- Title
- The Influence of stakeholder orientation and entrepreneurial orientation on the performance of small tourism businesses in the Eastern Cape Province
- Creator
- Maseko, Ian https://orcid.org/0000-0003-1374-1660
- Subject
- Small business -- South Africa
- Subject
- Tourism -- South Africa
- Date Issued
- 2010-12
- Date
- 2010-12
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/25937
- Identifier
- vital:64635
- Description
- Small businesses have been identified as a catalyst for the growth and expansion of both developed and developing economies. In South Africa, tourism is an important element of the economy and small tourism businesses play an integral role in this sector. However, the success of these firms is influenced by the business orientation adopted. In this regard, entrepreneurial orientation and stakeholder orientation are considered key factors in ensuring enterprise performance and longevity. The main objective of this research is to establish the relationship between stakeholder orientation, entrepreneurial orientation and the performance of small tourism businesses. In order to accomplish this purpose, the reliability and validity of the instrument was assessed, followed by a multiple regression analysis and a Pearson correlation analysis to test the proposed hypotheses. Overall findings from this study suggest that one dimension of stakeholder orientation and entrepreneurial orientation has a positive significant relationship with small firm performance. The results also confirm that stakeholder orientation dimensions and entrepreneurial orientation are positively correlated.
- Description
- Thesis (MCom) -- Faculty of Management and Commerce, 2010
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (ix, 143 pages)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Management and Commerce
- Language
- English
- Rights
- rights holder
- Rights
- All Rights Reserved
- Rights
- Open Access
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- Downloads: 39
Collections
UFH Department of Business Management
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | IAN MASEKO.pdf | 759 KB | Adobe Acrobat PDF | View Details Download |