- Title
- Tokyo Sexwale residents’ perceptions of the socio-cultural impacts of tourism in Jeffrey’s Bay
- Creator
- Madlwabinga, Zolani Maxwell
- Subject
- Tourism -- Social aspects -- South Africa -- Jeffrey's Bay
- Date Issued
- 2020
- Date
- 2020
- Type
- Thesis
- Type
- Masters
- Type
- MCom
- Identifier
- http://hdl.handle.net/10948/48786
- Identifier
- vital:41072
- Description
- In the context of tourism, the community is seen as one of many stakeholders, with the other stakeholders being the tourism product owners, the government and tourism marketers. An understanding of a particular community’s perceptions and attitudes and how these perceptions are shaped concerning tourism development is important for decision-makers. The knowledge and involvement of the community in tourism related matters often determine the success of tourism development. The key element of effective planning for tourism is involving the local community and paying attention to their ideas, needs and aspirations, regarding tourism development in their community. Therefore, the aim of this study was to determine Tokyo Sexwale residents’ perceptions of the socio-cultural impacts of tourism in Jeffrey’s Bay. In order to address this aim, the following research objectives were formulated: To conduct a comprehensive literature review on residents’ perceptions of the socio-cultural impacts of tourism; To ascertain the levels of knowledge of Tokyo Sexwale residents about tourism; and To investigate the Tokyo Sexwale residents’ perceptions of the socio-cultural impacts of tourism in Jeffrey’s Bay. In an attempt to address the objectives of this study, a quantitative research approach was adopted. Using the non-probability sampling method, specifically, convenience sampling, the data was collected by conducting the fieldwork in Tokyo Sexwale community in Jeffrey’s Bay from the beginning of June 2019 until the end of August 2019. As a result, completed questionnaires were collected from a sample size of 400 respondents. The findings revealed that 34.7 percent of the respondents were young and aged between 26-35 years. Twenty-seven (27.0) percent of the respondents have been residing in the community for six to ten (6-10) years. A substantial number of respondents had completed a secondary qualification (75.3 percent). The findings further revealed that the majority of respondents were knowledgeable about the statement “Tourism includes holiday trips, travelling away from home for recreational and business purposes” (91.5 percent). Half of the respondents indicated that they interact with tourists more frequently when they visit their area, purchasing goods and services (50.0 percent). With respect to positive and negative socio-cultural impacts of tourism, the findings revealed that 63.5 percent of respondents indicated that tourism has improved the image of Jeffrey’s Bay, while 49.5 percent of respondents indicated that traditional culture is being commercialised as a result of tourism. This study recommends that the local government and tourism businesses in Jeffrey’s Bay should implement community tourism awareness programmes to educate local residents about the potential positive and negative socio-cultural impacts of tourism. This will ensure that local residents of Tokyo Sexwale community are aware of such impacts and reject tourism developments that will be harmful to their community and support those that will benefit them.
- Format
- xvi, 109 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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NMU School for Economics, Development and Tourism
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Madlwabinga, ZM 211144339 Dissertation April 2020.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |