Avoiding business failure in south africa
- Authors: Court, Nadine viargaret
- Date: 2019
- Subjects: Business failures -- Prevention -- South Africa , Business failures Success in business Business enterprises -- Management -- South Africa Small business -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/38024 , vital:34284
- Description: The purpose of this study was to develop a comprehensive framework to forecast that a business is entering a distressed situation and to identify the warning signs to look out for before it is too late to turn the business around in order to maintain a sustainable future. The possible solution lies in what business owners and management can do, and look out for, to avoid business failure. The intended contribution of the study was to design a framework for most businesses, especially SMMEs, to follow to avoid business failure. Therefore, it can be seen from this study that it is critical for business owners and management to be innovative in their business to achieve competitive advantage and, as such, remain sustainable. Stakeholder relationships are critical to achieving a competitive advantage. Financial Analysis, Technology Management, Innovation, Organisational Design and Risk Management are interrelated and are very inter-dependent when seeking to avoid business failure. However, innovation and technology management have a significant influence on business failure and, as such, are critical to the success of the business.
- Full Text:
- Date Issued: 2019
- Authors: Court, Nadine viargaret
- Date: 2019
- Subjects: Business failures -- Prevention -- South Africa , Business failures Success in business Business enterprises -- Management -- South Africa Small business -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/38024 , vital:34284
- Description: The purpose of this study was to develop a comprehensive framework to forecast that a business is entering a distressed situation and to identify the warning signs to look out for before it is too late to turn the business around in order to maintain a sustainable future. The possible solution lies in what business owners and management can do, and look out for, to avoid business failure. The intended contribution of the study was to design a framework for most businesses, especially SMMEs, to follow to avoid business failure. Therefore, it can be seen from this study that it is critical for business owners and management to be innovative in their business to achieve competitive advantage and, as such, remain sustainable. Stakeholder relationships are critical to achieving a competitive advantage. Financial Analysis, Technology Management, Innovation, Organisational Design and Risk Management are interrelated and are very inter-dependent when seeking to avoid business failure. However, innovation and technology management have a significant influence on business failure and, as such, are critical to the success of the business.
- Full Text:
- Date Issued: 2019
The impact of social media marketing on purchase decisions in the tyre industry
- Authors: Ramsunder, Monica
- Date: 2011
- Subjects: Social media -- Marketing , Social marketing , Consumer behavior -- South Africa , Consumers -- Research -- South Africa , Internet marketing -- South Africa , Social networks -- Computer network resources
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8601 , http://hdl.handle.net/10948/1637 , Social media -- Marketing , Social marketing , Consumer behavior -- South Africa , Consumers -- Research -- South Africa , Internet marketing -- South Africa , Social networks -- Computer network resources
- Description: Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships (Stelzner, 2009; 2010) and the social web has presented a new form of communication through social media which allow people to interact and converse with each other (Evans, 2010). This presents marketers with the opportunity to affect consumers purchase decisions through online marketing and social media. This social engagement by consumers has significant impact on marketing activities as marketers need to be aware of the factors affecting consumer’s purchase decision (Evans, 2010). Continental Tyre South Africa (CTSA), a local tyre manufacturer, is embarking on a social media marketing strategy. No other local tyre manufacturer has a presence on social media platforms. As a result CTSA would have first mover advantage. The main objective of the research that follows is to establish if South African tyre purchasers are supportive of social media as an online research tool to learn more about tyre brands. The significance of this research study is that marketing communications has taken on a different dimension with the growth of online market places and the natural step for CTSA is to engage in social media marketing. The literature review revealed that many modern consumers sought peer advice over social networks thus social media has promoted consumer-to-consumer communication and has made it possible for consumers and brands to interact with each other (Mangold and Faulds, 2009). It was concluded that whilst social media marketing presents marketers with a more cost effective form of marketing, further research regarding South African’s online purchasing activities would be required to assess if the time, money and resources required to manage social media marketing for CTSA would be beneficial to the organisation. As a result a qualitative empirical study was conducted by means of a questionnaire. The research elements were broken down into three segments; the internet and social media, consumer-brand engagement and online iv recommendations. The research revealed that social media marketing is an appropriate strategy for CTSA. The main findings further revealed that CTSA would need to engage in an aggressive traditional marketing campaign in order to drive consumers to engage in the social media campaigns. Strategies must include dedicated social media fan pages, online banners, and online advertisements. Based on the research analysis it is recommended that that most appropriate social media platforms for CTSA to launch social media marketing activities are Facebook and Twitter.
- Full Text:
- Date Issued: 2011
- Authors: Ramsunder, Monica
- Date: 2011
- Subjects: Social media -- Marketing , Social marketing , Consumer behavior -- South Africa , Consumers -- Research -- South Africa , Internet marketing -- South Africa , Social networks -- Computer network resources
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8601 , http://hdl.handle.net/10948/1637 , Social media -- Marketing , Social marketing , Consumer behavior -- South Africa , Consumers -- Research -- South Africa , Internet marketing -- South Africa , Social networks -- Computer network resources
- Description: Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships (Stelzner, 2009; 2010) and the social web has presented a new form of communication through social media which allow people to interact and converse with each other (Evans, 2010). This presents marketers with the opportunity to affect consumers purchase decisions through online marketing and social media. This social engagement by consumers has significant impact on marketing activities as marketers need to be aware of the factors affecting consumer’s purchase decision (Evans, 2010). Continental Tyre South Africa (CTSA), a local tyre manufacturer, is embarking on a social media marketing strategy. No other local tyre manufacturer has a presence on social media platforms. As a result CTSA would have first mover advantage. The main objective of the research that follows is to establish if South African tyre purchasers are supportive of social media as an online research tool to learn more about tyre brands. The significance of this research study is that marketing communications has taken on a different dimension with the growth of online market places and the natural step for CTSA is to engage in social media marketing. The literature review revealed that many modern consumers sought peer advice over social networks thus social media has promoted consumer-to-consumer communication and has made it possible for consumers and brands to interact with each other (Mangold and Faulds, 2009). It was concluded that whilst social media marketing presents marketers with a more cost effective form of marketing, further research regarding South African’s online purchasing activities would be required to assess if the time, money and resources required to manage social media marketing for CTSA would be beneficial to the organisation. As a result a qualitative empirical study was conducted by means of a questionnaire. The research elements were broken down into three segments; the internet and social media, consumer-brand engagement and online iv recommendations. The research revealed that social media marketing is an appropriate strategy for CTSA. The main findings further revealed that CTSA would need to engage in an aggressive traditional marketing campaign in order to drive consumers to engage in the social media campaigns. Strategies must include dedicated social media fan pages, online banners, and online advertisements. Based on the research analysis it is recommended that that most appropriate social media platforms for CTSA to launch social media marketing activities are Facebook and Twitter.
- Full Text:
- Date Issued: 2011
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