Knowledge, attitudes and practices regarding social media as a teaching strategy at a public nursing college in Limpopo province
- Authors: Halala, Pfukani Symantha
- Date: 2023-12
- Subjects: Nurse educators , Teaching strategy
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/62849 , vital:73057
- Description: The emergence of social media (SM) in the academic arena has demonstrated the potential for innovation in teaching and learning. Moreover, its appeal is enhanced by its accessibility and affordability. Consequently, the use of SM has increased globally and has influenced interaction and socialisation amongst educators and learners. In addition, SM has affected learning and how educators teach and collaborate with learners when constructing knowledge in higher education settings. However, despite its advantages, nurse educators' use of SM is less than optimal in teaching. Therefore, the study aimed to explore nurse educators' knowledge, attitudes and practices regarding the use of SM as a teaching strategy at a public nursing college in the province of Limpopo, South Africa. The research design employed for this study was quantitative, explorative, descriptive and contextual, and Roger’s diffusion of innovation theory underpinned the study. Stratified, proportionate sampling was used to select the nurse educators who were respondents to the study’s survey via a questionnaire as the data collection instrument. An educator as a specialist in the use of SM, a statistician and the study supervisors reviewed the questionnaire. A pilot study was conducted to check the validity and reliability of the data collection instrument. Data gathered through the survey was statistically analysed to produce descriptive statistics. The researcher adhered to the ethical principles of respect, beneficence, and justice. The research results indicated that the nurse educators in the study were knowledgeable about SM platforms. Moreover, although they had a positive attitude towards incorporating SM as a teaching strategy. Therefore, based on the research results, recommendations were to facilitate the use of SM as a teaching strategy. , Thesis (Ma) -- Faculty of Health Science, 2023
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- Date Issued: 2023-12
Factors influencing the buyer behaviour of Generation X and Y consumers in Johannesburg
- Authors: Maqula, Sive
- Date: 2021-12
- Subjects: Consumer behavior -- South Africa -- Johannesburg
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/54025 , vital:46181
- Description: The purpose of the study described in this treatise was to determine the factors that influence the purchasing behaviour of Generation X and Generation Y sports apparel consumers in Johannesburg. Understanding why customers buy specific products presents an opportunity for companies to design marketing communications strategies that will ensure more customer buying decisions. Studying consumer behaviour is important for sports apparel companies so that they can meet changing customer needs, build customer loyalty and stay in touch with their consumers. Quantitative research methods were used in this study. Primary data were obtained using a closed-ended questionnaire that was completed online. In total, 70 responses were obtained. After collection, the data were analysed using STATISTICA. Based on the proposed research model, perceived product quality and brand image were found to have no positive influence on attitude. Subjective norms and perceived behavioural control were found to have a positive influence on attitude. In addition, attitude was reported to have a positive influence on purchase intention. There were no significant differences in the buying behaviour of Generations X and Y consumers in the present study. Also variables such as gender, race, educational qualifications and income levels had no significant influence on consumer purchase intentions for sports apparel. Therefore, the study recommended that managers and marketers of sports apparel companies use similar marketing strategies for both generational cohorts in order to minimise promotional costs. Managers and marketers can also use experts in the field to run their promotional campaigns. Furthermore, they need to make it easy for their consumers to access sports apparel and provide them with enough information so that their consumption is informed by knowledge. Moreover, managers and marketers need to create favourable consumer attitudes towards their products or brands by using reputable celebrities to endorse them and genuinely engage in charitable initiatives. Sports apparel companies should ensure that they study consumer behaviour on an on-going basis because consumer needs, wants and preferences evolve. , Thesis (MBA) -- Faculty of Business and Economic Sciences, 2021
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- Date Issued: 2021-12