A study of the role of heritage in brand affinity of south African millennials for iconic South African beer brands
- Authors: Kingwill, Kelly
- Date: 2019
- Subjects: Advertising -- Alcoholic beverages , Advertising -- Brewing industry , Consumers' preferences -- South Africa , Brand name products -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/40610 , vital:36198
- Description: Hollis (2007) states that iconic brands address acute contradictions in society by tapping into a collective desire and that they develop a status that transcends functional benefits. According to Holt (2004) iconic brands hold strong appeal because of their reputation, as told by their brand story, their identity-value or resonance with the consumer and their culture or intense relationship that takes the consumer from merely consuming the brand to sharing the branded lifestyle with like-minded consumers. The reason iconic brands have managed to create seamless integration in consumers’ lives is because they have managed to build a foundation of brand resonance (Carruthers, 2012). Iconic brands in the 21st century have achieved brand saliency, which represents the depth and breadth of brand awareness that goes beyond basic recognition and recall. They have developed not only brand loyalty, but brand affinity in the minds of consumers. Recent years have demonstrated a shift in consumer behaviour. Brand loyalty is on the decrease (Scheuer, 2015), as there are increasing considerations for consumers to make in their purchase decision process. Not only are there more factors to consider, but the number of brands competing has grown exponentially. According to Raynor (2007), iconic brands are forced to remain flexible in this turbulent, consumer empowered environment. The myth of adaptability has seen brands fail as they have been unable to match the pace of these environmental changes. This has bought about the need for iconic brands to become more flexible, allowing them to anticipate future scenarios, formulate optimal strategies and operate effectively by knowing when and where to meet their consumer’s functional and emotional needs (Raynor, 2007).
- Full Text:
- Date Issued: 2019
- Authors: Kingwill, Kelly
- Date: 2019
- Subjects: Advertising -- Alcoholic beverages , Advertising -- Brewing industry , Consumers' preferences -- South Africa , Brand name products -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/40610 , vital:36198
- Description: Hollis (2007) states that iconic brands address acute contradictions in society by tapping into a collective desire and that they develop a status that transcends functional benefits. According to Holt (2004) iconic brands hold strong appeal because of their reputation, as told by their brand story, their identity-value or resonance with the consumer and their culture or intense relationship that takes the consumer from merely consuming the brand to sharing the branded lifestyle with like-minded consumers. The reason iconic brands have managed to create seamless integration in consumers’ lives is because they have managed to build a foundation of brand resonance (Carruthers, 2012). Iconic brands in the 21st century have achieved brand saliency, which represents the depth and breadth of brand awareness that goes beyond basic recognition and recall. They have developed not only brand loyalty, but brand affinity in the minds of consumers. Recent years have demonstrated a shift in consumer behaviour. Brand loyalty is on the decrease (Scheuer, 2015), as there are increasing considerations for consumers to make in their purchase decision process. Not only are there more factors to consider, but the number of brands competing has grown exponentially. According to Raynor (2007), iconic brands are forced to remain flexible in this turbulent, consumer empowered environment. The myth of adaptability has seen brands fail as they have been unable to match the pace of these environmental changes. This has bought about the need for iconic brands to become more flexible, allowing them to anticipate future scenarios, formulate optimal strategies and operate effectively by knowing when and where to meet their consumer’s functional and emotional needs (Raynor, 2007).
