The evolution of fashion discourse: examining vogue magazine’s role as fashion authority
- Authors: Wissink, Emma Seline
- Date: 2018
- Subjects: Fashion -- Research , Fashion -- Forecasting Clothing trade -- Forecasting Advertising -- Fashion Fashion writing
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: http://hdl.handle.net/10948/36026 , vital:33883
- Description: The aim of this study was to investigate the evolution of Vogue magazine’s role as a fashion authority. The methodology of Foucauldian discourse analysis motivated the enquiry into the establishment of Vogue’s fashion authority over time. The corpus of Vogue’s September Point of View editorials between the period of 1960 and 2015 was divided into four epochs using the period of editorship held by the four editors (Jessica Daves, Diana Vreeland, Grace Mirabella and Anna Wintour). Features of Vogue’s discourse were identified in literature and applied to the corpus using a concurrent embedded mixed methods approach, employing the quantitative and qualitative methods of content and discourse analysis respectively. The analysis suggested that Vogue maintained fashion authority through changing its discourse to suit changes occurring in the field of fashion and the evolving needs and perspectives of the reader. Changes in the way Vogue presents itself; addresses the reader; attributes material, commercial, or intellectual features to fashion; addresses concepts of time and novelty; and negotiates the relationship between American fashion and European or global fashion were the focus of the analysis. The findings conceptualise Vogue’s voice as evolving through the four roles of reporting, fictionalizing, translating and connecting fashion. The shift in Vogue’s voice suggests that the conceptualization of fashion in the publication shifts towards a more abstract and general conception of fashion and reader. The results suggest that Vogue’s fashion discourse shifts from a focus on the specific material features of fashion and craft and the conception of fashion as news and Vogue as a reporter towards a focus on the more abstract, general intellectual and commercial properties of fashion and the conception of fashion as commerce promoting Vogue’s role as a facilitating platform.
- Full Text:
- Date Issued: 2018
- Authors: Wissink, Emma Seline
- Date: 2018
- Subjects: Fashion -- Research , Fashion -- Forecasting Clothing trade -- Forecasting Advertising -- Fashion Fashion writing
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: http://hdl.handle.net/10948/36026 , vital:33883
- Description: The aim of this study was to investigate the evolution of Vogue magazine’s role as a fashion authority. The methodology of Foucauldian discourse analysis motivated the enquiry into the establishment of Vogue’s fashion authority over time. The corpus of Vogue’s September Point of View editorials between the period of 1960 and 2015 was divided into four epochs using the period of editorship held by the four editors (Jessica Daves, Diana Vreeland, Grace Mirabella and Anna Wintour). Features of Vogue’s discourse were identified in literature and applied to the corpus using a concurrent embedded mixed methods approach, employing the quantitative and qualitative methods of content and discourse analysis respectively. The analysis suggested that Vogue maintained fashion authority through changing its discourse to suit changes occurring in the field of fashion and the evolving needs and perspectives of the reader. Changes in the way Vogue presents itself; addresses the reader; attributes material, commercial, or intellectual features to fashion; addresses concepts of time and novelty; and negotiates the relationship between American fashion and European or global fashion were the focus of the analysis. The findings conceptualise Vogue’s voice as evolving through the four roles of reporting, fictionalizing, translating and connecting fashion. The shift in Vogue’s voice suggests that the conceptualization of fashion in the publication shifts towards a more abstract and general conception of fashion and reader. The results suggest that Vogue’s fashion discourse shifts from a focus on the specific material features of fashion and craft and the conception of fashion as news and Vogue as a reporter towards a focus on the more abstract, general intellectual and commercial properties of fashion and the conception of fashion as commerce promoting Vogue’s role as a facilitating platform.
- Full Text:
- Date Issued: 2018
Critical success factors affecting an entrepreneurial culture within black African communities in South Africa
- Mwelase, Mfanufikile Khethabahle
- Authors: Mwelase, Mfanufikile Khethabahle
- Date: 2016
- Subjects: Entrepreneurship -- South Africa New business enterprises -- South Africa Small business -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/11659 , vital:26948
- Description: South Africa is faced with many mutually reinforcing societal challenges which include, amongst others, a high rate of unemployment, poverty and inequality. The community that is mostly affected by these challenges is the black African community. In order to deal with the challenge of poverty and inequality which causes other societal problems, entrepreneurship and enterprise development becomes the answer. This view is supported by the body of knowledge available on the subject of entrepreneurship and enterprise development. This paper undertakes to understand critical success factors affecting entrepreneurial culture within black African communities in South Africa. In addition, this paper undertakes to investigate the perceived influence of education and training, access to funding, government policies (i.e. regulatory environment), government programmes, commercial and financial infrastructure, physical infrastructure, crime, corruption and social and cultural norms on the success of entrepreneurial culture development within black African communities. Propositions are made and tested through conducting in-depth interviews with individuals involved with the dynamics presented by this subject on a day to day basis. Evidence collected is interpreted into knowledge and finally recommendations are made.
- Full Text:
- Date Issued: 2016
- Authors: Mwelase, Mfanufikile Khethabahle
- Date: 2016
- Subjects: Entrepreneurship -- South Africa New business enterprises -- South Africa Small business -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/11659 , vital:26948
- Description: South Africa is faced with many mutually reinforcing societal challenges which include, amongst others, a high rate of unemployment, poverty and inequality. The community that is mostly affected by these challenges is the black African community. In order to deal with the challenge of poverty and inequality which causes other societal problems, entrepreneurship and enterprise development becomes the answer. This view is supported by the body of knowledge available on the subject of entrepreneurship and enterprise development. This paper undertakes to understand critical success factors affecting entrepreneurial culture within black African communities in South Africa. In addition, this paper undertakes to investigate the perceived influence of education and training, access to funding, government policies (i.e. regulatory environment), government programmes, commercial and financial infrastructure, physical infrastructure, crime, corruption and social and cultural norms on the success of entrepreneurial culture development within black African communities. Propositions are made and tested through conducting in-depth interviews with individuals involved with the dynamics presented by this subject on a day to day basis. Evidence collected is interpreted into knowledge and finally recommendations are made.
- Full Text:
- Date Issued: 2016
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