- Title
- A Social Media Method for Eliciting Millennials’ Worldviews on the Coastal and Marine Environment
- Creator
- Okuah, Obrukevwe Anehwe
- Subject
- Millennialism -- Environmental aspects
- Date Issued
- 2020
- Date
- 2020
- Type
- Thesis
- Type
- Masters
- Type
- MCom
- Identifier
- http://hdl.handle.net/10948/48588
- Identifier
- vital:40893
- Description
- A lack of involvement by participants with traditional data collection methods for research has led to insufficient data regarding millennials’ worldviews on the coastal and marine environment. Understanding millennial worldviews could provide insights for policy interventions for sustainable use of the marine and coastal environment. The aim of this research is to design, develop and evaluate an appropriate social media method to elicit millennials’ worldviews on the coastal and marine environment. The methodology used for the research was Design Science Research (DSR), which is a legitimate approach to conducting research in the field of Information Systems. The methods used were a literature review, interviews with social media experts and Social Media Influencers (SMIs), and a focus group discussion with researchers from the field of social sciences. The proposed artefact (the method) can be used to provide guidance to researchers for engaging and eliciting opinions and worldviews of millennials on social media. The method includes a Social Media Influencer Model that illustrates the relationship between SMIs’ characteristics and techniques for engaging the public, and a Social Media Analytics (SMA) Process model that can guide researchers through the steps of eliciting worldviews from the public. Although there are several SMA techniques that can be used, the proposed method uses sentiment analysis as an SMA technique for deriving sentiments from social media data. The method was evaluated by researchers who require a social media method for eliciting millennials worldviews. The findings confirmed some of the techniques identified in literature as well as some additional techniques and processes. It was also evident that using this method could assist researchers for data collection and specifically to obtain worldviews on the marine and coastal environment. The contribution of this study is an artefact that fulfils the need for a social media method for data collection that is more convenient for researchers and millennials and can guide researchers through the steps of eliciting worldviews from the public.
- Format
- Xii, 176 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Science
- Language
- English
- Rights
- Nelson Mandela University
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NMU School of Computer Science, Mathematics, Physics and Statistics
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Okuah, OA 211292575 Dissertation April 2020.pdf | 5 MB | Adobe Acrobat PDF | View Details Download |