Fiction en tant qu histoire: une etude de l evolution des roles de la femme dans le vingtieme siecle dans le roman La Poussiere des Corons par Marie-Paul Armand
- Authors: De Wet, Michelle
- Date: 2011
- Subjects: Historical fiction , Women -- Social conditions -- 20th century , Women and war
- Language: French
- Type: Thesis , Masters , MA
- Identifier: vital:8452 , http://hdl.handle.net/10948/d1008392 , Historical fiction , Women -- Social conditions -- 20th century , Women and war
- Description: Georges Duby and Michelle Perrot’s work, Histoire des femmes en Occident, Antoine Prost and Gérard Vincent’s work A History of Private Life as well as Chantal Antier’s work Les Femmes dans la Grande Guerre and Carol Mann’s work Femmes dans la Guerre, show that women have been largely ignored in the annals written about the twentieth century. This period was one marked by two World Wars, which had an enormous impact on women, especially in terms of their roles in society. These events resulted in women moving from the home to the world of work. These writers acknowledge that women in the twentieth century were mostly excluded from history. In contrast to others who have written about this time, these writers consider women and their roles in society and how these roles have changed as a consequence of the historical events of the time. Marie-Paul Armand was a popular writer of French fiction. At first glance her novels seem to be enjoyable historical, romantic fiction for readers who enjoy sentimental love stories. However on closer examination one can see that she rigorously researched the period in which her novels are set. These novels reconstitute the reality of women’s lives during the twentieth century. In her first award-winning novel La poussière des corons, Armand depicted the life of her main character, Madeleine, through the various stages of a woman’s life from her birth at the turn of the century, early childhood, adolescence during the First World War until old age in the 1960s. This novel mirrors the life of a woman in working class French mining society from the beginning of the twentieth century until the fifties and sixties when Western women underwent an unprecedented metamorphosis of their role. These novels would appeal to a wider readership than works by Historians with the same subject matter.
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- Date Issued: 2011
The influence of endorsed professional surfers on consumer attitude towards surf brands
- Authors: Greybe, Frikkie
- Date: 2011
- Subjects: Brand name products , Branding (Marketing) , Surfers
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8671 , http://hdl.handle.net/10948/d1008470 , Brand name products , Branding (Marketing) , Surfers
- Description: Sport, with the help of the media, plays a huge role in today’s society. Sport fans are following their favourite athlete and teams religiously as they compete locally and internationally. Over a century ago, the first professional athlete was endorsed. Since then companies are investing millions of dollars in athlete endorsement to promote brand awareness under consumers. The surfing industry is no different. With the Association of Professional Surfers (ASP) world tour, the big surf companies are jumping at the opportunity to sponsor pro surfers to market their products. Previous studies have shown athletes can evoke both positive and negative attitudes towards their endorsing brand thus effecting company’s sales. The aim of this study was to research the influence these endorsed pro surfers have on consumer behaviour towards their brand in a local market. A qualitative study was done on local surfers in Port Elizabeth, South Africa. Results showed that favourite surfers evoke a positive attitude towards their sponsoring brand. However this influence does not seem to be as significant as in other sports. Surf companies within the industry should be aware of the big influence age has on the consumers behaviour and that different age groups follow different surfers. Companies should choose to sponsor professional surfers that fit the image of the company and the products, not necessarily the professional surfer who performs the best. Using professional surfers in advertising of products does create better brand awareness, but endorsed professional surfers are not likely to change consumer’s perceptions of the endorsing brand’s products.
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- Date Issued: 2011