Strategic effectiveness of a partnership between the municipality and the business sector in George
- Authors: Meiring, Lee-Anne
- Date: 2019
- Subjects: Public-private sector cooperation -- South Africa -- Western Cape , Partnership -- South Africa -- Western Cape Strategic alliances (Business) Sustainable development
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/41427 , vital:36482
- Description: The purpose of the research is to evaluate how the municipality and the business sector in George can work together for the future of George and to develop a proposal for such a strategic partnership. The goal of this research is to evaluate the current strategic partnerships within the town of George, to assess the readiness for a strategic partnership in the George region and to develop a theoretical model of how a town could partner with the business sector for inclusive economic growth, through the examination of the key success factors for such a partnership. This research provides useful insight into the factors that will contribute to a partnership between the business sector and local government ensuring the future of George. This research considers the current situation in George and proposes a cross-sector partnership approach to ensure not only city competitiveness but also further growth.
- Full Text:
- Date Issued: 2019
- Authors: Meiring, Lee-Anne
- Date: 2019
- Subjects: Public-private sector cooperation -- South Africa -- Western Cape , Partnership -- South Africa -- Western Cape Strategic alliances (Business) Sustainable development
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/41427 , vital:36482
- Description: The purpose of the research is to evaluate how the municipality and the business sector in George can work together for the future of George and to develop a proposal for such a strategic partnership. The goal of this research is to evaluate the current strategic partnerships within the town of George, to assess the readiness for a strategic partnership in the George region and to develop a theoretical model of how a town could partner with the business sector for inclusive economic growth, through the examination of the key success factors for such a partnership. This research provides useful insight into the factors that will contribute to a partnership between the business sector and local government ensuring the future of George. This research considers the current situation in George and proposes a cross-sector partnership approach to ensure not only city competitiveness but also further growth.
- Full Text:
- Date Issued: 2019
The influence of persons and marketing related variables on consumers purchasing of environmentally-friendly products
- Authors: Jonas, Altouise Glowdean
- Date: 2012
- Subjects: Consumer behavior , Marketing research , Natural resources , Human ecology
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9368 , http://hdl.handle.net/10948/d1011098 , Consumer behavior , Marketing research , Natural resources , Human ecology
- Description: The human environment is under serious threat as natural resources such as air, water and forests are being overused. Worldwide, people have become more aware of the threatening situation and consequently many more individuals are showing concern for the environment. Often this concern is not displayed in consumers’ purchasing behaviour, as consumers who claim to be concerned about the environment are not necessarily consuming or showing a preference for environmentally–friendly products. This study examined two sets of variables, namely, person related and marketing related factors, and determined the extent to which these factors influence consumers’ behaviour when buying environmentallyfriendly products. The empirical data was collected by means of a survey, using self-administered questionnaires distributed to adult employed consumers residing in Port Elizabeth. Two hundred usable questionnaires were received. Three person related factors, namely, norms, environmental concern and environmental knowledge, and four marketing related factors, namely, price, product, place and promotion - were found to influence respondents’ behaviour when purchasing environmentally-friendly products. Environmental concern explained the largest portion of variation in purchase behaviour, while promotion explained the smallest portion of variation. Significant differences in the influence of age were found for norms, nvironmental concern, environmental knowledge and price. It is recommended that suppliers of environmentally-friendly products should ensure that these products are located at outlets which are convenient to consumers; more should be done by the relevant stakeholders to increase environmental knowledge and educate South Africans about the benefits of leading a more environmentally-friendly lifestyle; marketers find more innovative methods to convince consumers to act on their environmental concern; further attempts be made to minimise the price difference between environmentally-friendly products and traditional products; marketers should pay more attention to advertisements promoting environmentally-friendly products to ensure that these appeal to their target markets; and the performance of environmentally-friendly products should be on a par with the performance of traditional products.
