- Title
- Assessment of the willingness-to-pay for indigenous animal products in Ngxakaxa households in Mbashe local municipality in Eastern Cape province of South Africa
- Creator
- Lusawana, Nangamso
- Subject
- Willingness to pay
- Subject
- Animal products
- Date Issued
- 2015-06
- Date
- 2015-06
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/24879
- Identifier
- vital:63667
- Description
- The demand for animal products is projected to increase progressively due to extensive urbanization, rapid growth of the human population and income dynamics. The demand for indigenous animal products will increase due to increasing income levels and this will be happening at the time when the supply of indigenous product is reducing as a result urbanization. The purpose of the current study was to assess consumption and willingness to pay for indigenous animal products looking at chicken and pork. The study intended to determine the socio- economic determinants influencing consumer willingness and consumption. Multistage sampling was used to derive a sample of 120 consumers at households. Primary data were collected using a structured interview schedule. Data collected was on household consumer characteristics, responses to different bid levels for indigenous meat and socio-economic determinants. The study used a Contingent Valuation Method to assess consumers‟ mean WTP for indigenous meat and logit model to determine socio-economic determinants influencing consumers‟ WTP. Results indicated that consumers were willing to pay an average premium of 33percent above the current prevailing price of convectional meat. They also showed that about 87percent of consumers who were willing to pay for indigenous meat and about 12.8percent who are willing to pay if the price increases. Of those who were willing a greater proportions were females. About 64percent of those who are willing and aware of indigenous meat most of them obtained information from neighbours and friends, Age, level of education, consumer awareness and monthly household income had a positive and significant effect on WTP. Most of the consumers indicated that indigenous meats are affordable, healthier when compared conventionally-produced meat. The main significant barrier to the purchase of indigenous meat was identified as its limited availability at convenient locations. The study recommends policy intervention aimed at facilitating development of marketing infrastructure, creation of awareness of important nutritional and health benefits of indigenous meat, and boosting the development of animal production systems that can add value to indigenous meat, so as to capture existing market opportunities. This would enhance food security and income generation of the small-scale resource-constrained farmers.
- Description
- Thesis (MSc) -- Faculty of Science and Agriculture, 2015
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (90 leaves)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Science and Agriculture
- Language
- English
- Rights
- University of Fort Hare
- Rights
- All Rights Reserved
- Rights
- Open Access
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UFH Department of Agricultural Economics and Extension
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | M Agric (Agric Eco) LUSAWANA.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |