An international marketing framework for Ford South Africa in Nigeria
- Authors: Adams, Pedro Duan
- Date: 2016
- Subjects: Export marketing -- Cross-cultural studies , Marketing -- Cross-cultural studies , Marketing -- Management -- Cross-cultural studies
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/3869 , vital:20471
- Description: Africa is seen as the last investment frontier and according to literature will have a GDP of $1.5 trillion by the year 2016 and a population that is double the size of Europe. The rapid expansion of infrastructure and construction in African countries, such as Mozambique and Zambia has increased the demand for commercial vehicles. This has sparked unparalleled marketing opportunities for automotive manufacturers and the continent is fast attracting major players in this sector. The international marketing literature still lacks detailed studies and research into the marketing deliberations and trades in Africa. Therefore, according literature a greater representation of African culture within the international marketing literature would provide relevance and richness in the global market place and offer greater insight to organisations who are seeking to invest and expand their businesses in Africa. The management issue here is to comprehend the diversity and vastness of this region and putting together all spheres to ensure growth and creating brand loyalty. The key challenge here is for management to be able to grasp and understand not only the various cultures but also the way of doing business in such a vastly different region. It is therefore imperative for Ford Motor Company to fully understand these factors so as to take full advantage associated with entering a market early which is commonly referred as first-mover-advantage. A case in point is when General Motors entered the Chinese automotive industry in 1997 when the Chinese market was relatively small. General Motors’ enthusiasm and commitment back in 1997 was driven by a belief that China would ultimately become an economic powerhouse and emerge as one of the world’s largest automotive markets. By the year 2010 China was one of the world’s biggest automotive markets and General Motors was a dominant force in this market. Africa has all the key elements for the growth and development of a robust automotive market. By studying past experiences and outcomes from empirical studies on international marketing with emphasis on the automotive industry, it will be possible to draw lessons and experience about the potential growth of the automotive sector on the African continent. This study will also be of great significance to other automotive manufacturers and suppliers looking to expand their business and market share across Africa due to the increase of the middle class. Therefore creative strategies and thinking of how to circumvent challenges in the African cultural environment, creativity in managing bureaucracy and due diligence about business and investment opportunities will uncover unprecedented volumes of profitable business that lies untapped on the African continent. Data from the quantitative study suggest that culture, political environment, country-of-origin, competition and country infrastructure in Nigeria, are essential factors to the development of a successful international marketing strategy for Ford South Africa. This study therefore concludes that Ford Motor Company of South Africa can utilize this framework in order to gain greater market share and ultimately success in Nigeria. Recommendations were also made for future research studies that can contribute to the international marketing literature with emphasis on the African market.
- Full Text:
- Date Issued: 2016
- Authors: Adams, Pedro Duan
- Date: 2016
- Subjects: Export marketing -- Cross-cultural studies , Marketing -- Cross-cultural studies , Marketing -- Management -- Cross-cultural studies
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/3869 , vital:20471
- Description: Africa is seen as the last investment frontier and according to literature will have a GDP of $1.5 trillion by the year 2016 and a population that is double the size of Europe. The rapid expansion of infrastructure and construction in African countries, such as Mozambique and Zambia has increased the demand for commercial vehicles. This has sparked unparalleled marketing opportunities for automotive manufacturers and the continent is fast attracting major players in this sector. The international marketing literature still lacks detailed studies and research into the marketing deliberations and trades in Africa. Therefore, according literature a greater representation of African culture within the international marketing literature would provide relevance and richness in the global market place and offer greater insight to organisations who are seeking to invest and expand their businesses in Africa. The management issue here is to comprehend the diversity and vastness of this region and putting together all spheres to ensure growth and creating brand loyalty. The key challenge here is for management to be able to grasp and understand not only the various cultures but also the way of doing business in such a vastly different region. It is therefore imperative for Ford Motor Company to fully understand these factors so as to take full advantage associated with entering a market early which is commonly referred as first-mover-advantage. A case in point is when General Motors entered the Chinese automotive industry in 1997 when the Chinese market was relatively small. General Motors’ enthusiasm and commitment back in 1997 was driven by a belief that China would ultimately become an economic powerhouse and emerge as one of the world’s largest automotive markets. By the year 2010 China was one of the world’s biggest automotive markets and General Motors was a dominant force in this market. Africa has all the key elements for the growth and development of a robust automotive market. By studying past experiences and outcomes from empirical studies on international marketing with emphasis on the automotive industry, it will be possible to draw lessons and experience about the potential growth of the automotive sector on the African continent. This study will also be of great significance to other automotive manufacturers and suppliers looking to expand their business and market share across Africa due to the increase of the middle class. Therefore creative strategies and thinking of how to circumvent challenges in the African cultural environment, creativity in managing bureaucracy and due diligence about business and investment opportunities will uncover unprecedented volumes of profitable business that lies untapped on the African continent. Data from the quantitative study suggest that culture, political environment, country-of-origin, competition and country infrastructure in Nigeria, are essential factors to the development of a successful international marketing strategy for Ford South Africa. This study therefore concludes that Ford Motor Company of South Africa can utilize this framework in order to gain greater market share and ultimately success in Nigeria. Recommendations were also made for future research studies that can contribute to the international marketing literature with emphasis on the African market.
