The relationship between psychological capital and flourishing in the workplace
- Authors: De Reuck, Jani
- Date: 2019
- Subjects: Psychology, Industrial , Personnel management Human capital -- Psychological aspects
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: http://hdl.handle.net/10948/39491 , vital:35272
- Description: Sales employees are often the most important channel a company uses to execute their strategies and generate income. Psychological capital emerged from the field of positive organisational scholarship, which believes that individuals and organisations will benefit from unlocking hidden potentials of employees by focusing on their strengths and positive qualities, leading to overall subjective well-being, referred to as flourishing. The purpose of this study was to investigate the relationship between Psychological Capital and the Flourishing of retail sales employees. The current research study employed a descriptive, exploratory, quantitative and cross-sectional research design. Results were gathered through formal measurements using, The Psychological capital Questionnaire and the PERMA-Profiler and were analysed through the use of statistical measures. The Psychological Capital questionnaires were used to measure the construct of Psychological Capital (hope, resilience, optimism and self-efficacy). The PERMA-Profiler were utilised to measure the level of flourishing of the sample. Participants was selected by means of non-probability convenience sampling, while a sample of 350 retail sales employees employed at the three leading retail centres in Port Elizabeth, Eastern Cape, completed the questionnaires. Quantitative data obtained from the survey questionnaires, were analysed through the use of descriptive and inferential statistics. The Pearson product-moment correlation was used to determine the strength of the relationships between the variables and the level of significance was set at a 95% confidence interval level (p ≤ 0,05). Owing to the data being non-normal, the Kruskal Wallis test was used to compare the distribution of different populations and nonparametric post hoc, Mann-Whitney U test. Based on the findings, there was a significant relationship found between psychological capital and flourishing amongst the sample employees in the retail industry. It is therefore possible that those relationships may hold true for future studies, in different industries as well as different occupations. Further exploration of these constructs is required in the South African context to see if the result in the present study can be supported or not.
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- Date Issued: 2019
Business events for the citizens of the Nelson Mandela Metropolitan Bay
- Authors: Hastie, Dean
- Date: 2015
- Subjects: Place marketing -- South Africa -- Port Elizabeth. , Sightseeing business -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/7554 , vital:21810
- Description: The effective application of destination marketing strategies leads to increased business activity within a city. This in turn leads to higher attainment levels of social and economic development. It can therefore be said that destination marketing strategies are an essential factor in the growth and functioning of a city. The objective of destination marketing is the city’s image or identity which in turn is the starting point for developing the city’s brand. Cities require an identity. It is crucial that a city has a unique identity with which visitors, tourists and residents can relate to. Examples of these unique city identities are Los Angeles which is known as the City of Angels and Florence which is known as the City of Lilies. The image of a place influences people’s perceptions and choices when visiting, living and conducting business in a specific city. The city’s image and brand serves as a conduit for city residents to identify with their city. The essence of the brand must be discovered, identified, brought to the surface and not imagined, created or added from the outside through an artificial process. Cities that make use of effective destination marketing strategies have endured a considerable increase in business and leisure activities. Notably, business events are important attractions and drivers for activity in many destinations. Multiple parties designing a brand strategy for a city should thoroughly assess the resources and assets a city possesses. A city branding strategy can enable a city to leverage its ‘tangible and non-tangible assets‟. In order for business tourism to develop in South Africa, it is essential that players within the sector have a thorough understanding of international dynamics in order to capitalise on the opportunities that are provided in South Africa. Nelson Mandela Bay in South Africa is a city with vast potential. The city is ideal as a tourist destination as it is situated along the Sunshine coast of South Africa. It could be said of the city that it is on the threshold of rising eminence in the coming decades. This treatise investigates the approach and success factors for a successful rebranding of Nelson Mandela Bay through business events as part of a destination marketing strategy. The treatise will ascertain which business events residents of the Nelson Mandela Bay would require and support. A survey was conducted among citizens of Nelson Mandela Bay using a questionnaire from which 952 responses were received. The questionnaire measured the respondents’ attitudes to which types of business events they would require and support their feelings on the brand identity of the city as well as the communication medium they would like to receive communication through. The findings of this study indicate that residents of Nelson Mandela Bay are open to the use of business events as the main driver in terms of business event attendance and support. Furthermore, the residents have made it clear they will support exhibitions, conventions and tradeshows. Facebook and local radio are identified as being the preferred communication method for hearing about events.
