- Title
- The role of national culture characteristics and business orientations in Tanzanian small business success
- Creator
- Chachage, Bukaza Loth
- Subject
- Success in business -- Tanzania
- Subject
- Small business -- Tanzania
- Subject
- New business enterprises -- Tanzania
- Date Issued
- 2021-04
- Date
- 2021-04
- Type
- Doctoral theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/51061
- Identifier
- vital:43205
- Description
- Despite numerous efforts to increase the business success of Tanzanian small businesses, it is still reported that progress in this regard has stagnated. The desired success in the SMME sector, and small businesses, is not being achieved, and is one of the reasons poverty in Tanzania remains significantly high. Researchers have suggested that low-income countries (LICs) such as Tanzania often do not achieve the desired growth of business enterprises due to insufficient attention being paid to issues of national culture and business orientations. Against this background, the purpose of the current study is to contribute to small business success in Tanzania by investigating the role that national culture characteristics (egalitarianism, mastery, harmony, embeddedness, affective autonomy and intellectual autonomy) and business orientations (technology, market and entrepreneurial) play in increasing the business success of Tanzanian small businesses. In this study, business success is defined as the extent to which small businesses effectively manage marketing, operations, human resources and finances. Located in the quantitative research paradigm, and using a mail survey data collection method, a sample of 640 SMMEs was targeted from eight regional economic zones in Tanzania. Of this group, 410 SMMEs, mostly small businesses, participated in the study (response rate = 64%). Instruments based on the works of Burgess (2011) and Schwartz (2004) were used to measure the business orientations and national culture characteristics of the selected Tanzanian small business owners and managers. The instrument developed by the South African Small Enterprise Development Agency (SEDA 2004) was used to measure small business success. The data analyses in this study included tests for data normalcy and the reliability and validity of the data (using Cronbach ‘s alpha and confirmatory factor analysis, respectively). Furthermore, multiple regression analyses were conducted to investigate the hypothesised relationships and other research propositions. The results of this study provided sound empirical proof of the interactive influence of national culture characteristics and business orientations on the business success of small businesses. Based on these empirical findings, a proposed framework for small business success in Tanzania was developed. The empirical results of the study provided evidence that support several existing theories, perceptions and beliefs about the relationship between national culture characteristics and business orientations. Certain findings also provided evidence that challenged aspects of existing theories, perceptions and beliefs. The study specifically highlights the importance of the technology and entrepreneurial business orientations as key positive determinants of the effectiveness of all four business functions (marketing, operations, human resources and financial management) investigated in the study. A surprising finding was the significantly negative relationship between market orientation and human resources management. The study also highlighted the centrality of the national characteristics of egalitarianism and intellectual autonomy in the development of the three business orientations (technology, entrepreneurial and market) investigated in the study. The findings suggest that the principle of the equality of people and a commitment to the continuous search and rewarding of new ideas and unique ways of doing things through continuous and professional development are important drivers of critical business orientations among Tanzanian small business owners and managers. The empirical findings furthermore highlighted the importance of mastery as a national culture characteristic. Mastery, which emphasises competence, goal-setting, hard-work, efficiency, effectiveness and self-reliance in attaining goals, influenced the effectiveness of all four business functions and two of the three business orientations investigated in the study. Finally, the study made significant contributions to the understanding of small business success in Tanzania and, arguably, across the African continent. The infusion of these insights into strategies for entrepreneurship development will go a long way to building successful businesses in the small business sector.
- Description
- Thesis (DBA) -- Faculty of Business and Economic Sciences, Business Administration, 2021
- Format
- computer
- Format
- online resource
- Format
- Format
- 1 online resource (275 pages)
- Publisher
- University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Chachage, B.pdf | 3 MB | Adobe Acrobat PDF | View Details Download |