- Full Text:
- Date Issued: 2016
Challenges faced by female secondary school principals in the Qumbu Education District of the Eastern Cape Province of South Africa
- Authors: Sobekwa, Jonguxolo
- Date: 2012
- Subjects: School principals -- Education (Secondary) , South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Ed
- Identifier: vital:18453 , http://hdl.handle.net/11260/d1007759
- Description: The purpose of this study was to investigate and explore the challenges faced by female secondary school principals when discharging their duties. This study was done because it was not a normal practice before 1994 to have a female person as the head of a learning institution. This was specifically linked to the implementation of equity as enshrined and entrenched in the constitution no.108, of 1996 of the Republic of South Africa. It is almost 18 years since the proclamation of equity in the constitution; it was therefore of great importance to evaluate the ground covered in terms of implementation of this equity. The equity mentioned in Chapter 2, section 9 of the constitution resulted in the formulation of the Employment Equity Act no.55 of 1998 as amended. The implementation of the Employment Equity Act no.55 of 1998 was expected to have an impact on the way the female school secondary principals were received by the community. Currently all departments are compelled to employ women in managerial positions and this receives opposition in some sectors of the population. This study was conducted in Qumbu education district in the Eastern Cape Province of South Africa. It focused on secondary school principals. The study used a quantitative research design to elicit data from the respondents. Data were collected from 46 participants through the use of a questionnaire. 32 questionnaires were returned and the data were processed. The Statistical Package for Social Sciences (SPSS) was used in the analysis of the data. The findings of the study revealed several challenges confronting female secondary school principals both in the workplace and at home. In the workplace, on one hand, female principals are faced with insubordination from male educators; poor parental involvement and cultural stereotypes; and on the other hand, at home, they were confronted by minimal support from their partners/ spouses. In the light of the findings, the researcher recommended that the Department of Basic Education organize capacity-building workshops to develop leadership skills; replacement strategies for ageing principals; women‟s conferences to advocate women‟s rights; and programmes for female principals and their husbands, called Men As Partners (MAP). The study succeeded in portraying a picture of what is presently taking place in secondary schools that are headed by female principals. Some of the limitations encountered by the researcher during the study included the reluctance of the participants to take part in the research, the non-accessibility of schools in deep rural areas, the return rate of completed questionnaires; and the obtaining of permission to undertake the study.
