Hungry but silent: a content analysis of media reporting on the 2011-2012 famine in Somalia
- Authors: Stupart, Richard
- Date: 2013
- Subjects: Famines -- Political aspects -- Somalia Somalia -- In mass media Famines in mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3500 , http://hdl.handle.net/10962/d1006054
- Description: This dissertation examines media coverage of the 2011- 2012 famine in Somalia by the websites of BBC News, CNN and Al Jazeera. Using both quantitative and qualitative content analyses, it asks why coverage of the famine began as late as it did, despite ample evidence of the coming famine. It further surveys the famine-related news reports for evidence of four paradigms through which the causes of famine can be understood; as a Malthusian competition between population and land, as a failure of food entitlements as conceived of by Sen (1981), as critical political event (Edkins, 2004), or as an issue of criminality (Alex de Waal, 2008). Findings include a dramatic silencing of victim’s accounts of famine, despite a reliance on their photographic images, as well as an overwhelming preference for Malthusian accounts of the famine. Late media coverage is explored via a new-values paradigm which links the sudden outburst of media coverage for the famine to a formal UN declaration, and suggests that this may have created a new elite-relevance to the event which did not exist before, and therefore making it of relevance to domestic publics.
- Full Text:
- Date Issued: 2013
- Authors: Stupart, Richard
- Date: 2013
- Subjects: Famines -- Political aspects -- Somalia Somalia -- In mass media Famines in mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3500 , http://hdl.handle.net/10962/d1006054
- Description: This dissertation examines media coverage of the 2011- 2012 famine in Somalia by the websites of BBC News, CNN and Al Jazeera. Using both quantitative and qualitative content analyses, it asks why coverage of the famine began as late as it did, despite ample evidence of the coming famine. It further surveys the famine-related news reports for evidence of four paradigms through which the causes of famine can be understood; as a Malthusian competition between population and land, as a failure of food entitlements as conceived of by Sen (1981), as critical political event (Edkins, 2004), or as an issue of criminality (Alex de Waal, 2008). Findings include a dramatic silencing of victim’s accounts of famine, despite a reliance on their photographic images, as well as an overwhelming preference for Malthusian accounts of the famine. Late media coverage is explored via a new-values paradigm which links the sudden outburst of media coverage for the famine to a formal UN declaration, and suggests that this may have created a new elite-relevance to the event which did not exist before, and therefore making it of relevance to domestic publics.
- Full Text:
- Date Issued: 2013
ICT and education in a less privileged school of NMBA
- Authors: Mahleza, Nomfundo
- Date: 2013
- Subjects: Educational technology -- South Africa -- Eastern Cape , Educational innovations -- Technological innovations -- South Africa -- Eastern Cape , Communication -- Technological innovations
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/6237 , vital:21058
- Description: Today’s society requires citizens to have a greater knowledge of information technology (IT) than in previous decades. Strategy programs at a national level define the skill needed in an information society and encourage people to learn these skills (Ministry of Education, 2004). In order for everybody to have the opportunity to learn the basics of the new technology, computer science should be included in general education. The development of technology, like Information and Communication Technology (ICT) has turned the world into a global village (Hashem, 2006). The key instrument in this globalisation is the personal computer. Computer–mediated communication is increasingly becoming the dominant means of communication, particularly in the developed and in some developing countries (Adebisi, 2008). In a developing country, ICT is one of the prime ingredients for development. This generally means improvement of people’s lifestyle through improved education, income, skills development and employment. Development should now also be viewed as a multidimensional process involving major changes in social structures, popular attitudes and a national progression of life from unsatisfactory to satisfactory (Servaes, 1999). Since one of the goals of education is to prepare students for work and citizenship, schools are attempting to change their policies, practices and a curriculum to meet the challenge of making pupils ready for a future quite different than the immediate past (Turker & Codding, 1998). The integration of ICT into the teaching and learning environment in secondary education in Port Elizabeth could change learning and teaching attitudes of learners and teachers and help to prepare them for future challenges. However, the success of this integration will depend on how the learners and teachers adapt to the changes and whether they can make ICT technologies part of their daily life. As it is, there is little or no information available regarding the extent of current ICT usage and access in these secondary schools. The research focuses on the availability, usage and the impact of ICT in education, particularly at a secondary school in the poverty-stricken area of Zwide in Port Elizabeth.
- Full Text:
- Date Issued: 2013
- Authors: Mahleza, Nomfundo
- Date: 2013
- Subjects: Educational technology -- South Africa -- Eastern Cape , Educational innovations -- Technological innovations -- South Africa -- Eastern Cape , Communication -- Technological innovations
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/6237 , vital:21058
- Description: Today’s society requires citizens to have a greater knowledge of information technology (IT) than in previous decades. Strategy programs at a national level define the skill needed in an information society and encourage people to learn these skills (Ministry of Education, 2004). In order for everybody to have the opportunity to learn the basics of the new technology, computer science should be included in general education. The development of technology, like Information and Communication Technology (ICT) has turned the world into a global village (Hashem, 2006). The key instrument in this globalisation is the personal computer. Computer–mediated communication is increasingly becoming the dominant means of communication, particularly in the developed and in some developing countries (Adebisi, 2008). In a developing country, ICT is one of the prime ingredients for development. This generally means improvement of people’s lifestyle through improved education, income, skills development and employment. Development should now also be viewed as a multidimensional process involving major changes in social structures, popular attitudes and a national progression of life from unsatisfactory to satisfactory (Servaes, 1999). Since one of the goals of education is to prepare students for work and citizenship, schools are attempting to change their policies, practices and a curriculum to meet the challenge of making pupils ready for a future quite different than the immediate past (Turker & Codding, 1998). The integration of ICT into the teaching and learning environment in secondary education in Port Elizabeth could change learning and teaching attitudes of learners and teachers and help to prepare them for future challenges. However, the success of this integration will depend on how the learners and teachers adapt to the changes and whether they can make ICT technologies part of their daily life. As it is, there is little or no information available regarding the extent of current ICT usage and access in these secondary schools. The research focuses on the availability, usage and the impact of ICT in education, particularly at a secondary school in the poverty-stricken area of Zwide in Port Elizabeth.
- Full Text:
- Date Issued: 2013
Identifying and evaluating risk factors that predict traumatic stress severity in South Africa
- Authors: Van Wyk, Rozelle
- Date: 2013
- Subjects: Post-traumatic stress disorder -- Risk factors , Medical personnel -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9968 , http://hdl.handle.net/10948/d1020937
- Description: Background: This study identified, addressed and validated risk factors that can be measured in the peri-traumatic period which may eventually be used in predicting the development of traumatic stress. Many people in South Africa possibly suffer from Posttraumatic Stress Disorder (PTSD) if we consider the extent of trauma exposures that is apparent within the South African population. Traumatised individuals are at risk but may remain undiagnosed and untreated. It makes sense for first line and primary health care practitioners (i.e., not highly qualified psychological practitioners) to screen for risk since they have the initial contact with trauma individuals. A relatively easy screening instrument that can be administered time efficiently would be useful in this regard. The principles of this instrument are that it needs to be objectively measurable, quick and easy to administer. No consistent measure geared towards identifying risk factors in such a manner immediately post trauma currently exists in South Africa. Objectives: The overall aim was to start a process of designing a psychometric instrument that is valid in predicting the development of traumatic stress. Since this is the initial stage of constructing a new measure, content validity was of utmost importance. It became imperative to ensure that items were not only relevant and appropriate, but also accurate and capable in identifying at-risk individuals. The proposed end goal is to develop effective identification strategies in South Africa geared towards helping victims of traumatic events. Method: A pilot psychometric questionnaire was compiled using three major international reviews, South African research on known risk factors, and literature on PTSD risk assessment considerations. This preliminary assembled item pool was used as a departure point and evaluated quantitatively as well as qualitatively by expert reviewers who have research and/or clinical experience with PTSD in a South African context. Their feedback resulted in either the omission or the modification of certain items; for some items, further exploration was recommended. The questionnaire was further scrutinised and modified accordingly after qualitative interviews with and critical feedback from the intended administrators or primary health care professionals, namely Registered Counsellors (RCs) and/or nursing staff from a participating general government hospital and a non-government organisation. Findings: Expert reviewers did not agree consistently across all the items. At times they rated certain items as relevant according to the necessity of the information rather than with regards to the relevance of the content of the item – in terms of prediction of PTSD. It was also observed that intended administrators did not always agree with expert reviewers.
