An investigation of the expectations held by retail tenants with regards to the internal marketing function performed by their shopping centre landlord
- Authors: Bosman, Jiminy-Ann Ashurde
- Date: 2014
- Subjects: Shopping centers , Retail trade , Stores, Retail , Consumer satisfaction
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/3725 , vital:20458
- Description: While much has been written about retail stores and the retail environment, franchises and organisational marketing, not much can be found on “host” organisations such as shopping centres and their role within the marketing mix. A unique disparity exists within shopping centres in that not only are they an organisation with their own brand identity and culture, but they also play host to numerous retailers and franchises with very clear brands and messages of their own. The question that is often posed to the landlord is therefore whose message or what message is the correct one to market to the common consumer-base targeted by both the shopping centre (landlord) and the tenant (retailers). When considering this, it is important to understand that a symbiotic relationship exists between landlord and tenant within shopping centres in that if a tenant is successful this will result in greater rentals for the landlord and if the landlord’s property is successful, i.e. popular, this will result in greater revenue for the tenant. Both parties therefore actively engage in marketing of their businesses and whilst the message is often noticeably different, what is unique is that this is often to the same consumer-base. Tenants in many shopping centres contribute towards centre marketing expenses as part of their lease agreements and as a result have certain expectations in terms of what message is being marketed. Shopping centres varying in size and tenant numbers make the landlords marketing role that much more complex and often generic messaging is employed to umbrella the wide offering available. This study aims at investigating the expectations held by retail tenants of their shopping centre landlords through the internal communications function. Corporate communication theory as well as public relations theory was used as a grounding.
- Full Text:
- Date Issued: 2014
- Authors: Bosman, Jiminy-Ann Ashurde
- Date: 2014
- Subjects: Shopping centers , Retail trade , Stores, Retail , Consumer satisfaction
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/3725 , vital:20458
- Description: While much has been written about retail stores and the retail environment, franchises and organisational marketing, not much can be found on “host” organisations such as shopping centres and their role within the marketing mix. A unique disparity exists within shopping centres in that not only are they an organisation with their own brand identity and culture, but they also play host to numerous retailers and franchises with very clear brands and messages of their own. The question that is often posed to the landlord is therefore whose message or what message is the correct one to market to the common consumer-base targeted by both the shopping centre (landlord) and the tenant (retailers). When considering this, it is important to understand that a symbiotic relationship exists between landlord and tenant within shopping centres in that if a tenant is successful this will result in greater rentals for the landlord and if the landlord’s property is successful, i.e. popular, this will result in greater revenue for the tenant. Both parties therefore actively engage in marketing of their businesses and whilst the message is often noticeably different, what is unique is that this is often to the same consumer-base. Tenants in many shopping centres contribute towards centre marketing expenses as part of their lease agreements and as a result have certain expectations in terms of what message is being marketed. Shopping centres varying in size and tenant numbers make the landlords marketing role that much more complex and often generic messaging is employed to umbrella the wide offering available. This study aims at investigating the expectations held by retail tenants of their shopping centre landlords through the internal communications function. Corporate communication theory as well as public relations theory was used as a grounding.