- Full Text:
- Date Issued: 2019
The development of a larval feeding regimen for dusky kob, Argyrosomus japonicus, with a specific focus on the effect of weaning period on larval development and survival
- Authors: Keet, Thomas
- Date: 2019
- Language: English
- Type: text , Thesis , Masters , MSc
- Identifier: http://hdl.handle.net/10962/96897 , vital:31344
- Description: One of the biggest limiting factors in marine finfish aquaculture is the low survival rate of early-stage larvae. Most mortalities can be ascribed to the poor nutritional value of live feeds, sibling cannibalism, and various stressors that result in swim bladder hyperinflation and/or starvation during the larval stage. Research results vary on the best timing for the introduction of artificial feed for good survival and growth rate in dusky kob larvae. The main objective of this experiment was to improve survival and growth rate. The experiment focused on a new feeding regime that sought to wean larvae onto an artificial diet earlier than the current Argyrosomus japonicus standard (weaning commenced at 16 days after hatch (DAH) versus 20 days after hatch), based on findings and recommendations made by Musson & Kaiser (2014). Three trials were conducted, each with five replicates of the two treatments, namely the new feeding regime and the standard feeding regime in a fully randomised design. Samples from each tank were collected every two days for the duration of the trial. Morphometric measurements (standard length; body depth; eye diameter) obtained from these sample larvae were used to compare growth rates between treatments. The ratio of BD:SL was used to assess larval condition throughout each trial. Tank survival rates were calculated on the last day of each trial.The study indicated that in mean water temperatures ranging from 24.3 – 25.2 °C, dusky kob larvae can be weaned onto an artificial pellet diet from 16 - 21 DAH without any negative effects on growth, condition and survival. Results from the highest mean temperatures of Trial 2 show a better mean condition in the treatment group during the weaning period (p < 0.05). In Trial 3, with its lower mean water temperatures of 23.2 °C, larvae in both treatments showed stunted absolute growth rates of all biometrics when compared to results from the higher mean temperatures of Trials 1 and 2. During the first 6 days of Trial 3 larvae were in relatively poor condition, BD:SL ≤ 0.30. During this same period in Trials 1 and 2, mean BD:SL ≥ 0.31, suggesting that a BD:SL ratio of ≤ 0.30 in non-weaned dusky kob larvae is an indicator of a degree of starvation. A future study on the morphology and histology of the larval gastrointestinal tract, specifically the liver and intestines, and how this early weaning regime affects their ontogeny under differing temperature conditions this needed to investigate the validity of these initial data on dusky kob larvae condition.
- Full Text:
- Date Issued: 2019
- Authors: Keet, Thomas
- Date: 2019
- Language: English
- Type: text , Thesis , Masters , MSc
- Identifier: http://hdl.handle.net/10962/96897 , vital:31344
- Description: One of the biggest limiting factors in marine finfish aquaculture is the low survival rate of early-stage larvae. Most mortalities can be ascribed to the poor nutritional value of live feeds, sibling cannibalism, and various stressors that result in swim bladder hyperinflation and/or starvation during the larval stage. Research results vary on the best timing for the introduction of artificial feed for good survival and growth rate in dusky kob larvae. The main objective of this experiment was to improve survival and growth rate. The experiment focused on a new feeding regime that sought to wean larvae onto an artificial diet earlier than the current Argyrosomus japonicus standard (weaning commenced at 16 days after hatch (DAH) versus 20 days after hatch), based on findings and recommendations made by Musson & Kaiser (2014). Three trials were conducted, each with five replicates of the two treatments, namely the new feeding regime and the standard feeding regime in a fully randomised design. Samples from each tank were collected every two days for the duration of the trial. Morphometric measurements (standard length; body depth; eye diameter) obtained from these sample larvae were used to compare growth rates between treatments. The ratio of BD:SL was used to assess larval condition throughout each trial. Tank survival rates were calculated on the last day of each trial.The study indicated that in mean water temperatures ranging from 24.3 – 25.2 °C, dusky kob larvae can be weaned onto an artificial pellet diet from 16 - 21 DAH without any negative effects on growth, condition and survival. Results from the highest mean temperatures of Trial 2 show a better mean condition in the treatment group during the weaning period (p < 0.05). In Trial 3, with its lower mean water temperatures of 23.2 °C, larvae in both treatments showed stunted absolute growth rates of all biometrics when compared to results from the higher mean temperatures of Trials 1 and 2. During the first 6 days of Trial 3 larvae were in relatively poor condition, BD:SL ≤ 0.30. During this same period in Trials 1 and 2, mean BD:SL ≥ 0.31, suggesting that a BD:SL ratio of ≤ 0.30 in non-weaned dusky kob larvae is an indicator of a degree of starvation. A future study on the morphology and histology of the larval gastrointestinal tract, specifically the liver and intestines, and how this early weaning regime affects their ontogeny under differing temperature conditions this needed to investigate the validity of these initial data on dusky kob larvae condition.
