An analysis of TalkBack, an interactive HIV and AIDS education programme on Botswana Television
- Authors: Tau, Nontobeko Sylvia
- Date: 2015
- Subjects: Visual communication -- Botswana , Television in health education -- Botswana , HIV infections -- Botswana -- Prevention
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/5043 , vital:20794
- Description: The Republic of Botswana (2011a) recognises behaviour change as the only long term solution to the HIV and AIDS epidemic that has become a leading health and development challenge for the country. The study aimed to examine how Talk Back, an interactive HIV and AIDS educational programme on Botswana television, capacitates the school community to deal with challenges brought about by the HIV and AIDS epidemic. The study was based on recordings of 2014 Term One theme— ‘Paediatric care and support: challenges and implications in the teaching and learning environment. The study conducted a content analysis of Talk Back to determine behaviour change communication categories employed in producing the programme. All aspects of the Talk Back programme were also analysed to establish communication strategies employed in the presentation of content. Talk Back employed communication approaches such as panel discussions of matters related to HIV and AIDS by various specialists, video clips to present content, and viewers phoning in to interact with the panellists. A number of the callers identified challenges; the most common identified challenge was that parents tended not to disclose their children’s HIV status to the children due to the negative social stigma attached to HIV and AIDS. Although Talk Back provides a forum for interactive behaviour change communication, some listeners questioned the use of technical language.
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- Date Issued: 2015
A phenominological study of young adults' experiences of facebook
- Authors: Prince, Inge
- Date: 2014
- Subjects: Teenagers -- Social networks , Online social networks , Internet -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9979 , http://hdl.handle.net/10948/d1021116
- Description: Social networking sites are a recent phenomenon and have experienced tremendous growth in popularity especially among young people. Social networking sites are changing the way individuals communicate with each other and the world. Social networking sites (SNS) provide users with a unique computer-mediated environment where individuals are able to disclose their thoughts, feelings, and experiences within their own social network. The present study aims to explore the experiences of young adults regarding Facebook. A transcendental phenomenological approach was used to elicit the essence of the experiences of the participants. Theoretical sampling ensured relevant participants were selected through haphazard sampling procedures. Data was collected through the use of biographical questionnaires and individual, semi-structured interviews. The data was processed according to the four phenomenological principles epoche, phenomenological reduction, imaginative variation and synthesis using Tesch’s eight steps. Lincoln and Guba’s model was used to assess the trustworthiness of the data obtained. The participants described their experiences of Facebook by highlighting how they use Facebook as a communication tool which assists them in their relationship maintenance with others. Participants use self-presentation on Facebook to manage how they are perceived. The participants experience Facebook as having many privacy risks. They indicated that Facebook has addictive qualities and facilitates cyber stalking behaviour.
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- Date Issued: 2014
An analysis of the roles of public relations practitioners in Kampala, Uganda
- Authors: Nabukeera, Yudaya
- Date: 2006
- Subjects: Public relations personnel -- Kampala -- Uganda , Public relations -- Kampala -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8400 , http://hdl.handle.net/10948/838 , Public relations personnel -- Kampala -- Uganda , Public relations -- Kampala -- Uganda
- Description: There is lack of a strategic body of literature and books of the practice of public relations (PR) in Uganda. This prohibits the public relations practitioners to participate in African and disadvantages the PR practitioners in terms of participating in African and global debates about their discipline. The lack of knowledge in PR has an impact on the way practitioners carry out their duties in an organisation and it also has an impact on the way top management views practitioners. This treatise focuses on PR practitioners in Kampala, Uganda. The research focused on global literature on what roles practitioners carried out in the rest of the world, and this was then compared with the roles of Ugandan practitioners The research discusses current literature in the field of roles research and empirically analyses the role of technician, manager and strategist in Uganda. The data was collected by means of a self-administered questionnaire mainly through email and door-to-door distribution of questionnaires and lastly through telephone interviews. The research was conducted in the Kampala District. The majority of the practitioners in Uganda currently do not fulfill the roles of technician, manager and strategic role.
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- Date Issued: 2006