- Title
- Viability study of an ethnic cosmetic retailer in Port Elizabeth
- Creator
- Rose, Grant
- Subject
- Cosmetics industry -- South Africa -- Port Elizabeth
- Subject
- Ethnic groups -- Health and hygiene -- South Africa
- Subject
- Market surveys -- South Africa -- Port Elizabeth
- Date Issued
- 2010
- Date
- 2010
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- vital:8603
- Identifier
- http://hdl.handle.net/10948/1625
- Identifier
- Cosmetics industry -- South Africa -- Port Elizabeth
- Identifier
- Ethnic groups -- Health and hygiene -- South Africa
- Identifier
- Market surveys -- South Africa -- Port Elizabeth
- Description
- The primary objective of this study is to determine the viability of opening a speciality top end, Ethnic cosmetic and toiletry retailer in the Greenacres Mall of Port Elizabeth, in order to meet the cosmetic and toiletry needs of Ethnic consumers, having moved from rural places of work and dwelling, to urban areas of work and dwelling. In order to achieve the above mentioned primary objective, the following secondary objectives will be pursued: • To investigate the current and forecast Ethnic cosmetic and toiletry trends in the United States of America, in order to serve as a benchmark in the development of a top end, speciality Ethnic cosmetic and toiletry retail store model, for the Greenacres Shopping Mall in Port Elizabeth, South Africa; • to identify whether a top end, speciality Ethnic cosmetic and toiletry store model for the Greenacres Shopping Mall in Port Elizabeth, South Africa, would be a viable business venture; • to investigate current and forecast Ethnic cosmetic and toiletry trends in South Africa, in order to reveal the shortfalls of retailers targeting this market segment; and • to identify the best business model for an organisation or individual wanting to grow their business through targeting the Ethnic cosmetic and toiletry consumer
- Format
- 194 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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