Negotiating the line between information and panic: a case study of vanguard’s coverage of the ebola outbreak in Nigeria

Akingbade, Olutobi Elijah

Title: Negotiating the line between information and panic: a case study of vanguard’s coverage of the ebola outbreak in Nigeria
Creator: Akingbade, Olutobi Elijah
Subject: Digital media -- Marketing
Subject: Marketing -- Technological innovations
Subject: Internet marketing
Subject: Carbonated beverages -- Marketing
Subject: Coca Cola (Trademark) -- Marketing
Subject: Social media -- Economic aspects
Subject: Soft drink industry -- Internet marketing
Subject: Health behavior in adolescence
Subject: Advertising -- Carbonated beverages
Subject: Obesity in adolescence
Subject: Drinking behavior
Date Issued: 2017
Date: 2017
Type: Thesis
Type: Masters
Type: MA
Identifier: http://hdl.handle.net/10962/5903
Identifier: vital:20986
Description: This study titled ‘Negotiating the line between information and panic: A case study of Vanguard’s coverage of the Ebola Outbreak in Nigeria’ investigates and evaluates Vanguard’s coverage of the 2014 Ebola Virus Disease (EVD) outbreak in Nigeria. This study was conducted to understand how Vanguard negotiated the line between the dissemination of actual EVD information and the possibility of creating panic and fear during the coverage of the outbreak. Using qualitative content analysis and interview embedded within a qualitative research design, the study was carried out against the backdrop of relevant literature that asserts that the mass media is an important carrier, prime mover and producer of tensions, anxieties, fears and panics while the print media specifically is argued to have as part of its history the business of irrational fear mongering and the creation of panic about social problems. Vanguard, rated as one of the ten largest newspapers in Nigeria, was purposively selected for this study. Vanguard did substantial reporting and dissemination of the 2014 EVD outbreak and it was possible to draw on the availability and accessibility of the electronic archives of the EVD articles. Using the theory of moral panic, the normative theories of the media and theories about essential constituents of journalism culture as a theoretical framework, the study reveals that Vanguard’s coverage of the 2014 EVD outbreak was challenging and more demanding compared to coverage of previous outbreaks of viral diseases in Nigeria by the print medium. The study shows that lack of sufficient understanding of the science that underlies EVD, the initial exclusion of the media from the national response to contain the outbreak, and the lack of sufficient proactive measures by government and the print medium were powerful factors in how the epidemic was reported. The study also shows an interesting dimension in Vanguard’s early and latter coverage of the EVD outbreak while it lasted in Nigeria. This dimension reveals a high number of EVD articles with the propensity to inspire fear and panic in the early days of the coverage compared to EVD articles with the propensity to douse fear and panic in the early and latter days of the outbreak. The study shows that while the challenges encountered stem from Ebola’s mode of transmission, lack of scientific and medically proven cure and early coverage amidst uncertainties, the inherent tensions and anxieties that characterised the outbreak coupled with Vanguard’s fire brigade approach led to the relatively high number of EVD articles with the propensity to inspire fear and panic. The study recommends the mass media’s inclusion in national responses to epidemics and ongoing training for health journalists to update their knowledge base about emerging and infectious diseases. The study also recommends for further study a reception analysis to enhance the socio-cultural understanding of how the EVD articles were received.
Format: 107 leaves
Format: pdf
Publisher: Rhodes University
Publisher: Faculty of Humanities, Political and International Studies
Language: English
Rights: Akingbade, Olutobi Elijah

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