- Title
- Events tourism as a conduit to promote underdeveloped tourist destinations, with specific reference to the Mooiplaas Homecoming Music Event in East London, South Africa
- Creator
- Mxunyelwa, Siyabonga
- Creator
- Kilani, Khuselwa Busisiwe
- Date Issued
- 2020
- Date
- 2020
- Type
- text
- Type
- article
- Identifier
- http://hdl.handle.net/11260/1958
- Identifier
- vital:39809
- Identifier
- https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_9_vol_9_2__2020_wsu.pdf
- Description
- Events tourism has demonstrated growth over the years, and has been used as a tool to boost local economies. Hosting such events creates benefits, these include the boost in the local economy, improvement of infrastructure on destinations and job creation. The purpose of this paper was to investigate how events tourism could be utilised as a conduit to promote underdeveloped tourist destinations in Mooiplaas. Secondary data sources were consulted to understand the role of events tourism in the local community of Mooiplaas. This paper utilised a survey questionnaire to collect data. The simple random sampling method was utilised to select the respondents. The findings indicate that 70% of the respondents agreed that they are consulted about the events that promote their community. Furthermore, the findings elucidates that 82% of the respondents concur that events can potentially create entrepreneurial opportunities. These findings contribute significantly in developing the local economic strategies of the municipalities in underdeveloped regions. As such it is recommended that events are planned in a coherent, systematic manner in order to achieve local economic development objectives. Furthermore, the paper provided a foundation on how to plan, organise, lead and control events that can potentially unearth tourism demand particularly in developing tourist destinations. Moreover, it is hoped that the paper will serve as the basis to plan future events in the context of regions such as Mooiplaas that are still engulfed with developmental challenges, these contribute to triple threat of unemployed, poverty and inequality.
- Format
- 10 pages
- Format
- Publisher
- The African Journal of Hospitality, Tourism and Leisure (AJHTL)
- Language
- English
- Relation
- African Journal of Hospitality, Tourism and Leisure
- Relation
- Mxunyelwa, S. and Kilani, K.B. 2020. Events tourism as a conduit to promote underdeveloped tourist destinations, with specific reference to the Mooiplaas Homecoming Music Event in East London, South Africa. African Journal of Hospitality, Tourism and Leisure, 9(2), pp.1-10.
- Relation
- African Journal of Hospitality, Tourism and Leisure volume 9 number 2 1 10 2020 2223-814X
- Rights
- © 2020 AJHTL /Author/s
- Rights
- This work by African Journal of Hospitality, Tourism and Leisure is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
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