- Title
- The linkages between film and tourism in Nelson Mandela Bay
- Creator
- Derrocks, Rene
- Subject
- Tourism and motion pictures -- South Africa -- Port Elizabeth
- Subject
- Tourism -- Decision making
- Subject
- Tourism -- Management -- South Africa -- Port Elizabeth
- Date Issued
- 2024-04
- Date
- 2024-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/64940
- Identifier
- vital:73988
- Description
- This dissertation puts forward empirical research conducted about the linkages between film and tourism. The aim of the study is to explore the potential opportunities for tourism as a result of the utilisation of the tourism destination for film purposes. The destination is called Nelson Mandela Bay which is situated in the Eastern Cape of South Africa and comprises of Gqeberha, Kariega and Despatch. It is pertinent to note that in South Africa, the cities of Johannesburg, Cape Town, and Durban are successfully utilising film to promote tourism, however research conducted for government purposes indicates that Nelson Mandela Bay has not utilised this opportunity optimally. In this research a potential strategy for film and tourism in Nelson Mandela Bay is explored through evaluating best practices in Johannesburg, Cape Town, and Durban. This is against the background of international best practices which guide the tourism organisations involved with film in these cities. The research followed a qualitative research approach that utilised interviews and a subsequent focus group discussion to collect data. The findings clearly indicate that film and tourism linkages are present in NMB but that a strategy should be developed for consideration that would guide NMB in terms of capitalising on the relationship between film and tourism.
- Description
- Thesis (MCom) -- Faculty of Business and Economic Sciences, School of Economics, Development and Tourism, 2024
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (xvi, 248 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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NMU School for Economics, Development and Tourism
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Derrocks, RS April 2024.pdf | 4 MB | Adobe Acrobat PDF | View Details Download |