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- Date Issued: 2015
Improving the performance management system in a selected firm
- Authors: Sonti, Phindile Clinton
- Date: 2015
- Subjects: Performance -- Management , Employees -- Rating of
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8928 , http://hdl.handle.net/10948/d1021172
- Description: The performance management system has become a vital process of retaining skilled employees, helping to improve communication between the employees and management, providing feedback to employees and clear understanding of job expectation. A performance management system assists the firm to identify the ways to improve individual and firm performance and provides the opportunity for discussion about individual career direction and growth within the firm. It provides the opportunity to set employee targets linked to the departmental targets. The performance management system is the catalyst for firms to become globally competitive and be able to meet targets. Over the years the firm has introduced a performance management system to help employees to achieve their targets, which will result in the company meeting its own objectives. The study focused on the factors that affect the performance management system. The objective of the research was to improve the performance management system of the firm. The study was conducted to assess the effect of the following independent variables on the improvement of the performance management system: leadership style, training, organisational culture, reward system and organisational communication. The sample consisted of only the employees of the firm selected for the study. One hundred and fifty (150) questionnaires were distributed, but only seventy-six (76) respondents (response rate = 50.7 percent) participated in the final study. The empirical results revealed that the three independent variables play a very important role in improving a performance management system. These three variables are organisational culture, training, and reward system. Implementing the recommendations that came from these results will go a long way to making sure that the firm will improve its performance management system.
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- Date Issued: 2015
The impact of monetary policy on economic growth in Uganda
- Authors: Tumwebaze, Vivian Jane
- Date: 2015
- Subjects: Monetary policy -- Uganda , Economic development -- Uganda
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: http://hdl.handle.net/10948/5836 , vital:21004
- Description: This study sought to empirically investigate the impact of monetary policy on the economic growth in Uganda during the period 1985-2013. The variables analysed were real gross domestic product, real interest rates, real effective exchange rates and inflation. The empirical analysis used a Vector Autoregressive (VAR) model as well as other techniques in order to obtain meaningful results. Using the Johansen technique, the empirical findings revealed that all the variables share a long run relationship. Further, real interest rates, real effective exchange rates and inflation have a negative effect on economic growth in the long run. The results further revealed that in a ten-year period, the variations in real GDP can be explained by its own innovations followed by real interest rates but real effective exchange rates and inflation however have minimal effects on real GDP. The findings of the impulse response test reiterated the VECM results showing that real interest rates and real effective exchange rate have a negative impact on economic growth in the first three years and the effect dies out after the fifth year. On the other hand, inflation rate has a marginal positive effect on economic growth in the first three years after which the effect becomes negative and wanes off after the sixth year. Uganda uses an Inflation Targeting Lite monetary framework that is based mainly on the use of interest rates to curb inflation. However, this study revealed that the use of interest rates as a policy tool to combat inflation results in a negative bearing on growth. It is on these grounds that this dissertation recommends a gradual policy shift from exclusive use of inflation targeting. Policy makers should thus consider using exchange rate targeting. Mishkin (2013) states that having a credible exchange rate target helps a country to anchor inflation to the expectations of the inflation rate in the economy because it ties the inflation rate of internationally traded goods to those of the country. This would be beneficial to Uganda which is a land locked country that relies heavily on imported products especially petroleum products and fuel whose prices fluctuate from time to time. In addition, exchange rate targeting is effective in reducing inflation quickly especially in emerging economies like Uganda. However, policy makers should be mindful that using exchange rate targeting can make a country prone to speculative attacks on their currencies which could devalue a country’s currency thus leading to a decline in economic growth. It is prudent therefore to apply these policies with a degree of caution.