- Full Text:
- Date Issued: 2013
- Authors: Van Wyk, Rozelle
- Date: 2013
- Subjects: Post-traumatic stress disorder -- Risk factors , Medical personnel -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9968 , http://hdl.handle.net/10948/d1020937
- Description: Background: This study identified, addressed and validated risk factors that can be measured in the peri-traumatic period which may eventually be used in predicting the development of traumatic stress. Many people in South Africa possibly suffer from Posttraumatic Stress Disorder (PTSD) if we consider the extent of trauma exposures that is apparent within the South African population. Traumatised individuals are at risk but may remain undiagnosed and untreated. It makes sense for first line and primary health care practitioners (i.e., not highly qualified psychological practitioners) to screen for risk since they have the initial contact with trauma individuals. A relatively easy screening instrument that can be administered time efficiently would be useful in this regard. The principles of this instrument are that it needs to be objectively measurable, quick and easy to administer. No consistent measure geared towards identifying risk factors in such a manner immediately post trauma currently exists in South Africa. Objectives: The overall aim was to start a process of designing a psychometric instrument that is valid in predicting the development of traumatic stress. Since this is the initial stage of constructing a new measure, content validity was of utmost importance. It became imperative to ensure that items were not only relevant and appropriate, but also accurate and capable in identifying at-risk individuals. The proposed end goal is to develop effective identification strategies in South Africa geared towards helping victims of traumatic events. Method: A pilot psychometric questionnaire was compiled using three major international reviews, South African research on known risk factors, and literature on PTSD risk assessment considerations. This preliminary assembled item pool was used as a departure point and evaluated quantitatively as well as qualitatively by expert reviewers who have research and/or clinical experience with PTSD in a South African context. Their feedback resulted in either the omission or the modification of certain items; for some items, further exploration was recommended. The questionnaire was further scrutinised and modified accordingly after qualitative interviews with and critical feedback from the intended administrators or primary health care professionals, namely Registered Counsellors (RCs) and/or nursing staff from a participating general government hospital and a non-government organisation. Findings: Expert reviewers did not agree consistently across all the items. At times they rated certain items as relevant according to the necessity of the information rather than with regards to the relevance of the content of the item – in terms of prediction of PTSD. It was also observed that intended administrators did not always agree with expert reviewers.
- Full Text:
- Date Issued: 2013
Impact of Chinese small business on sustainable livelihoods in Port Elizabeth after 1994
- Authors: Pang, Jing
- Date: 2013
- Subjects: Economic assistance, Chinese , Small business , Entrepreneurship , South Africa -- Politics and government --1994-
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9229 , http://hdl.handle.net/10948/d1020983
- Description: Since the advent of democracy in April 1994, the issues of economic empowerment and growth have been high on the agenda of the Government of National Unity of South Africa. In order to achieve social-economic growth, resolve wealth and asset gaps between rich and poor, decrease unemployment and meet the Millennium Development Goals, government has sought efficient mechanisms of transformation. The formation of SMMEs was put forward as a solution to solve the above problems. SMMEs play a vital role in economic development and livelihoods uplifting. The purpose of this study is to examine how Chinese SMMEs have impacted on sustainable livelihoods in Nelson Mandela Bay Metropolitan District. The study has identified the challenges of local livelihoods in the district. The findings on the effects of Chinese SMMEs were that: (1) They have provided affordable goods and services to local people, improving livelihoods by means of reducing living costs of the local population and thus providing relief on their financial capital; (2) The vast extent of their services in the district has enlarged their network of offerings in urban, suburban and even rural settings; (3) They have enabled the poor’s access to the economic markets and services; (4) They have contributed positively to employment by providing local jobseekers with gainful employment and access to financial capital; (5) They have empowered the local employee base through training and skills transfer; (6) They have promoted knowledge and skills that have enriched local human capital and positively contributed to livelihoods; and (7) They have made a contribution to GDP and tax revenues. Revenues fed to government have helped fund welfare and public services, including in the areas of education, health care, pensions, unemployment benefits, public transportation, infrastructure and housing. These benefits have collectively contributed to the improvement of local livelihoods in the district.
- Full Text:
- Date Issued: 2013
- Authors: Pang, Jing
- Date: 2013
- Subjects: Economic assistance, Chinese , Small business , Entrepreneurship , South Africa -- Politics and government --1994-
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9229 , http://hdl.handle.net/10948/d1020983
- Description: Since the advent of democracy in April 1994, the issues of economic empowerment and growth have been high on the agenda of the Government of National Unity of South Africa. In order to achieve social-economic growth, resolve wealth and asset gaps between rich and poor, decrease unemployment and meet the Millennium Development Goals, government has sought efficient mechanisms of transformation. The formation of SMMEs was put forward as a solution to solve the above problems. SMMEs play a vital role in economic development and livelihoods uplifting. The purpose of this study is to examine how Chinese SMMEs have impacted on sustainable livelihoods in Nelson Mandela Bay Metropolitan District. The study has identified the challenges of local livelihoods in the district. The findings on the effects of Chinese SMMEs were that: (1) They have provided affordable goods and services to local people, improving livelihoods by means of reducing living costs of the local population and thus providing relief on their financial capital; (2) The vast extent of their services in the district has enlarged their network of offerings in urban, suburban and even rural settings; (3) They have enabled the poor’s access to the economic markets and services; (4) They have contributed positively to employment by providing local jobseekers with gainful employment and access to financial capital; (5) They have empowered the local employee base through training and skills transfer; (6) They have promoted knowledge and skills that have enriched local human capital and positively contributed to livelihoods; and (7) They have made a contribution to GDP and tax revenues. Revenues fed to government have helped fund welfare and public services, including in the areas of education, health care, pensions, unemployment benefits, public transportation, infrastructure and housing. These benefits have collectively contributed to the improvement of local livelihoods in the district.
- Full Text:
- Date Issued: 2013
Improving strategies of food security in the face of environmental degradation in the Nelson Mandela Bay Municipality
- Authors: Qoboshiyane, Vatiswa
- Date: 2013
- Subjects: Food security -- South Africa -- Nelson Mandela Bay Municipality , Environmental degradation -- South Africa -- Nelson Mandela Bay Municipality , Agricultural development projects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9206 , http://hdl.handle.net/10948/d1020537
- Description: This research study examines the food security strategies adopted in the face of environmental degradation in the Nelson Mandela Bay Municipality (NMBM), South Africa. The NMBM is the only metropolitan municipality in the Eastern Cape Province. Over time, this area has experienced significant environmental degradation that has greatly affected food security. The municipality has responded by launching livelihood activities to promote food security and protect the environment. These include local food production projects and urban agricultural projects. This research study investigates whether or not the food security strategies adopted by the NMBM are sustainable and whether more needs to be done to enable the municipality to achieve its objectives. The study employed a mix of qualitative and quantitative methods, using interviews and questionnaires as the main tools for data collection. A sample of 20 participants was selected from the NMBM. The participants included municipal workers, private consultants, non-governmental organizations (NGOs) and an engineering firm working in the field of environmental sustainability. Their inputs are analyzed and discussed in order to arrive at the findings. Critical amongst the findings is that the NMBM should improve education on environmental issues. This should be geared towards building resilience to climate change which is the greatest environmental threat to food security.
- Full Text:
- Date Issued: 2013
- Authors: Qoboshiyane, Vatiswa
- Date: 2013
- Subjects: Food security -- South Africa -- Nelson Mandela Bay Municipality , Environmental degradation -- South Africa -- Nelson Mandela Bay Municipality , Agricultural development projects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9206 , http://hdl.handle.net/10948/d1020537
- Description: This research study examines the food security strategies adopted in the face of environmental degradation in the Nelson Mandela Bay Municipality (NMBM), South Africa. The NMBM is the only metropolitan municipality in the Eastern Cape Province. Over time, this area has experienced significant environmental degradation that has greatly affected food security. The municipality has responded by launching livelihood activities to promote food security and protect the environment. These include local food production projects and urban agricultural projects. This research study investigates whether or not the food security strategies adopted by the NMBM are sustainable and whether more needs to be done to enable the municipality to achieve its objectives. The study employed a mix of qualitative and quantitative methods, using interviews and questionnaires as the main tools for data collection. A sample of 20 participants was selected from the NMBM. The participants included municipal workers, private consultants, non-governmental organizations (NGOs) and an engineering firm working in the field of environmental sustainability. Their inputs are analyzed and discussed in order to arrive at the findings. Critical amongst the findings is that the NMBM should improve education on environmental issues. This should be geared towards building resilience to climate change which is the greatest environmental threat to food security.
