- Title
- The design of a 21st century headquarters for the Transnet National Ports Authority in the port of East London
- Creator
- Ramjee, Neche'
- Subject
- Harbors -- South Africa -- East London -- Design and construction Marine terminals -- Design and construction National Ports Authority of South Africa
- Date Issued
- 2018
- Date
- 2018
- Type
- Thesis
- Type
- Masters
- Type
- MArch
- Identifier
- http://hdl.handle.net/10948/23801
- Identifier
- vital:30621
- Description
- Ports form part of an international global network that facilitates trade and economic growth. This thesis is born out of interest in communicating economic prosperity and corporate identity in a modern South African society through the design of a headquarters for the state owned company (parastatal), Transnet National Ports Authority. This paper unpacks and the reviews the strategies, methods and tools when interpreting corporate identity into corporate architecture as well as the issues and challenges when establishing a corporate identity for a parastatal company in connection with the potential role and impact that ports have on urban development in the 21st Century. Qualitative research has been conducted to investigate and understand what corporate identity is in order to establish the key symbolic components which signify a brand, within its national context, to its users, clients and the public. Furthermore theory relating to place is used in order to establish the relationship between man and nature has also been investigated in order to appropriate principles of wellness and sustainability within a corporate environment which are site specific. This provides a platform for an architectural intervention which responds to the ecological and urban issues of the site, as harbours have a dominant land use in a city they have significant implications for the physical and environmental features thereof. The findings will lead to an appropriate brief which will arrive at a design response which is an authentic architectural expression of the company’s corporate identity. An office building typology will be investigated and implemented onto the site to successfully communicate the brand and contextual identity. Urban strategies which seek to marry the rigid industrial processes with its active public interface will be investigated in order to contribute to promote trade on the East London waterfront.
- Format
- 159 pages :illustrations (chiefly color), maps, plans
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Arts
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | The design of a 21st century headquarters for the Transnet National Ports Authority in the port of East London | 15 MB | Adobe Acrobat PDF | View Details Download |