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- Date Issued: 2015
The relationship between organisational commitment, work engagement and turnover intentions
- Authors: Robinson, Nicole Dianne
- Date: 2015
- Subjects: Social responsibility of business , Organizational commitment , Labor turnover
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/6582 , vital:21119
- Description: “The question of employee turnover has come to gain greater attention especially in the 21st century where organisations all over the world, in various industries, have faced this problem at some stages of their evolution” (Zahra et al, 2013:78). Turnover intentions have further become a vital study for organisations and researchers as research has found that once an employee has actually implemented the behaviour to quit, it is highly unlikely that an employer will be able to “gain access to them to understand their prior situation” (Darroux, Johnathan & Thibeli, 2013:78). Several studies have been devoted to examine the impact of various factors such as organisational commitment, work engagement, age, gender and tenure on turnover intentions in an attempt to assist organisations in alleviating the challenges associated with turnover (Darroux, Johnathan & Thibeli, 2013). The results of these studies have continually shown that both work engagement and organisational commitment have a significant effect on turnover intentions (Yin & Yang, 2002; Meyer, Stanley, Herscovitch & Topolnytsky, 2002 and Tett & Meyer, 1993).
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- Date Issued: 2015
Integer optimisation for the selection of a fantasy league cricket team
- Authors: Brettenny, Warren James
- Date: 2010
- Subjects: Sports -- Research -- Methodology , Teamwork (Sports) , Cricket players
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: vital:10565 , http://hdl.handle.net/10948/1230 , Sports -- Research -- Methodology , Teamwork (Sports) , Cricket players
- Description: Sports fans often scrutinise the team selection strategies employed by their favourite team's coach or selection panel. Many of these fans believe that they can perform the selection process far better than those tasked with the responsibility. Fantasy leagues, provide a platform for fans to test their hand at this selection procedure. Twenty20 cricket is a new and exciting form of cricket and has become very popular in recent years. This research focuses on bringing these concepts together by proposing a binary integer program to determine a team selection strategy for fantasy league cricket. This is done in a Twenty20 setting. The approach used in this study focuses on evaluating the effectiveness of previously developed performance measures in a fantasy league setting. Adjustments to these measures are made and new measures are proposed. These measures are then used to select a fantasy league team using a prospective approach. This is done to provide fantasy league participants with a mathematical procedure for fantasy league team selection.
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- Date Issued: 2010
An investigation into relationship-marketing strategies used by Morkels to retain customers
- Authors: Giddy, Peter Allan Spence
- Date: 2003
- Subjects: Relationship marketing -- South Africa , Morkels (Firm, South Africa) , Furniture industry and trade -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10855 , http://hdl.handle.net/10948/134 , Relationship marketing -- South Africa , Morkels (Firm, South Africa) , Furniture industry and trade -- South Africa
- Description: The research problem addressed in this study was an assessment of the relationship-marketing strategy that Morkels currently has in operation. This strategy focuses on membership of a club that is sold to customers when they open an account. The strategy is to keep in touch with the customer by means of the club magazine, a club card and various special events and offers that are exclusive to club members. The strategy, however, may not be entirely successful in achieving the goals and objectives as envisaged by the senior management of the company. The objective of the research was to establish what exactly relationship marketing is. Once having investigated the theory of relationship marketing, the objective of the research was to establish what the goals of the management at Morkels were and whether or not these goals were met. The methodology of the research was, firstly, to conduct a literature survey on relationship marketing. In particular the study of literature focused on the theory related to the retail market focussing essentially where similar marketing strategies had been investigated. A variety of aspects of relationship marketing and strategies that had previously been implemented were then examined. The literature survey also considered the way in which a successful strategy of relationship-marketing should be motivated, planned, implemented and followed through. Secondly the research established what the goals and objectives of the management of Morkels were by means of an investigation into the policies and manuals of the relationship-marketing department. Finally a questionnaire was disseminated to the senior management of Morkels to establish what they considered to be the needs and opinions of the customers of the Garden Route Area. A second questionnaire with similar questions was also submitted to a sample of club members. This was done to establish the opinions of both groups. The major findings of the research were that Morkels is experiencing a degree of success with its relationship-marketing strategy. The research findings also revealed that opinions of the customers and the management of Morkels do not concur on a number of issues. These differences and the most important factors were discussed and recommendations were made to management.
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- Date Issued: 2003