- Title
- The influence of Corporate Social Responsibility (CSR) and Corporate Citizenship (CC) on the business success of wineries in the Cape Winelands
- Creator
- Phillips, Allazei Lynette
- Subject
- corporate social responsibility
- Subject
- Corporate Citizenship
- Date Issued
- 2023-04
- Date
- 2023-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/62333
- Identifier
- vital:72381
- Description
- The wineries of the Cape winelands are increasingly engaging in corporate social responsibility (CSR) and corporate citizenship (CC). Both these practices are widely viewed as having the potential to increase business success of these wineries. There is however a lack of research on the state of these practices in these wineries especially against the background of reports of exploitation of workers on winelands. The aim of this study is therefore to investigate the state of CSR and CC in the Cape winelands wineries and the impact that these practices have on the business success of these wineries. The study is located in the positivistic research tradition. The data was collected using a closed-ended questionnaire which was distributed to 100 employees (managers and general workers) in the wineries. The questionnaire items were anchored on a Likert-style (disagree to agree) answering scale. Pearson correlations and multiple regression coefficients, as well as descriptive statistics were used. Eventually only 42 respondents participated in the study. The empirical findings indicated that CSR (focusing on its economic, environmental, and social impacts) and CC were significantly positively related to the business success of the wineries in the Cape winelands. CC emerged as the strongest determinant of the business success of these wineries. The empirical results also revealed reasonable to high levels of CSR and CC prevalence in these wineries. Although limitations were experienced in the study, useful managerial recommendations emerged from it empirical results. The study therefore indicated some important areas for future research.
- Description
- Thesis (Ma) -- Faculty of Faculty of Business and Economic Sciences, 2023
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (ix, 109 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | PHILLIPS, AL .pdf | 1 MB | Adobe Acrobat PDF | View Details Download |