- Full Text:
- Date Issued: 2013
Influence of change on organisational culture in a private healthcare organisation of South Africa
- Authors: Dlova, Babalwa Peggy
- Date: 2013
- Subjects: Corporate culture -- South Africa , Hospitals, Proprietary -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9415 , http://hdl.handle.net/10948/d1020855
- Description: The study set out to explore the influences of change on organisational culture in a private healthcare organisation of South Africa. The research was conducted at Life Healthcare, the largest private hospital group in South Africa. A survey questionnaire was constructed and used as a means of collecting data for the purpose of this study. The data was collected from a sample of 189 respondent managers using stratified probability sampling technique. Data analysis was conducted by applying descriptive and inferential statistical methods.
- Full Text:
- Date Issued: 2013
- Authors: Dlova, Babalwa Peggy
- Date: 2013
- Subjects: Corporate culture -- South Africa , Hospitals, Proprietary -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9415 , http://hdl.handle.net/10948/d1020855
- Description: The study set out to explore the influences of change on organisational culture in a private healthcare organisation of South Africa. The research was conducted at Life Healthcare, the largest private hospital group in South Africa. A survey questionnaire was constructed and used as a means of collecting data for the purpose of this study. The data was collected from a sample of 189 respondent managers using stratified probability sampling technique. Data analysis was conducted by applying descriptive and inferential statistical methods.
- Full Text:
- Date Issued: 2013
Investigating modernisation in Iran in relation to the changing fifth news filter of Herman and Chomsky's 'Propaganda Model'
- Authors: Godfrey, Lianne
- Date: 2013
- Subjects: Social change -- Iran , Propaganda, Anti-communist -- Iran
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8432 , http://hdl.handle.net/10948/d1020828
- Description: The focus of this dissertation falls on the transformation of the fifth news filter of the propaganda model identified by Edward S. Herman and Noam Chomsky in their Manufacturing Consent: The Political Economy of the Mass Media. This transformation entails a shift from an anti-communist orientation, to an anti-Islamic orientation, and while this shift has been alluded to by several theorists, in what follows it will be dealt with more systematically. In this regard, it will be traced from its roots, in the tension between modernisation theory – as espoused by figures such as Daniel Lerner – and the anti-modernisation theory of Iranian scholars such as Ahmad Fardid, Jalal al-e Ahmad and Ali Shari’ati. Following this, the development of the anti-Islamic orientation of the fifth news filter, in the wake of the Islamic Revolution in Iran, and the ensuing Iranian hostage crisis, will be explored. This will be done as a precursor to examining the continued reflection of the related tropes and stereotypes in US mainstream film, with particular focus falling on Ben Affleck’s Argo (2012). Finally, this dissertation will conclude with a consideration of the possible effects of such representations on the tensions between the US and Iran over the latter’s nuclear ambitions.
- Full Text:
- Date Issued: 2013
- Authors: Godfrey, Lianne
- Date: 2013
- Subjects: Social change -- Iran , Propaganda, Anti-communist -- Iran
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8432 , http://hdl.handle.net/10948/d1020828
- Description: The focus of this dissertation falls on the transformation of the fifth news filter of the propaganda model identified by Edward S. Herman and Noam Chomsky in their Manufacturing Consent: The Political Economy of the Mass Media. This transformation entails a shift from an anti-communist orientation, to an anti-Islamic orientation, and while this shift has been alluded to by several theorists, in what follows it will be dealt with more systematically. In this regard, it will be traced from its roots, in the tension between modernisation theory – as espoused by figures such as Daniel Lerner – and the anti-modernisation theory of Iranian scholars such as Ahmad Fardid, Jalal al-e Ahmad and Ali Shari’ati. Following this, the development of the anti-Islamic orientation of the fifth news filter, in the wake of the Islamic Revolution in Iran, and the ensuing Iranian hostage crisis, will be explored. This will be done as a precursor to examining the continued reflection of the related tropes and stereotypes in US mainstream film, with particular focus falling on Ben Affleck’s Argo (2012). Finally, this dissertation will conclude with a consideration of the possible effects of such representations on the tensions between the US and Iran over the latter’s nuclear ambitions.
- Full Text:
- Date Issued: 2013
Investigating rural Ugandan women's engagement with HIV and AIDS-related programmes on community radio: a case study of Mama FM's Speak out and Listen
- Authors: Kigozi, James Musisi
- Date: 2013
- Subjects: Community radio , AIDS (Disease) in women -- Research -- Uganda , AIDS (Disease) -- Research -- Uganda , AIDS (Disease) and mass media -- Research -- Uganda , AIDS (Disease) -- Social aspects -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3414 , http://hdl.handle.net/10962/d1001845
- Description: The purpose of this study was to investigate how rural Ugandan women engage with discussions of HIV and AIDS on community radio. It explored how this audience may relate such broadcast discussions to their own lived experience of HIV and AIDS. It is explained in the study that, while the Uganda government has an official policy of openly discussing matters of HIV and AIDS, health communication strategies still operate within a context where there is an underlying "culture of silence" that discourages openness about sexual matters. It is also pointed out that there are widespread gender disparities among rural communities, which severely limit women's ability to make use of health communication initiatives aimed at educating them. Against this backdrop, the study sets out to explore audience responses to a particular example of Speak Out and Listen, a weekly programme broadcast on Mama FM, a Kampala-based radio station managed by the Uganda Media Women's Association (UMWA). The study maps out responses to the programme by a particular group of rural women. It is argued that these research participants' comments confirm the importance, noted in literature dealing with health education, of drawing for content on what members of an audience have to say about their own lived context. It is proposed that, despite the existence of a 'culture of silence', the women's comments demonstrate an ability to speak with confidence about their experience of living with HIV and AIDS. Thcy are able, more particularly to discuss the constraints placed by gendered power relations on women's ability to draw on the educational content of programming that targets people living with HIV and AIDS. As such, the comments that such women offer represent a valuable resource for HIV and AIDS related programming. The principal conclusion of the study is that health communication initiatives such as Speak Out and Listen would benefit from facilitating conversations with their target audience about their lived experience of HIV and AIDS, and incorporating such discussion into their programmes
- Full Text:
- Date Issued: 2013
- Authors: Kigozi, James Musisi
- Date: 2013
- Subjects: Community radio , AIDS (Disease) in women -- Research -- Uganda , AIDS (Disease) -- Research -- Uganda , AIDS (Disease) and mass media -- Research -- Uganda , AIDS (Disease) -- Social aspects -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3414 , http://hdl.handle.net/10962/d1001845
- Description: The purpose of this study was to investigate how rural Ugandan women engage with discussions of HIV and AIDS on community radio. It explored how this audience may relate such broadcast discussions to their own lived experience of HIV and AIDS. It is explained in the study that, while the Uganda government has an official policy of openly discussing matters of HIV and AIDS, health communication strategies still operate within a context where there is an underlying "culture of silence" that discourages openness about sexual matters. It is also pointed out that there are widespread gender disparities among rural communities, which severely limit women's ability to make use of health communication initiatives aimed at educating them. Against this backdrop, the study sets out to explore audience responses to a particular example of Speak Out and Listen, a weekly programme broadcast on Mama FM, a Kampala-based radio station managed by the Uganda Media Women's Association (UMWA). The study maps out responses to the programme by a particular group of rural women. It is argued that these research participants' comments confirm the importance, noted in literature dealing with health education, of drawing for content on what members of an audience have to say about their own lived context. It is proposed that, despite the existence of a 'culture of silence', the women's comments demonstrate an ability to speak with confidence about their experience of living with HIV and AIDS. Thcy are able, more particularly to discuss the constraints placed by gendered power relations on women's ability to draw on the educational content of programming that targets people living with HIV and AIDS. As such, the comments that such women offer represent a valuable resource for HIV and AIDS related programming. The principal conclusion of the study is that health communication initiatives such as Speak Out and Listen would benefit from facilitating conversations with their target audience about their lived experience of HIV and AIDS, and incorporating such discussion into their programmes
- Full Text:
- Date Issued: 2013
Investigating the relationship between discipline and student performance in the schools of Kwanobuhle township: 'The discipline factor'
- Authors: Vaaltein, Lawana David
- Date: 2013
- Subjects: School discipline
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8310 , http://hdl.handle.net/10948/d1020035
- Description: Indiscipline in schools has been so pervasive that in many instances, learning and teaching have become difficult, if not impossible. There are so many reports of indiscipline in schools that school authorities are continuously trying to find solutions to this catastrophic phenomenon. It is believed that the lack of discipline in schools is a major contributing factor to the failure rate and poor performance of learners. The purpose of the study is to investigate whether indiscipline in township schools has a negative impact on the performance of learners in those schools. There are reports that there is an unacceptable and ruinous level of indiscipline therein. The targeted participants in the research are principals and educators from five senior secondary schools of KwaNobuhle Township, Uitenhage. The participants were purposely selected because of their many years of teaching experience and working with learners. Qualitative and quantitative approaches were used to collect data from participants. Data collection instruments consisted of interviews done with participants and questionnaires filled in by the aforementioned stakeholders. This evidence showed that there are many learning and teaching hours lost due to direct indiscipline and dealing with discipline. This subsequently renders learning and teaching ineffective. It is obvious that, once teaching and learning is ineffective, this will, definitely result in the poor performance of learners and high rate of failure. The study recommends that serious and urgent steps must be taken to minimize or eradicate the menace of indiscipline in these schools as soon as possible. Indiscipline cannot be ignored or taken lightly because there are already so many other structural misfortunes in the education system that are stumbling blocks to the academic achievements of township learners, namely, socio-economic conditions, crime, drugs, alcohol and unemployment. As long as discipline is a problem in the township schools, learners will perpetuate to perform poorly and the failure rate in these schools will rise.
