- Title
- Strategy formulation, alignment and implementation to ensure that Behr is competitive internationally : a case study
- Creator
- Samuels, Donald
- Subject
- Automobile industry and trade -- South Africa
- Subject
- Competition, International
- Subject
- Globalization
- Subject
- Strategic planning
- Date Issued
- 2006
- Date
- 2006
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- vital:8761
- Identifier
- http://hdl.handle.net/10948/600
- Identifier
- http://hdl.handle.net/10948/d1011685
- Identifier
- Automobile industry and trade -- South Africa
- Identifier
- Competition, International
- Identifier
- Globalization
- Identifier
- Strategic planning
- Description
- South Africa’s transition to democracy in 1994 has heralded a re-entry into the global economy. This has meant that for the first time in more than 40 years of isolation because of “apartheid” policies, South African companies are facing global competition. The South African automotive industry has undergone major changes over the past few years. All the assemblers are now either wholly or partially owned by overseas parent companies. Under globalisation, foreign ownership of locally owned suppliers has also been escalating. The Behr strategy and values were examined to determine whether they are consistent with companies operating in the international environment. The literature study was conducted by using textbooks, periodicals and the internet. The empirical study was conducted by means of a questionnaire addressed to the Behr executives. The results of this empirical study were then directly correlated to the theoretical aspects. Distinctive competences, market growth and product development strategies were identified and comparisons made with theory.
- Format
- xiii, 125 leaves ; 30 cm
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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