- Full Text:
- Date Issued: 2019
Tuberculosis knowledge, attitudes and health-seeking behaviour among tuberculosis patients in Nelson Mandela Bay Municipality, sub district C, South Africa
- Authors: Onyango, Peggy
- Date: 2019
- Subjects: Tuberculosis
- Language: English
- Type: Thesis , Masters , MPH
- Identifier: http://hdl.handle.net/10353/16780 , vital:40773
- Description: The aim of this study was to examine the knowledge and attitude of Tuberculosis (TB) patients regarding TB disease, causes, treatment adherence and health seeking behaviour in Nelson Mandela Bay, sub district C, South Africa. A cross-sectional study was done in three community health centres in Nelson Mandela Bay Municipality sub district C, South Africa. It involved 327 respondents aged eighteen years and above who were on TB treatment for more than one month who were conveniently selected from the three clinics. 54.1% of the patients were males and 45.9% of the patients were females. A structured questionnaire was used to collect data. Frequency counts and percentages were used to analyse the data. Multivariate logistic regression analysis was used to examine the influence of demographic variables on the knowledge, attitude and health seeking behaviour towards TB. None of the demographic variables was statistically significant to determine the TB patients’ knowledge and attitude of TB disease, causes, treatment and adherence. Only housing was statistically significant (p<0.05) as a variable determining the knowledge of TB causes, treatment and adherence. Compared with the reference group (informal housing scheme), the knowledge of TB patients with formal housing scheme were 0.556 (95% CI: 0.316-0.977) higher to determine the correct knowledge. Spearman correlation was used to determine the statistical significance between knowledge-attitude (K-A), Knowledge-Health seeking behaviour (K-HSB) and attitude-health seeking behaviour (A-HSB). There was statistical significance association among the variables. Results show that TB knowledge was generally good amongst the TB clients. However, there was misconception that TB is caused by cold air, dust and that TB disease can change into HIV. More than half of the respondents felt that TB treatment is difficult, takes a long time, unpleasant and interferes with work /marriage. Health seeking behaviour was fair amongst the participants.
- Full Text:
- Date Issued: 2019
- Authors: Onyango, Peggy
- Date: 2019
- Subjects: Tuberculosis
- Language: English
- Type: Thesis , Masters , MPH
- Identifier: http://hdl.handle.net/10353/16780 , vital:40773
- Description: The aim of this study was to examine the knowledge and attitude of Tuberculosis (TB) patients regarding TB disease, causes, treatment adherence and health seeking behaviour in Nelson Mandela Bay, sub district C, South Africa. A cross-sectional study was done in three community health centres in Nelson Mandela Bay Municipality sub district C, South Africa. It involved 327 respondents aged eighteen years and above who were on TB treatment for more than one month who were conveniently selected from the three clinics. 54.1% of the patients were males and 45.9% of the patients were females. A structured questionnaire was used to collect data. Frequency counts and percentages were used to analyse the data. Multivariate logistic regression analysis was used to examine the influence of demographic variables on the knowledge, attitude and health seeking behaviour towards TB. None of the demographic variables was statistically significant to determine the TB patients’ knowledge and attitude of TB disease, causes, treatment and adherence. Only housing was statistically significant (p<0.05) as a variable determining the knowledge of TB causes, treatment and adherence. Compared with the reference group (informal housing scheme), the knowledge of TB patients with formal housing scheme were 0.556 (95% CI: 0.316-0.977) higher to determine the correct knowledge. Spearman correlation was used to determine the statistical significance between knowledge-attitude (K-A), Knowledge-Health seeking behaviour (K-HSB) and attitude-health seeking behaviour (A-HSB). There was statistical significance association among the variables. Results show that TB knowledge was generally good amongst the TB clients. However, there was misconception that TB is caused by cold air, dust and that TB disease can change into HIV. More than half of the respondents felt that TB treatment is difficult, takes a long time, unpleasant and interferes with work /marriage. Health seeking behaviour was fair amongst the participants.
- Full Text:
- Date Issued: 2019
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