- Title
- Passengers’ perceived experience and satisfaction with long-distance coach liners in South Africa
- Creator
- Mthi, Yolokazi
- Subject
- Transportation--South Africa
- Subject
- Buses-South Africa
- Date Issued
- 2022-04
- Date
- 2022-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/55679
- Identifier
- vital:53406
- Description
- The transportation industry makes a significant contribution to the economy of the country’s Gross Domestic Product (GDP), national investment and employment, and plays an essential role in people’s daily lives. Within the transportation industry, this study specifically focused on long-distance coach liners. Long-distance coach liners add significant value to South Africa’s economy. However, no research focusing specifically on passengers’ perceived experience and satisfaction with long-distance coach liners in South Africa exists. Thus, the study aims to fill this void by investigating passengers’ perceived experience and satisfaction with long-distance coach liners in South Africa. The five dimensions of an experience, namely aesthetics, entertainment, peace of mind, economic value and efficiency were identified as potential dimensions of measuring passengers’ experience within a long-distance coach liner context to achieve the aim of the study. The study employed convenience and snowballing sampling to identify potential respondents. Primary data was collected utilising an online survey, SurveyMonkey, and 399 useable responses were received. To strengthen the validity of this study, inferential statistics were used to examine exploratory factor analysis to find latent factors. An exploratory factor analysis (EFA) was executed on the 44 items intended to measure the independent and dependent variables. The EFA was executed on the correlation matrix between the items. Five factors were extracted for the independent factors and one factor extracted as a dependent factor. A reliability coefficient (Cronbach’s alpha) was calculated for each factor to estimate the internal consistency of each of the items. The identified factors, with their respective items, were found to be reliable. A one-way analysis of variance (ANOVA) was used to determine whether there were any statistically significant differences between the mean score of selected profile variables (age, occupation, travel purpose and frequency with which respondents had travelled by long-distance coach liner) and the study's identified factors. Multiple regression analysis was used to determine the influence or predictive effect that one or more (independent) variables has concerning the other (dependent) variable. In the current study, multiple regression analysis was utilised to examine the influence of the independent factors on the dependent variable.
- Description
- Thesis (MCom) -- Faculty of Business and Economic Sciences, Marketing Management, 2022
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (236 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Mthi, Y.pdf | 3 MB | Adobe Acrobat PDF | View Details Download |