- Title
- An evaluation of the brand perception of FortHare University amongst Grade 12 learners of the Buffalo City Municipality
- Creator
- Mtetwa, Webster
- Subject
- Branding (Marketing)
- Date Issued
- 2006-11
- Date
- 2006-11
- Type
- Honours theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/24509
- Identifier
- vital:63050
- Description
- The research seeks to determine the overall perception potential students have of the University of Fort Hare. This was done through comparing the university with other nearby universities based on the reputation, image, characteristics of each university and other factors. The research will build brand awareness of the university amongst potential students. It will also publicise and assist the university in initiating strategies meant to inform potential students about the advantages of learning at the University of Fort Hare. The research will also provide reasons as to why students do not intend/intend to register at the University Fort Hare. The reasons behind the students’ perceptions were detected which were attributed to the qualities possessed by the University. Students also reflected that their brand choice was attributed from brand awareness in that, the students were not informed about the qualifications offered by the universities.
- Description
- Thesis (BCom Hons) -- Faculty of Management and Commerce, 2006
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (x, 73 pages)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Management and Commerce
- Language
- English
- Rights
- rights holder
- Rights
- All Rights Reserved
- Rights
- Open Access
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- Downloads: 27
Collections
UFH Department of Business Management
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | WEBSTER MTETWA THESIS.pdf | 595 KB | Adobe Acrobat PDF | View Details Download |