- Full Text:
- Date Issued: 2013
- Authors: Vaaltein, Lawana David
- Date: 2013
- Subjects: School discipline
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8310 , http://hdl.handle.net/10948/d1020035
- Description: Indiscipline in schools has been so pervasive that in many instances, learning and teaching have become difficult, if not impossible. There are so many reports of indiscipline in schools that school authorities are continuously trying to find solutions to this catastrophic phenomenon. It is believed that the lack of discipline in schools is a major contributing factor to the failure rate and poor performance of learners. The purpose of the study is to investigate whether indiscipline in township schools has a negative impact on the performance of learners in those schools. There are reports that there is an unacceptable and ruinous level of indiscipline therein. The targeted participants in the research are principals and educators from five senior secondary schools of KwaNobuhle Township, Uitenhage. The participants were purposely selected because of their many years of teaching experience and working with learners. Qualitative and quantitative approaches were used to collect data from participants. Data collection instruments consisted of interviews done with participants and questionnaires filled in by the aforementioned stakeholders. This evidence showed that there are many learning and teaching hours lost due to direct indiscipline and dealing with discipline. This subsequently renders learning and teaching ineffective. It is obvious that, once teaching and learning is ineffective, this will, definitely result in the poor performance of learners and high rate of failure. The study recommends that serious and urgent steps must be taken to minimize or eradicate the menace of indiscipline in these schools as soon as possible. Indiscipline cannot be ignored or taken lightly because there are already so many other structural misfortunes in the education system that are stumbling blocks to the academic achievements of township learners, namely, socio-economic conditions, crime, drugs, alcohol and unemployment. As long as discipline is a problem in the township schools, learners will perpetuate to perform poorly and the failure rate in these schools will rise.
- Full Text:
- Date Issued: 2013
Language policy and planning in the Tshwane Metropolitan Municipality: the challenges of implementation
- Seshoka, Keaobaka Omphile Precious
- Authors: Seshoka, Keaobaka Omphile Precious
- Date: 2013 , 2013-03-26
- Subjects: Language policy -- South Africa -- City of Tshwane Metropolitan Municipality Language planning -- South Africa -- City of Tshwane Metropolitan Municipality Community development -- South Africa -- Gauteng Local government -- South Africa -- Gauteng Municipal services -- South Africa --Gauteng
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3554 , http://hdl.handle.net/10962/d1001519
- Description: This study explores the challenges related to language policy and planning in the City of Tshwane Metropolitan municipality. The study sets to look at the at the challenges affecting successful implementation by the City of Tshwane Metropolitan Municipality as a state organ charged with local development and service delivery for the communities. In terms of the Municipal Systems Act of 2000 municipalities are expected to respond to the language use and preferences of their local communities by making sure that their language policies are fully implemented. The researcher highlights that in instances where municipalities communicate information they are required to make special provision for the speakers of African languages in the communities that they serve in the languages they best understand. This work looks at various statutory language policy documents in South Africa in particular, that give the task of language policy implementation to municipalities as they are the local extension of the national government. This study also argues that municipalities are critical to implementation of language policy. It further notes that in order for the full social, economic and political transformation to take place in municipalities they have to be transformed linguistically in a radical way whereby all the official languages play a major role in all these spheres than before. This view is held by many scholars and researchers in the areas of language policy and planning. This study highlights that the challenges to successful language planning and policy in the government sectors are due to lack of commitment by the government, language practitioners and planners and increased monolingualism in the municipality. The study further explores the language policy and plan of the City of Tshwane Metropolitan Municipality and the the strategies that can contribute to successful optimization of language resources of the Tshwane Metropolitan Municipality in order to give effect to the use of local languages as contained in policy documents and also establish how the city of Tshwane can better reinforce its strategies to implement this language plan and policy. The main focus area of this research is on the language policy and plan of the City of Tshwane Metropolitan Municipality and assesses whether the language practices in these institutions are reflective of their policy and plan. It is hoped that the study will be able to give policy makers and those tasked with implementation, especially at government municipalities’ strategies for improvement in the functionality and the implementation of their language policies and plans. It is also hoped that recommendations and challenges highlighted by this research will be of a better assistance on how to better reinforce strategies to implement the language plan and policy in the government sectors.
- Full Text:
- Date Issued: 2013
- Authors: Seshoka, Keaobaka Omphile Precious
- Date: 2013 , 2013-03-26
- Subjects: Language policy -- South Africa -- City of Tshwane Metropolitan Municipality Language planning -- South Africa -- City of Tshwane Metropolitan Municipality Community development -- South Africa -- Gauteng Local government -- South Africa -- Gauteng Municipal services -- South Africa --Gauteng
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3554 , http://hdl.handle.net/10962/d1001519
- Description: This study explores the challenges related to language policy and planning in the City of Tshwane Metropolitan municipality. The study sets to look at the at the challenges affecting successful implementation by the City of Tshwane Metropolitan Municipality as a state organ charged with local development and service delivery for the communities. In terms of the Municipal Systems Act of 2000 municipalities are expected to respond to the language use and preferences of their local communities by making sure that their language policies are fully implemented. The researcher highlights that in instances where municipalities communicate information they are required to make special provision for the speakers of African languages in the communities that they serve in the languages they best understand. This work looks at various statutory language policy documents in South Africa in particular, that give the task of language policy implementation to municipalities as they are the local extension of the national government. This study also argues that municipalities are critical to implementation of language policy. It further notes that in order for the full social, economic and political transformation to take place in municipalities they have to be transformed linguistically in a radical way whereby all the official languages play a major role in all these spheres than before. This view is held by many scholars and researchers in the areas of language policy and planning. This study highlights that the challenges to successful language planning and policy in the government sectors are due to lack of commitment by the government, language practitioners and planners and increased monolingualism in the municipality. The study further explores the language policy and plan of the City of Tshwane Metropolitan Municipality and the the strategies that can contribute to successful optimization of language resources of the Tshwane Metropolitan Municipality in order to give effect to the use of local languages as contained in policy documents and also establish how the city of Tshwane can better reinforce its strategies to implement this language plan and policy. The main focus area of this research is on the language policy and plan of the City of Tshwane Metropolitan Municipality and assesses whether the language practices in these institutions are reflective of their policy and plan. It is hoped that the study will be able to give policy makers and those tasked with implementation, especially at government municipalities’ strategies for improvement in the functionality and the implementation of their language policies and plans. It is also hoped that recommendations and challenges highlighted by this research will be of a better assistance on how to better reinforce strategies to implement the language plan and policy in the government sectors.
- Full Text:
- Date Issued: 2013
Language policy implementation towards community participation in the Nelson Mandela Metropolitan Municipality
- Authors: Peter, Zola Welcome
- Date: 2013
- Subjects: Political participation -- South Africa -- Port Elizabeth. , Language policy -- South Africa -- Port Elizabeth.
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9212 , http://hdl.handle.net/10948/d1020789
- Description: This research investigated the impact of language policy implementation towards the enhancement of community participation in the Nelson Mandela Metropolitan Municipality (NMMM).The NMMM is an organisation tasked with ensuring equal distribution of services to local communities. This municipality was chosen on the basis of its commitment to communicate effectively with the community and in turn encourage the community to participate fully in municipal activities. The study is conducted within the parameters of the Constitution of South Africa (1996) which states that in order to ensure language equity, all official languages must be used for the promotion of multilingualism and advancement of communities. The study therefore investigated the language policy of the NMMM and its implementation with regard to the use of all three official languages of the region, namely English, isiXhosa and Afrikaans for organisational communication. Gaps in the implementation of the municipal language policy were identified by acquiring information from selected officials responsible for service delivery and selected members of the communities who receive the services. A literature survey was conducted to investigate and conceptualise the nature of language policy development and to determine the responsibilities for policy implementation. A descriptive approach was used in the study, with the data collection coming from primary sources, such as NMMM officials and members of the community; and secondary sources, such as municipal records. A number of recommendations regarding the improvement of language policy implementation by the municipality’s Language Unit were made. It is envisaged that these changes could impact positively in encouraging community participation and ultimately improve service delivery.
- Full Text:
- Date Issued: 2013
- Authors: Peter, Zola Welcome
- Date: 2013
- Subjects: Political participation -- South Africa -- Port Elizabeth. , Language policy -- South Africa -- Port Elizabeth.
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9212 , http://hdl.handle.net/10948/d1020789
- Description: This research investigated the impact of language policy implementation towards the enhancement of community participation in the Nelson Mandela Metropolitan Municipality (NMMM).The NMMM is an organisation tasked with ensuring equal distribution of services to local communities. This municipality was chosen on the basis of its commitment to communicate effectively with the community and in turn encourage the community to participate fully in municipal activities. The study is conducted within the parameters of the Constitution of South Africa (1996) which states that in order to ensure language equity, all official languages must be used for the promotion of multilingualism and advancement of communities. The study therefore investigated the language policy of the NMMM and its implementation with regard to the use of all three official languages of the region, namely English, isiXhosa and Afrikaans for organisational communication. Gaps in the implementation of the municipal language policy were identified by acquiring information from selected officials responsible for service delivery and selected members of the communities who receive the services. A literature survey was conducted to investigate and conceptualise the nature of language policy development and to determine the responsibilities for policy implementation. A descriptive approach was used in the study, with the data collection coming from primary sources, such as NMMM officials and members of the community; and secondary sources, such as municipal records. A number of recommendations regarding the improvement of language policy implementation by the municipality’s Language Unit were made. It is envisaged that these changes could impact positively in encouraging community participation and ultimately improve service delivery.
- Full Text:
- Date Issued: 2013
Like Katherine
- Authors: Morgan, Jane Mary Kathleen
- Date: 2013
- Subjects: Creative writing , Fiction , South Africa , Creative writing (Higher education) , Short stories, South African (English) -- 21st century , South African fiction (English) -- 21st century , English language -- Writing
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:5964 , http://hdl.handle.net/10962/d1001814
- Description: Vicky, a thirty something English radio journalist, has moved to Cape Town to try and work out what it is that's missing from her life and to fill the gap. At first she thinks she's found what she's looking for, but a series of unsettling events makes her realise she has simply brought her problems with her. She goes back to England, ostensibly for work, where she is contacted by her stepbrother, Mark. They hardly know each other but he has a reason for wanting to find her. They meet and, for both of them, their encounters change the way they see themselves and their relationships. Vicky comes to understand more about her past and her family and, for the first time, to find a connection with her emotional life
- Full Text:
- Date Issued: 2013
- Authors: Morgan, Jane Mary Kathleen
- Date: 2013
- Subjects: Creative writing , Fiction , South Africa , Creative writing (Higher education) , Short stories, South African (English) -- 21st century , South African fiction (English) -- 21st century , English language -- Writing
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:5964 , http://hdl.handle.net/10962/d1001814
- Description: Vicky, a thirty something English radio journalist, has moved to Cape Town to try and work out what it is that's missing from her life and to fill the gap. At first she thinks she's found what she's looking for, but a series of unsettling events makes her realise she has simply brought her problems with her. She goes back to England, ostensibly for work, where she is contacted by her stepbrother, Mark. They hardly know each other but he has a reason for wanting to find her. They meet and, for both of them, their encounters change the way they see themselves and their relationships. Vicky comes to understand more about her past and her family and, for the first time, to find a connection with her emotional life
- Full Text:
- Date Issued: 2013
Linguistic minorities in the South African context : the case of Tshivenda
- Authors: Luvhengo, Nkhangweleni
- Date: 2013
- Subjects: Indigenous African languages , Apartheid , Tshivenda , Minority languages , Development , Status , Multilingualism , Sesotho , isiZulu , Perceptions , Linguistic minorities -- Research -- South Africa , Venda language -- Research -- South Africa , Language policy -- Research -- South Africa , Multilingualism -- Research -- South Africa , Linguistic rights -- Research -- South Africa , Language and languages -- Political aspects
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:3558 , http://hdl.handle.net/10962/d1001862
- Description: After many years of the oppressive apartheid government, the new democratic era came into being in 1994. Lot of policy changes came into being, including language policy. This new language policy of the post-apartheid era recognises eleven official languages which include the nine indigenous African languages which were previously recognised as regional languages in the different homelands. The present study investigates the progress of Tshivenda in terms of status and development since it was accorded the official status in South Africa. Literature investigating the status of Tshivenda is generally sparse. This study investigates the status of Tshivenda in South Africa to explore how minority languages which are also recognised as official languages are treated. In most multilingual countries, there are issues which affect the development of minority languages, but the South African situation is interesting in that some of the minority languages are recognised as official languages. This study is a comparative in nature. Firstly, the study compares the level of corpus planning and development in Tshivenda and other indigenous South African languages. Secondly, it compares how people use Tshivenda in a rural area of Lukalo Village where the language is not under pressure from other languages and in Cosmo City, an urban area in Gauteng where Tshivenda speakers come into contact with speakers of more dominant languages such as isiZulu and Sesotho. Language use in different domains like, media, education, government and the home is considered in order to establish how people use languages and the factors which influence their linguistic behaviours. The study also establishes the perceptions and attitudes of the speakers of Tshivenda as a minority and those of the speakers of other languages towards Tshivenda’s role in the different domains such as education and the media. This study was influenced by previous research (Alexander 1989, Webb 2002) which found out that during the apartheid period Tshivenda speakers used to disguise their identity by adopting dominant languages like isiZulu and Sesotho in Johannesburg. Accordingly, the present research wanted to establish how the language policy change in the democratic era has impacted on the confidence of Tshivenda speakers regarding themselves and their language. This study establishes that although Tshivenda is now an official language in post-apartheid South Africa, it still has features of underdevelopment and marginalization that are typically of unofficial minority languages. Translation, lexicographic and terminological work in this language still lags behind that of other indigenous South African languages and there is still a shortage of school textbooks and adult literature in this language. As a result, using the language in education, the media and other controlling domains is still quite challenging, although positive developments such as the teaching of the language at university level can be noted. The Tshivenda speakers generally have a positive attitude towards their language and seem prepared to learn and use it confidently as long its functional value is enhanced, which is currently not happening. As a result, some Tshivenda speakers still regard English as a more worthwhile language to learn at the expense of their language
- Full Text:
- Date Issued: 2013
- Authors: Luvhengo, Nkhangweleni
- Date: 2013
- Subjects: Indigenous African languages , Apartheid , Tshivenda , Minority languages , Development , Status , Multilingualism , Sesotho , isiZulu , Perceptions , Linguistic minorities -- Research -- South Africa , Venda language -- Research -- South Africa , Language policy -- Research -- South Africa , Multilingualism -- Research -- South Africa , Linguistic rights -- Research -- South Africa , Language and languages -- Political aspects
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:3558 , http://hdl.handle.net/10962/d1001862
- Description: After many years of the oppressive apartheid government, the new democratic era came into being in 1994. Lot of policy changes came into being, including language policy. This new language policy of the post-apartheid era recognises eleven official languages which include the nine indigenous African languages which were previously recognised as regional languages in the different homelands. The present study investigates the progress of Tshivenda in terms of status and development since it was accorded the official status in South Africa. Literature investigating the status of Tshivenda is generally sparse. This study investigates the status of Tshivenda in South Africa to explore how minority languages which are also recognised as official languages are treated. In most multilingual countries, there are issues which affect the development of minority languages, but the South African situation is interesting in that some of the minority languages are recognised as official languages. This study is a comparative in nature. Firstly, the study compares the level of corpus planning and development in Tshivenda and other indigenous South African languages. Secondly, it compares how people use Tshivenda in a rural area of Lukalo Village where the language is not under pressure from other languages and in Cosmo City, an urban area in Gauteng where Tshivenda speakers come into contact with speakers of more dominant languages such as isiZulu and Sesotho. Language use in different domains like, media, education, government and the home is considered in order to establish how people use languages and the factors which influence their linguistic behaviours. The study also establishes the perceptions and attitudes of the speakers of Tshivenda as a minority and those of the speakers of other languages towards Tshivenda’s role in the different domains such as education and the media. This study was influenced by previous research (Alexander 1989, Webb 2002) which found out that during the apartheid period Tshivenda speakers used to disguise their identity by adopting dominant languages like isiZulu and Sesotho in Johannesburg. Accordingly, the present research wanted to establish how the language policy change in the democratic era has impacted on the confidence of Tshivenda speakers regarding themselves and their language. This study establishes that although Tshivenda is now an official language in post-apartheid South Africa, it still has features of underdevelopment and marginalization that are typically of unofficial minority languages. Translation, lexicographic and terminological work in this language still lags behind that of other indigenous South African languages and there is still a shortage of school textbooks and adult literature in this language. As a result, using the language in education, the media and other controlling domains is still quite challenging, although positive developments such as the teaching of the language at university level can be noted. The Tshivenda speakers generally have a positive attitude towards their language and seem prepared to learn and use it confidently as long its functional value is enhanced, which is currently not happening. As a result, some Tshivenda speakers still regard English as a more worthwhile language to learn at the expense of their language
- Full Text:
- Date Issued: 2013
Long-term marital relationships : a male perspective
- Authors: Kew, Wesley
- Date: 2013
- Subjects: Married people , Interpersonal relationships
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9960 , http://hdl.handle.net/10948/d1020066
- Description: Research indicates that determinants such as commitment, communication and attachment facilitate long-term marriages. The present study seeks to understand these and other possible determinants that facilitate enduring relationships. Furthermore, the research focuses exclusively on the determinants that males believe facilitate long-term relationships. Bader and Pearson's transposition of Mahler's Model of Separation Individuation onto adult relationships was used as a theoretical point of departure. Bader and Pearson posit that couples evolve through stages which resemble Mahler's Model of Childhood Development. A qualitative approach using semistructured interviews aided in creating a non-threatening environment whilst collecting data. Purposive non-random sampling was used to identify participants and thereafter participants were obtained via snowball sampling. Tesch's thematic analysis was used to analyse results. The research findings highlight the understanding of what determinants males deem essential to facilitate long-term relationships.
- Full Text:
- Date Issued: 2013
- Authors: Kew, Wesley
- Date: 2013
- Subjects: Married people , Interpersonal relationships
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9960 , http://hdl.handle.net/10948/d1020066
- Description: Research indicates that determinants such as commitment, communication and attachment facilitate long-term marriages. The present study seeks to understand these and other possible determinants that facilitate enduring relationships. Furthermore, the research focuses exclusively on the determinants that males believe facilitate long-term relationships. Bader and Pearson's transposition of Mahler's Model of Separation Individuation onto adult relationships was used as a theoretical point of departure. Bader and Pearson posit that couples evolve through stages which resemble Mahler's Model of Childhood Development. A qualitative approach using semistructured interviews aided in creating a non-threatening environment whilst collecting data. Purposive non-random sampling was used to identify participants and thereafter participants were obtained via snowball sampling. Tesch's thematic analysis was used to analyse results. The research findings highlight the understanding of what determinants males deem essential to facilitate long-term relationships.
- Full Text:
- Date Issued: 2013
Nelson Mandela Metropolitan University students' perceptions of celebrity endorsement and product placement within music videos
- Authors: Haldane, Jayne
- Date: 2013
- Subjects: Product placement in mass media -- South Africa , Endorsements in advertising -- South Africa , Music videos -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8431 , http://hdl.handle.net/10948/d1020294
- Description: It has become conventional to use product placement in music videos. Big brands have started marketing themselves through product placement, for example, brands such as BMW, VitaminWater and Virgin Mobile. Placing products in music videos could be perceived as the brands linking themselves with celebrities. This product placement could either have a positive or negative effect on the celebrity and/or the brand. This research study aimed to provide the world of brands with insights into 18-28-year-olds’ perception of product placement in music videos, and whether placing their product in a music video where the audience is not partial to the celebrity, could be detrimental or not. This research study aimed to determine the selected sample’s (Nelson Mandela Metropolitan University students) perceptions of the product placement of three specific brands (VitaminWater, BMW and Virgin) in three specific music videos, namely: Jessie J and David Guetta “Laserlight” http://www.youtube.com/watch?v=syxd2n8S4AE JLo’s “Get on the Floor” http://www.youtube.com/watch?v=t4H_Zoh7G5A Lady Gaga and Beyoncé “Telephone” http://www.youtube.com/watch?v=GQ95z6ywcBY An electronic survey questionnaire was concluded with both closed and open-ended questions relating to the use of product placement in these three music videos. The survey questionnaire helped to determine what the selected sample’s perceptions were of each brand and celebrity, what they were after the respondents and seen the relationship between the brand and celebrity and finally, of product placement in general. A semiotic analysis of screen shots from each music video was conducted to determine what kind of nature the product placement occurred in in each music video.
- Full Text:
- Date Issued: 2013
- Authors: Haldane, Jayne
- Date: 2013
- Subjects: Product placement in mass media -- South Africa , Endorsements in advertising -- South Africa , Music videos -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8431 , http://hdl.handle.net/10948/d1020294
- Description: It has become conventional to use product placement in music videos. Big brands have started marketing themselves through product placement, for example, brands such as BMW, VitaminWater and Virgin Mobile. Placing products in music videos could be perceived as the brands linking themselves with celebrities. This product placement could either have a positive or negative effect on the celebrity and/or the brand. This research study aimed to provide the world of brands with insights into 18-28-year-olds’ perception of product placement in music videos, and whether placing their product in a music video where the audience is not partial to the celebrity, could be detrimental or not. This research study aimed to determine the selected sample’s (Nelson Mandela Metropolitan University students) perceptions of the product placement of three specific brands (VitaminWater, BMW and Virgin) in three specific music videos, namely: Jessie J and David Guetta “Laserlight” http://www.youtube.com/watch?v=syxd2n8S4AE JLo’s “Get on the Floor” http://www.youtube.com/watch?v=t4H_Zoh7G5A Lady Gaga and Beyoncé “Telephone” http://www.youtube.com/watch?v=GQ95z6ywcBY An electronic survey questionnaire was concluded with both closed and open-ended questions relating to the use of product placement in these three music videos. The survey questionnaire helped to determine what the selected sample’s perceptions were of each brand and celebrity, what they were after the respondents and seen the relationship between the brand and celebrity and finally, of product placement in general. A semiotic analysis of screen shots from each music video was conducted to determine what kind of nature the product placement occurred in in each music video.
- Full Text:
- Date Issued: 2013
Nelson Mandela Metropolitan University students' perceptions of television advertisements for four SAB beer brands
- Authors: Tye, Robyn
- Date: 2013
- Subjects: Advertising -- Brewing industry , Advertising -- Alcoholic beverages , Television advertising -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8439 , http://hdl.handle.net/10948/d1021122
- Description: This research study aimed to provide the South African beer industry and their advertising representative with insights into 18-28-year-olds’ perceptions of the communicated messaged in beer advertisements. This included the use of social and cultural references to attract their attention and the suggestions made by the advertisements about the consumption of beer in certain contexts. This research study aimed to determine the selected sample’s (NMMU students) perceptions of four South African Breweries beer brands, namely Castle Lager, Castle Lite, Carling Black Label and Hansa Pilsener, in terms of their use of references to social and cultural identity of males and females in South Africa within their television advertisements. The survey questionnaire helped determine what the selected sample’s perceptions were of each advertisement, and whether they fully understood the desired communicated message. It also helped to understand whether each advertisement captured their attention. A semiotic analysis of each advertisement was conducted to deconstruct the advertisements and to determine if they do contain elements of social and cultural identity in an attempt to sell products to their target audiences, or to affect the perceptions of the brand and drinking beer in general. This was achieved by examining the signs and imagery in each advertisement, looking specifically at the representamen, interpretant and object using Pierce’s model of a sign. , Hierdie navorsingstudie is daarop gemik om die Suid-Afrikaanse bierbedryf en sy adverteerders ‘n beter begrip te gee van verbruikers tussen die ouderdomme van 18-28, se waarnemings van die boodskappe in bieradvertensies. Dit sluit in die gebruik van sosiale en kulturele verwysings, wat veronderstel is om die verbruikers se aandag te trek, asook die suggesties wat deur die advertensies gemaak word met betrekking tot die verbruik van bier in ‘n bepaalde konteks. Die studie moes ook die gekose monster (“selected sample”), nl. die NMMU-student se persepsies bepaal van vier handelsname van die South African Breweries, naamlik Castle Lager, Castle Lite, Carling Black Label en Hansa Pilsener, en in watter mate daar in bieradvertensies oor die televisie verwys word na die sosiale en kulturele identiteit van Suid-Afrikaanse mans en vroue. Die meningspeiling het die groep se waarnemings van elke advertensie, asook of die boodskap wat gekommunikeer is ten volle verstaan word, ondersoek. Die vraelys kon ook vasstel of die advertensies hulle aandag getrek het. ‘n Semiotiese ontleding van elke advertensie is gedoen, om die advertensies te dekodeer en sodoende vas te stel of die adverteerders elemente van sosiale en kulturele identiteit gebruik het om hul produkte aan die teikenmarkte te verkoop, of om die idees rondom die handelsnaam en bier oor die algemeen te beïnvloed. Aan die hand van Peirce se semiotiese model is die tekens en beelde in elke advertensie bestudeer.