- Full Text:
- Date Issued: 2014
Phenotypic plasticity of metabolic rate in an afrotropical bird species (Euplectes orix) across a temperature gradient
- Van de Ven, Tanja Maria Francisca Nicole
- Authors: Van de Ven, Tanja Maria Francisca Nicole
- Date: 2012
- Subjects: Phenotypic plasticity , Evolutionary genetics
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: vital:10718 , http://hdl.handle.net/10948/d1012659 , Phenotypic plasticity , Evolutionary genetics
- Description: Avian species are known to have the capacity to respond to environmental changes through physiological adjustments. The process whereby organisms adjust their phenotype without genetic change is termed phenotypic plasticity and it is mostly observed to be a phenotypic improvement to ecological challenges. Metabolic rate (MR), which is the rate of energy expenditure in a species, is a highly flexible physiological parameter which results in a great diversity of avian standardised metabolic rates. Like birds from high latitudes, Afrotropical bird species are expected to have the capacity to adjust their energy expenditure to match the availability of resources. Previous studies on the flexibility of physiological parameters in birds have focused on the magnitude of change of physiological adjustments and the cues inducing these changes. Comparative research has furthermore investigated metabolic rates across aridity, altitude, latitude and temperature gradients. Recently, a clear dichotomy has become evident with elevated metabolic rates observed in high latitude birds in winter and a down-regulation of metabolic rates observed in birds exposed to low latitude mild winters. In this study, the shape of the reaction norm, the magnitude, the reversibility, the direction and the rate of change of two physiological parameters, basal metabolic rate (BMR) and summit metabolic rate (Msum), were investigated in a coastal and an inland population of Southern Red Bishops (Euplectes orix) through seasonal acclimatisation and laboratory acclimation. Summer and winter basal metabolic rates as well as body mass, were highly flexible traits in free-ranging coastal and inland Red Bishops. Birds acclimatised to a mild coastal climate in winter exhibited reduced basal and summit metabolic rates, whereas birds originating from a more variable inland climate increased basal metabolic rate in winter, but did not show increases of Msum in winter. Red Bishops responded to short term thermal acclimation under laboratory conditions by gradually changing body mass. Acclimation periods of 21 days revealed a negative relationship between body mass and acclimation air temperature. Peak responses of basal metabolic rate to ambient temperature change were observed in both coastal and inland birds between two and eight days after the change in acclimation air temperature. The influences of seasonal acclimatisation on energy expenditure differed between coastal and inland birds, however, during laboratory acclimation individuals from the two populations showed no difference in response. Within the individuals of the coastal and inland Southern Red Bishops, phenotypic flexibility is observed in body mass, basal metabolic rate and summit metabolic rate as a response to environmental changes. This flexibility is thought to increase thermoregulatory capacities of the Southern Red Bishop in different habitats and climates.
- Full Text:
- Date Issued: 2012
- Authors: Van de Ven, Tanja Maria Francisca Nicole
- Date: 2012
- Subjects: Phenotypic plasticity , Evolutionary genetics
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: vital:10718 , http://hdl.handle.net/10948/d1012659 , Phenotypic plasticity , Evolutionary genetics
- Description: Avian species are known to have the capacity to respond to environmental changes through physiological adjustments. The process whereby organisms adjust their phenotype without genetic change is termed phenotypic plasticity and it is mostly observed to be a phenotypic improvement to ecological challenges. Metabolic rate (MR), which is the rate of energy expenditure in a species, is a highly flexible physiological parameter which results in a great diversity of avian standardised metabolic rates. Like birds from high latitudes, Afrotropical bird species are expected to have the capacity to adjust their energy expenditure to match the availability of resources. Previous studies on the flexibility of physiological parameters in birds have focused on the magnitude of change of physiological adjustments and the cues inducing these changes. Comparative research has furthermore investigated metabolic rates across aridity, altitude, latitude and temperature gradients. Recently, a clear dichotomy has become evident with elevated metabolic rates observed in high latitude birds in winter and a down-regulation of metabolic rates observed in birds exposed to low latitude mild winters. In this study, the shape of the reaction norm, the magnitude, the reversibility, the direction and the rate of change of two physiological parameters, basal metabolic rate (BMR) and summit metabolic rate (Msum), were investigated in a coastal and an inland population of Southern Red Bishops (Euplectes orix) through seasonal acclimatisation and laboratory acclimation. Summer and winter basal metabolic rates as well as body mass, were highly flexible traits in free-ranging coastal and inland Red Bishops. Birds acclimatised to a mild coastal climate in winter exhibited reduced basal and summit metabolic rates, whereas birds originating from a more variable inland climate increased basal metabolic rate in winter, but did not show increases of Msum in winter. Red Bishops responded to short term thermal acclimation under laboratory conditions by gradually changing body mass. Acclimation periods of 21 days revealed a negative relationship between body mass and acclimation air temperature. Peak responses of basal metabolic rate to ambient temperature change were observed in both coastal and inland birds between two and eight days after the change in acclimation air temperature. The influences of seasonal acclimatisation on energy expenditure differed between coastal and inland birds, however, during laboratory acclimation individuals from the two populations showed no difference in response. Within the individuals of the coastal and inland Southern Red Bishops, phenotypic flexibility is observed in body mass, basal metabolic rate and summit metabolic rate as a response to environmental changes. This flexibility is thought to increase thermoregulatory capacities of the Southern Red Bishop in different habitats and climates.
