An exploration of the practice of public relations in selected schools within Uitenhage area
- Authors: Woods, Sharne
- Date: 2013
- Subjects: Schools--Public relations--South Africa--Uitenhage , Community and school--South Africa--Uitenhage , School management and organization
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8486 , http://hdl.handle.net/10948/d1007954 , Schools--Public relations--South Africa--Uitenhage , Community and school--South Africa--Uitenhage , School management and organization
- Description: This treatise provides an overview of the American style of school public relations and suggests the possibilities for the positive impact such a treatise could have within the South African educational realm. Three models of school PR are proposed in this treatise in view of the fact that there is no one-size-fits-all kind of approach to school public relations. Schools differ in size either physically or financially, and these differences can have an impact on the extent to which public relations would be practised. Thus each model is described according to the practise of a minimum, standard and an advanced school PR plan. These models strive to provide either a starting point for implementing a PR plan; or a checklist for schools who already practise some form of PR. The nature and scope of public relations is explored within three selected South African public schools in Uitenhage to establish the extent to which the Modern Age of School Public Relations has “arrived”. Based on the research findings it can be deduced that most schools practise some form of PR, whether strategically planned or spontaneously, as the need arises. However, although it is apparent that the Modern Age of school public relations is being set in motion, it must be expanded on and progressed to incorporate all the facets of a proactive systematic PR plan. The content of this research paper details a step-by-step approach for South African schools to start a planned public relations programme. Furthermore taking into account current trends it proposes ideas to involve learners, staff and parents in the planning and implementation of strategic public relations in an attempt to achieve the school’s objectives and validate its vision. This treatise aims to provide a foundation for exploring the current practise of public relations within the educational environment and could stimulate further study by investigating and evaluating the PR of all class ranks of South African schools.
- Full Text:
- Date Issued: 2013
- Authors: Woods, Sharne
- Date: 2013
- Subjects: Schools--Public relations--South Africa--Uitenhage , Community and school--South Africa--Uitenhage , School management and organization
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8486 , http://hdl.handle.net/10948/d1007954 , Schools--Public relations--South Africa--Uitenhage , Community and school--South Africa--Uitenhage , School management and organization
- Description: This treatise provides an overview of the American style of school public relations and suggests the possibilities for the positive impact such a treatise could have within the South African educational realm. Three models of school PR are proposed in this treatise in view of the fact that there is no one-size-fits-all kind of approach to school public relations. Schools differ in size either physically or financially, and these differences can have an impact on the extent to which public relations would be practised. Thus each model is described according to the practise of a minimum, standard and an advanced school PR plan. These models strive to provide either a starting point for implementing a PR plan; or a checklist for schools who already practise some form of PR. The nature and scope of public relations is explored within three selected South African public schools in Uitenhage to establish the extent to which the Modern Age of School Public Relations has “arrived”. Based on the research findings it can be deduced that most schools practise some form of PR, whether strategically planned or spontaneously, as the need arises. However, although it is apparent that the Modern Age of school public relations is being set in motion, it must be expanded on and progressed to incorporate all the facets of a proactive systematic PR plan. The content of this research paper details a step-by-step approach for South African schools to start a planned public relations programme. Furthermore taking into account current trends it proposes ideas to involve learners, staff and parents in the planning and implementation of strategic public relations in an attempt to achieve the school’s objectives and validate its vision. This treatise aims to provide a foundation for exploring the current practise of public relations within the educational environment and could stimulate further study by investigating and evaluating the PR of all class ranks of South African schools.
- Full Text:
- Date Issued: 2013
An exploration of the role of a strategic internal communication system in the merging Walter Sisulu University
- Authors: Soha, Sandi
- Date: 2010
- Subjects: Universities and colleges -- Communication systems -- Evaluation , Universities and colleges -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:8485 , http://hdl.handle.net/10948/1458 , Universities and colleges -- Communication systems -- Evaluation , Universities and colleges -- South Africa -- Eastern Cape
- Description: The merger of institutions of higher learning in South Africa has demonstrated to the study an exploration of the role of strategic internal communication system – in the merging of the Walter Sisulu University. The purpose of the study is to determine to what extent employees of the Walter Sisulu University have perceived that the internal communication system of this university has contributed towards an effectively merged organisation. The study was conducted after three historically disadvantaged institutions of higher learning merged to form one comprehensive university. The three merged institutions are: the Border Technikon, the Eastern Cape Technikon and the University of Transkei. It was foreseeable during the process of the merger, that combining three institutions could possibly result in lower staff morale and uncertainty. The study has explored the theoretical framework for understanding the role of strategic internal communication systems in an organisation. The study was approached from a systems' perspective and that of a transformational model. A survey research design was utilised for the purpose of this study – in order to assess the validity and reliability of the data. A qualitative research design was used for the purpose of this study – in order to acquire the desired outcomes of the research. Questionnaires were used and the sample was drawn from a large population of the Walter Sisulu University – from, four campuses – with the aim of allowing one to make inferences about the population as a whole. The questionnaire was structured in four main sections namely: Biographical information, internal-communication systems, tools of internal communication, and line-management communication. The findings of the study aids the understanding behind the view of internal communication systems as having contributed – or not contributed – to a successfully merged university.
- Full Text:
- Date Issued: 2010
- Authors: Soha, Sandi
- Date: 2010
- Subjects: Universities and colleges -- Communication systems -- Evaluation , Universities and colleges -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:8485 , http://hdl.handle.net/10948/1458 , Universities and colleges -- Communication systems -- Evaluation , Universities and colleges -- South Africa -- Eastern Cape
- Description: The merger of institutions of higher learning in South Africa has demonstrated to the study an exploration of the role of strategic internal communication system – in the merging of the Walter Sisulu University. The purpose of the study is to determine to what extent employees of the Walter Sisulu University have perceived that the internal communication system of this university has contributed towards an effectively merged organisation. The study was conducted after three historically disadvantaged institutions of higher learning merged to form one comprehensive university. The three merged institutions are: the Border Technikon, the Eastern Cape Technikon and the University of Transkei. It was foreseeable during the process of the merger, that combining three institutions could possibly result in lower staff morale and uncertainty. The study has explored the theoretical framework for understanding the role of strategic internal communication systems in an organisation. The study was approached from a systems' perspective and that of a transformational model. A survey research design was utilised for the purpose of this study – in order to assess the validity and reliability of the data. A qualitative research design was used for the purpose of this study – in order to acquire the desired outcomes of the research. Questionnaires were used and the sample was drawn from a large population of the Walter Sisulu University – from, four campuses – with the aim of allowing one to make inferences about the population as a whole. The questionnaire was structured in four main sections namely: Biographical information, internal-communication systems, tools of internal communication, and line-management communication. The findings of the study aids the understanding behind the view of internal communication systems as having contributed – or not contributed – to a successfully merged university.
- Full Text:
- Date Issued: 2010
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