- Full Text:
- Date Issued: 2013
- Authors: Tye, Robyn
- Date: 2013
- Subjects: Advertising -- Brewing industry , Advertising -- Alcoholic beverages , Television advertising -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8439 , http://hdl.handle.net/10948/d1021122
- Description: This research study aimed to provide the South African beer industry and their advertising representative with insights into 18-28-year-olds’ perceptions of the communicated messaged in beer advertisements. This included the use of social and cultural references to attract their attention and the suggestions made by the advertisements about the consumption of beer in certain contexts. This research study aimed to determine the selected sample’s (NMMU students) perceptions of four South African Breweries beer brands, namely Castle Lager, Castle Lite, Carling Black Label and Hansa Pilsener, in terms of their use of references to social and cultural identity of males and females in South Africa within their television advertisements. The survey questionnaire helped determine what the selected sample’s perceptions were of each advertisement, and whether they fully understood the desired communicated message. It also helped to understand whether each advertisement captured their attention. A semiotic analysis of each advertisement was conducted to deconstruct the advertisements and to determine if they do contain elements of social and cultural identity in an attempt to sell products to their target audiences, or to affect the perceptions of the brand and drinking beer in general. This was achieved by examining the signs and imagery in each advertisement, looking specifically at the representamen, interpretant and object using Pierce’s model of a sign. , Hierdie navorsingstudie is daarop gemik om die Suid-Afrikaanse bierbedryf en sy adverteerders ‘n beter begrip te gee van verbruikers tussen die ouderdomme van 18-28, se waarnemings van die boodskappe in bieradvertensies. Dit sluit in die gebruik van sosiale en kulturele verwysings, wat veronderstel is om die verbruikers se aandag te trek, asook die suggesties wat deur die advertensies gemaak word met betrekking tot die verbruik van bier in ‘n bepaalde konteks. Die studie moes ook die gekose monster (“selected sample”), nl. die NMMU-student se persepsies bepaal van vier handelsname van die South African Breweries, naamlik Castle Lager, Castle Lite, Carling Black Label en Hansa Pilsener, en in watter mate daar in bieradvertensies oor die televisie verwys word na die sosiale en kulturele identiteit van Suid-Afrikaanse mans en vroue. Die meningspeiling het die groep se waarnemings van elke advertensie, asook of die boodskap wat gekommunikeer is ten volle verstaan word, ondersoek. Die vraelys kon ook vasstel of die advertensies hulle aandag getrek het. ‘n Semiotiese ontleding van elke advertensie is gedoen, om die advertensies te dekodeer en sodoende vas te stel of die adverteerders elemente van sosiale en kulturele identiteit gebruik het om hul produkte aan die teikenmarkte te verkoop, of om die idees rondom die handelsnaam en bier oor die algemeen te beïnvloed. Aan die hand van Peirce se semiotiese model is die tekens en beelde in elke advertensie bestudeer.
- Full Text:
- Date Issued: 2013
Nelson Mandela Metropolitan University students' perceptions of television advertisements for four SAB beer brands
- Authors: Tye, Robyn
- Date: 2013
- Subjects: Television advertising -- South Africa -- Eastern Cape , Television -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8426 , http://hdl.handle.net/10948/d1020040
- Description: South Africa's turbulant political and social history has meant that alchol consumption was a way for many to escape from the harsh realities in which people lived. Inder aparthied, prohibition laws dominated the drinking habits of many South Africans. the 1928 prohibition act, which was established to prevent the sale of European beer to Africans, effectively boosted the illicit black drinking culture in shebeens and socially in the townships. As people began to move from rural to urban areas in search of job; commual beer halls became places of connection and support for people who felt alienated and disconnected from their homes and famillies.
- Full Text:
- Date Issued: 2013
- Authors: Tye, Robyn
- Date: 2013
- Subjects: Television advertising -- South Africa -- Eastern Cape , Television -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8426 , http://hdl.handle.net/10948/d1020040
- Description: South Africa's turbulant political and social history has meant that alchol consumption was a way for many to escape from the harsh realities in which people lived. Inder aparthied, prohibition laws dominated the drinking habits of many South Africans. the 1928 prohibition act, which was established to prevent the sale of European beer to Africans, effectively boosted the illicit black drinking culture in shebeens and socially in the townships. As people began to move from rural to urban areas in search of job; commual beer halls became places of connection and support for people who felt alienated and disconnected from their homes and famillies.
- Full Text:
- Date Issued: 2013
New ways of understanding: a governmentality analysis of basic education policy in post-apartheid South Africa
- Authors: Prinsloo, Estelle Helena
- Date: 2013
- Subjects: South Africa -- Department of Basic Education , Basic education -- Government policy -- Research -- South Africa , Post-apartheid era -- Education -- South Africa , Educational change -- Research -- South Africa , South Africa -- Social conditions
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:2751 , http://hdl.handle.net/10962/d1001384
- Description: Social problems that are identified by government policy are articulated in ways that confer the responsibility of their management onto the state. In this way, policy reform serves as a means to justify political rule, as the ‘answers’ to policy failures are located within the realm of state intervention. This role of policy is maintained by the traditional definition of policy as it enables policies to be presented as the outcome of ‘necessary’ actions taken by state institutions to better the wellbeing of citizens. Since 1994, mainstream research on basic education policy in South Africa has employed traditional understandings of policy and its function. In doing so, these inquiries have failed to question the very idea of policy itself. They have also neglected to identify the productive role played by policy in the practice of power. To illuminate the necessary limits of policy reform, an alternative approach to analyse basic education policy is necessary. This thesis premises policy as discourse and advances a governmentality analysis of basic education policy during the first fifteen years of democracy (1994-2009) in South Africa. By drawing on the work of Michel Foucault, the study argues that government – ‘those actions upon the actions of others’ – during this period in South Africa was informed by both a liberal and a neo-liberal mentality of rule. The tensions between these two rationalities contributed to the continuation of apartheid’s socio-economic inequalities in the postapartheid era; an outcome buttressed by the contradictory impulses within basic education policy. By considering policy as a productive translation of governmental reasoning, the boundaries of intervention for future policy reforms are highlighted. These show that the inequalities that were perpetuated during the first fifteen years of democracy justify policy responses similar to those responsible for their production
- Full Text:
- Date Issued: 2013
- Authors: Prinsloo, Estelle Helena
- Date: 2013
- Subjects: South Africa -- Department of Basic Education , Basic education -- Government policy -- Research -- South Africa , Post-apartheid era -- Education -- South Africa , Educational change -- Research -- South Africa , South Africa -- Social conditions
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:2751 , http://hdl.handle.net/10962/d1001384
- Description: Social problems that are identified by government policy are articulated in ways that confer the responsibility of their management onto the state. In this way, policy reform serves as a means to justify political rule, as the ‘answers’ to policy failures are located within the realm of state intervention. This role of policy is maintained by the traditional definition of policy as it enables policies to be presented as the outcome of ‘necessary’ actions taken by state institutions to better the wellbeing of citizens. Since 1994, mainstream research on basic education policy in South Africa has employed traditional understandings of policy and its function. In doing so, these inquiries have failed to question the very idea of policy itself. They have also neglected to identify the productive role played by policy in the practice of power. To illuminate the necessary limits of policy reform, an alternative approach to analyse basic education policy is necessary. This thesis premises policy as discourse and advances a governmentality analysis of basic education policy during the first fifteen years of democracy (1994-2009) in South Africa. By drawing on the work of Michel Foucault, the study argues that government – ‘those actions upon the actions of others’ – during this period in South Africa was informed by both a liberal and a neo-liberal mentality of rule. The tensions between these two rationalities contributed to the continuation of apartheid’s socio-economic inequalities in the postapartheid era; an outcome buttressed by the contradictory impulses within basic education policy. By considering policy as a productive translation of governmental reasoning, the boundaries of intervention for future policy reforms are highlighted. These show that the inequalities that were perpetuated during the first fifteen years of democracy justify policy responses similar to those responsible for their production
- Full Text:
- Date Issued: 2013
Obesity prevalence and associated physical activity levels of children aged seven to ten years in quintile five primary schools in the Nelson Mandela Metropolitan Municipality
- Authors: McKersie, Joanna Mary
- Date: 2013
- Subjects: Obesity in children -- South Africa -- Nelson Mandela Metropolitan Municipality , Overweight children -- South Africa -- Nelson Mandela Metropolitan Municipality , Physical fitness
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:10115 , http://hdl.handle.net/10948/d1021086
- Description: Background: Obesity is a chronic and complex metabolic disease with associated comorbidities. The prevalence of excess body weight has risen substantially in both affluent developed countries and in developing countries worldwide. In 2008 it was estimated that 43 million children under the age of five were overweight, with developing countries accounting for 75 percent of these rates. Furthermore, with 75 percent of these children developing adulthood obesity, mortality rates due to obesity will continue to increase unless preventative interventions are implemented. Objective: To identify the prevalence of obesity and overweight among urban seven to 10 years old children in Quintile five English-medium schools in the Nelson Mandela Metropolitan municipality in the Eastern Cape, South Africa. Design and Methods: A quantitative descriptive one-way cross-sectional research design utilising random sampling was used. A total of 713 children participated in the study. A onceoff survey consisted of anthropometrical assessment of height, weight and waist circumference. To classify children into weight categories, the International Obesity Task Force cut-off values were used. A validated physical activity – related behaviour questionnaire was completed to explore and identify the daily level of physical activity expressed in MET values. Using one-way ANOVA’s and Chi-squared tests, significance between variables was analysed. Results: Overweight prevalence was 20.9 percent and obesity prevalence was 9.8 percent. A significant relationship was found between obesity and overweight levels for gender, age, ethnicity and culture. No significant relationship was found for obesity and overweight prevalence and physical activity. Conclusion: Results highlight the rising prevalence of obesity and overweight amongst urban children from affluent primary schools and the necessity for further research to explore sociocultural factors that impact on obesogenic behaviour in South African youth.
- Full Text:
- Date Issued: 2013
- Authors: McKersie, Joanna Mary
- Date: 2013
- Subjects: Obesity in children -- South Africa -- Nelson Mandela Metropolitan Municipality , Overweight children -- South Africa -- Nelson Mandela Metropolitan Municipality , Physical fitness
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:10115 , http://hdl.handle.net/10948/d1021086
- Description: Background: Obesity is a chronic and complex metabolic disease with associated comorbidities. The prevalence of excess body weight has risen substantially in both affluent developed countries and in developing countries worldwide. In 2008 it was estimated that 43 million children under the age of five were overweight, with developing countries accounting for 75 percent of these rates. Furthermore, with 75 percent of these children developing adulthood obesity, mortality rates due to obesity will continue to increase unless preventative interventions are implemented. Objective: To identify the prevalence of obesity and overweight among urban seven to 10 years old children in Quintile five English-medium schools in the Nelson Mandela Metropolitan municipality in the Eastern Cape, South Africa. Design and Methods: A quantitative descriptive one-way cross-sectional research design utilising random sampling was used. A total of 713 children participated in the study. A onceoff survey consisted of anthropometrical assessment of height, weight and waist circumference. To classify children into weight categories, the International Obesity Task Force cut-off values were used. A validated physical activity – related behaviour questionnaire was completed to explore and identify the daily level of physical activity expressed in MET values. Using one-way ANOVA’s and Chi-squared tests, significance between variables was analysed. Results: Overweight prevalence was 20.9 percent and obesity prevalence was 9.8 percent. A significant relationship was found between obesity and overweight levels for gender, age, ethnicity and culture. No significant relationship was found for obesity and overweight prevalence and physical activity. Conclusion: Results highlight the rising prevalence of obesity and overweight amongst urban children from affluent primary schools and the necessity for further research to explore sociocultural factors that impact on obesogenic behaviour in South African youth.
- Full Text:
- Date Issued: 2013
Official development assistance (ODA): coordination, management and its impact in the National Department of Science and Technology (DST)
- Authors: Tena, Mokgadi
- Date: 2013
- Subjects: Economic sssistance -- South Africa , Economic development -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9161 , http://hdl.handle.net/10948/d1020023
- Description: South Africa (SA) has been a recipient of Official Development Assistance (ODA) prior to the democratic elections in 1994. Even though there has been progress in terms of aligning the ODA to SA government priorities and the good aid management principles, it has been a challenge to trace the amount of the ODA received across government departments and its impact thereon. For various reasons, reporting on the impact of the ODA has been very challenging for most of the departments. Some departments do not use government systems such as the Reconstruction and Development Programme (RDP) account, through which it is required by the Policy Framework and Procedural Guidelines for the Management of ODA that all funds are transferred and channelled. As stipulated in the Policy Framework and Procedural Guidelines for the Management of ODA, the ODA is targeted towards innovation, piloting and value-add, as it only constitutes 1.5 percent of the overall budget of the country. As a result, most government departments utilise ODA as a gap-filler, to pay for unplanned activities that would have otherwise not been budgeted for in the government’s fiscal budget. This leads to departments not reporting as they fear that the ODA will then be withdrawn from them (Policy Guidelines2003). The Department of Science and Technology is one of the South African government departments that received high ODA for the period 2005-2011. The department not only spans across all sectors in terms of research and capacity development, but it has also established strategic international partnerships to collaborate in the research arena. In light of the above, it is interesting to explore how coordination is carried out and what impact if any; 2 the ODA has on the proposed Department of Science and Technology projects. This study explores the Department of Science and Technology, which is a recipient and implementer of ODA, and analyses how they co-ordinate, utilise and report on the ODA. The project that will be analysed is a Sector Budget Support Programme that focuses on poverty alleviation within the capacity development sector.
- Full Text:
- Date Issued: 2013
- Authors: Tena, Mokgadi
- Date: 2013
- Subjects: Economic sssistance -- South Africa , Economic development -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9161 , http://hdl.handle.net/10948/d1020023
- Description: South Africa (SA) has been a recipient of Official Development Assistance (ODA) prior to the democratic elections in 1994. Even though there has been progress in terms of aligning the ODA to SA government priorities and the good aid management principles, it has been a challenge to trace the amount of the ODA received across government departments and its impact thereon. For various reasons, reporting on the impact of the ODA has been very challenging for most of the departments. Some departments do not use government systems such as the Reconstruction and Development Programme (RDP) account, through which it is required by the Policy Framework and Procedural Guidelines for the Management of ODA that all funds are transferred and channelled. As stipulated in the Policy Framework and Procedural Guidelines for the Management of ODA, the ODA is targeted towards innovation, piloting and value-add, as it only constitutes 1.5 percent of the overall budget of the country. As a result, most government departments utilise ODA as a gap-filler, to pay for unplanned activities that would have otherwise not been budgeted for in the government’s fiscal budget. This leads to departments not reporting as they fear that the ODA will then be withdrawn from them (Policy Guidelines2003). The Department of Science and Technology is one of the South African government departments that received high ODA for the period 2005-2011. The department not only spans across all sectors in terms of research and capacity development, but it has also established strategic international partnerships to collaborate in the research arena. In light of the above, it is interesting to explore how coordination is carried out and what impact if any; 2 the ODA has on the proposed Department of Science and Technology projects. This study explores the Department of Science and Technology, which is a recipient and implementer of ODA, and analyses how they co-ordinate, utilise and report on the ODA. The project that will be analysed is a Sector Budget Support Programme that focuses on poverty alleviation within the capacity development sector.
- Full Text:
- Date Issued: 2013