- Full Text:
- Date Issued: 2012
An evaluation into the implemation of the arts and culture learning area in Bizana schools of the Eastern Cape Province
- Authors: Mbeshu, Nonceba Cynthia
- Date: 2010
- Subjects: Arts -- Study and teaching -- South Africa , Culture -- Study and teaching -- South Africa , Teachers -- Training of -- South Africa -- Eastern Cape , Curriculum evaluation -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MMus
- Identifier: vital:8508 , http://hdl.handle.net/10948/1189 , Arts -- Study and teaching -- South Africa , Culture -- Study and teaching -- South Africa , Teachers -- Training of -- South Africa -- Eastern Cape , Curriculum evaluation -- South Africa -- Eastern Cape
- Description: “Arts in education are arts that play a radical different role in the open classroom than traditional school. Arts are the real business of reading, writing, math or science” Siberman cited in Mark, (1995:160). This view by Siberman sharply contrasts with my observations in my school. During CASS moderation sessions, teachers bring learner portfolios with no learning activities, others prefer to teach learning areas they are qualified for rather than teaching Arts and Culture because they have no background knowledge in Arts and Culture. The question I wrestled with was: what could be the challenges faced by the Arts and Culture teachers given the fact that training has been conducted since the inclusion of the learning area in the curriculum from 1999 to date? In an implementation evaluation study that I conducted among four schools in the Bizana Area of the Eastern Cape Province, I found out through participant observation, questionnaires and interviews from four sampled senior phase teachers, that some of the participants have stopped teaching Arts and Culture in their schools because ‘they do not know what to teach’. Through the use of a thematic content analysis approach, I found out that many teachers complain about their lack of background knowledge of the art forms and that there is limited time provided in the timetable to teach this learning area. Seemingly, there are still challenges in the implementation of the learning area in this district. The results indicate a serious need for formal training of the Arts and Culture teachers with proper qualifications in more than one art form.
- Full Text:
- Date Issued: 2010
- Authors: Mbeshu, Nonceba Cynthia
- Date: 2010
- Subjects: Arts -- Study and teaching -- South Africa , Culture -- Study and teaching -- South Africa , Teachers -- Training of -- South Africa -- Eastern Cape , Curriculum evaluation -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MMus
- Identifier: vital:8508 , http://hdl.handle.net/10948/1189 , Arts -- Study and teaching -- South Africa , Culture -- Study and teaching -- South Africa , Teachers -- Training of -- South Africa -- Eastern Cape , Curriculum evaluation -- South Africa -- Eastern Cape
- Description: “Arts in education are arts that play a radical different role in the open classroom than traditional school. Arts are the real business of reading, writing, math or science” Siberman cited in Mark, (1995:160). This view by Siberman sharply contrasts with my observations in my school. During CASS moderation sessions, teachers bring learner portfolios with no learning activities, others prefer to teach learning areas they are qualified for rather than teaching Arts and Culture because they have no background knowledge in Arts and Culture. The question I wrestled with was: what could be the challenges faced by the Arts and Culture teachers given the fact that training has been conducted since the inclusion of the learning area in the curriculum from 1999 to date? In an implementation evaluation study that I conducted among four schools in the Bizana Area of the Eastern Cape Province, I found out through participant observation, questionnaires and interviews from four sampled senior phase teachers, that some of the participants have stopped teaching Arts and Culture in their schools because ‘they do not know what to teach’. Through the use of a thematic content analysis approach, I found out that many teachers complain about their lack of background knowledge of the art forms and that there is limited time provided in the timetable to teach this learning area. Seemingly, there are still challenges in the implementation of the learning area in this district. The results indicate a serious need for formal training of the Arts and Culture teachers with proper qualifications in more than one art form.
- Full Text:
- Date Issued: 2010
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