinds of mass media and they are taught how to use and manipulate them. For rural students the exposure to mass media is too rare to the point where only the minority is able to use them. Therefore, this research was done to find out if there are any differences in understanding social and current events between urban and rural students studying public relations management at Walter Sisulu University. The study therefore sought to find out if this came as a result of their differentiated exposure to the mass media. Literature collected shows that rural students do not benefit as much as urban students from the knowledge and information communicated by the mass media. This is because rural areas lack electricity for television and radio usage, they lack quality roads for newspapers to be delivered to rural areas. However, questionnaires and interviews show that when at university, rural students struggle to cope in their first year of studies but their performance becomes better in their second and final year of study.
- Description
- Thesis (MSoc Sci) (Communication) -- University of Fort Hare, 2021
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (108 pages)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Sciences and Humanities
- Language
- English
- Rights
- University of Fort Hare
- Rights
- All Rights Reserved
- Rights
- Open Access
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Collections
UFH Department of Communication
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Coceka Mva 2021.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |