- Title
- How can a potential franchisor establish a successful franchise in fast moving consumer goods
- Creator
- Esmeraldo, Rosa
- Subject
- Franchises (Retail trade) -- South Africa
- Subject
- Franchises (Retail trade) -- Management
- Date Issued
- 2004
- Date
- 2004
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- vital:10872
- Identifier
- http://hdl.handle.net/10948/235
- Identifier
- Franchises (Retail trade) -- South Africa
- Identifier
- Franchises (Retail trade) -- Management
- Description
- Franchising has become the latest trend in business expansion and business acquisition and with the South African franchising market estimated at being around 12% and growing rapidly, enormous potential for future growth is indicated. Companies both local and international are seeking franchise expansion opportunities in Africa despite the higher risks. The significance of implementing franchises into Africa is the filtering down of business opportunities to the small and medium enterprise sector. It can be said that franchising promotes business growth and private ownership, while improving the quality of life of the poor through its impact on income and employment. A franchise organisation that grows too quickly might not have the necessary ‘factors’ in place to support all of the units properly. In the survey conducted, it was indicated that the franchise business practice echoed the literature reviewed. All the steps necessary to establish a franchise are important but not necessarily as equal. The more matured franchisee needed less guidance from the franchisor and relied more on the business concept and location. Potential franchisors need to take the necessary steps to establish a franchise and treat each step as an important part of the franchise process.
- Format
- ix, 110 leaves
- Format
- Publisher
- Port Elizabeth Technikon
- Publisher
- Faculty of Management
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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