- Full Text:
- Date Issued: 2012
- Authors: Sobekwa, Jonguxolo
- Date: 2012
- Subjects: School principals -- Education (Secondary) , South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Ed
- Identifier: vital:18453 , http://hdl.handle.net/11260/d1007759
- Description: The purpose of this study was to investigate and explore the challenges faced by female secondary school principals when discharging their duties. This study was done because it was not a normal practice before 1994 to have a female person as the head of a learning institution. This was specifically linked to the implementation of equity as enshrined and entrenched in the constitution no.108, of 1996 of the Republic of South Africa. It is almost 18 years since the proclamation of equity in the constitution; it was therefore of great importance to evaluate the ground covered in terms of implementation of this equity. The equity mentioned in Chapter 2, section 9 of the constitution resulted in the formulation of the Employment Equity Act no.55 of 1998 as amended. The implementation of the Employment Equity Act no.55 of 1998 was expected to have an impact on the way the female school secondary principals were received by the community. Currently all departments are compelled to employ women in managerial positions and this receives opposition in some sectors of the population. This study was conducted in Qumbu education district in the Eastern Cape Province of South Africa. It focused on secondary school principals. The study used a quantitative research design to elicit data from the respondents. Data were collected from 46 participants through the use of a questionnaire. 32 questionnaires were returned and the data were processed. The Statistical Package for Social Sciences (SPSS) was used in the analysis of the data. The findings of the study revealed several challenges confronting female secondary school principals both in the workplace and at home. In the workplace, on one hand, female principals are faced with insubordination from male educators; poor parental involvement and cultural stereotypes; and on the other hand, at home, they were confronted by minimal support from their partners/ spouses. In the light of the findings, the researcher recommended that the Department of Basic Education organize capacity-building workshops to develop leadership skills; replacement strategies for ageing principals; women‟s conferences to advocate women‟s rights; and programmes for female principals and their husbands, called Men As Partners (MAP). The study succeeded in portraying a picture of what is presently taking place in secondary schools that are headed by female principals. Some of the limitations encountered by the researcher during the study included the reluctance of the participants to take part in the research, the non-accessibility of schools in deep rural areas, the return rate of completed questionnaires; and the obtaining of permission to undertake the study.
- Full Text:
- Date Issued: 2012
The impact of cost saving on service quailty
- Authors: Van Rayner, Fiona Mary
- Date: 2006
- Subjects: Service industries -- South Africa -- Cost control , Service industries -- South Africa -- Quality control , Employee morale , Job satisfaction
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8751 , http://hdl.handle.net/10948/631 , Service industries -- South Africa -- Cost control , Service industries -- South Africa -- Quality control , Employee morale , Job satisfaction
- Description: The aim of all companies is continuously to improve their products and/or services. Managers need to understand what service quality entails and what measures to take to ensure that quality is upheld and employees are satisfied. Cost-saving initiatives often require certain changes to take place within the organisation. In the event of such changes, the psychological contract is often violated, which may have a positive or negative effect on the affected individuals. Management expects to get more work done with fewer employees, who in turn are expected to keep up the service quality. The current shortage of medical technologists in the country has made it impossible for them to cope with the heavy workload. As a result, many leave the profession and venture into something completely different. Those that are left become completely demotivated; they experience less job satisfaction and show less commitment to their work. However, some may even embrace the changes because to them it may mean bigger and better challenges. The aim of this study is to identify which approaches management took to ensure cost saving and how these approaches impacted on the behaviour of employees. A literature review was conducted to determine what the theory reveals about cost saving and its impact on employee behaviour. This was followed by an empirical survey conducted within the National Health Laboratory Services in the Ibhayi region. Finally, the practical findings and literary theory were compared to make recommendations to management on how to ensure positive employee behaviour and boost employee morale.
- Full Text:
- Date Issued: 2006
- Authors: Van Rayner, Fiona Mary
- Date: 2006
- Subjects: Service industries -- South Africa -- Cost control , Service industries -- South Africa -- Quality control , Employee morale , Job satisfaction
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8751 , http://hdl.handle.net/10948/631 , Service industries -- South Africa -- Cost control , Service industries -- South Africa -- Quality control , Employee morale , Job satisfaction
- Description: The aim of all companies is continuously to improve their products and/or services. Managers need to understand what service quality entails and what measures to take to ensure that quality is upheld and employees are satisfied. Cost-saving initiatives often require certain changes to take place within the organisation. In the event of such changes, the psychological contract is often violated, which may have a positive or negative effect on the affected individuals. Management expects to get more work done with fewer employees, who in turn are expected to keep up the service quality. The current shortage of medical technologists in the country has made it impossible for them to cope with the heavy workload. As a result, many leave the profession and venture into something completely different. Those that are left become completely demotivated; they experience less job satisfaction and show less commitment to their work. However, some may even embrace the changes because to them it may mean bigger and better challenges. The aim of this study is to identify which approaches management took to ensure cost saving and how these approaches impacted on the behaviour of employees. A literature review was conducted to determine what the theory reveals about cost saving and its impact on employee behaviour. This was followed by an empirical survey conducted within the National Health Laboratory Services in the Ibhayi region. Finally, the practical findings and literary theory were compared to make recommendations to management on how to ensure positive employee behaviour and boost employee morale.
- Full Text:
- Date Issued: 2006
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