- Full Text:
- Date Issued: 2012
- Authors: Jonas, Altouise Glowdean
- Date: 2012
- Subjects: Consumer behavior , Marketing research , Natural resources , Human ecology
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9368 , http://hdl.handle.net/10948/d1011098 , Consumer behavior , Marketing research , Natural resources , Human ecology
- Description: The human environment is under serious threat as natural resources such as air, water and forests are being overused. Worldwide, people have become more aware of the threatening situation and consequently many more individuals are showing concern for the environment. Often this concern is not displayed in consumers’ purchasing behaviour, as consumers who claim to be concerned about the environment are not necessarily consuming or showing a preference for environmentally–friendly products. This study examined two sets of variables, namely, person related and marketing related factors, and determined the extent to which these factors influence consumers’ behaviour when buying environmentallyfriendly products. The empirical data was collected by means of a survey, using self-administered questionnaires distributed to adult employed consumers residing in Port Elizabeth. Two hundred usable questionnaires were received. Three person related factors, namely, norms, environmental concern and environmental knowledge, and four marketing related factors, namely, price, product, place and promotion - were found to influence respondents’ behaviour when purchasing environmentally-friendly products. Environmental concern explained the largest portion of variation in purchase behaviour, while promotion explained the smallest portion of variation. Significant differences in the influence of age were found for norms, nvironmental concern, environmental knowledge and price. It is recommended that suppliers of environmentally-friendly products should ensure that these products are located at outlets which are convenient to consumers; more should be done by the relevant stakeholders to increase environmental knowledge and educate South Africans about the benefits of leading a more environmentally-friendly lifestyle; marketers find more innovative methods to convince consumers to act on their environmental concern; further attempts be made to minimise the price difference between environmentally-friendly products and traditional products; marketers should pay more attention to advertisements promoting environmentally-friendly products to ensure that these appeal to their target markets; and the performance of environmentally-friendly products should be on a par with the performance of traditional products.
- Full Text:
- Date Issued: 2012
The applicability of the motivated strategies for learning questionnaire (MSLQ) for South Africa
- Authors: Somtsewu, Nolwazi
- Date: 2008
- Subjects: Educational tests and measurements -- South Africa -- Evaluation , Motivation in education -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9925 , http://hdl.handle.net/10948/657 , Educational tests and measurements -- South Africa -- Evaluation , Motivation in education -- South Africa
- Description: Admissions assessment batteries at most South African higher education institutions augment matriculation results with assessment data from cognitive and non-cognitive measures, in order to identify potentially successful students. The Motivated Strategies for Learning Questionnaire (MSLQ) is a non-cognitive measure, developed in the United States of America to assess the motivational orientation and use of learning strategies among college students. Numerous international studies have confirmed the reliability and validity of the MSLQ. Presently only three quantitative studies have been conducted in the South African higher education context, and in these, researchers have focused on the predictive validity, construct validity and reliability of the MSLQ when used with multicultural and multilingual groups of test-takers. An overview of these studies revealed a confirmation of adequate reliability of the MSLQ, and whereas it was established that nine of the fifteen subscales of the MSLQ are significantly related to the academic success of undergraduate students, limited support was found for the construct validity of the measure. As a result of these findings, a lack of qualitative methods for confirming or disconfirming the quantitative results was noted. The general aim of this study was to explore the applicability of the MSLQ in a higher education South African context, with respect to aspects related to bias, through assessing the item content with specific reference to language and cultural appropriateness. This was to ensure that items on the MSLQ did not favour or disadvantage any cultural and language groups. Investigations in this regard are a necessity in a country like South Africa in an effort to promote fair assessment practices. In order to achieve the above-mentioned aim, a quantitative and qualitative approach was utilised following an exploratory-descriptive research method. The researcher employed a non-probability, purposive sampling procedure to select post-graduate participants employed at the Nelson Mandela Metropolitan University (NMMU) to act as expert reviewers. A Bias Review Form was the primary mode of data collection and this enabled the researcher to collect the biographical details of the expert reviewers, their ratings of the language and cultural appropriateness of each item, and their comments, suggestions and recommendations for improving identified problematic items. Descriptive statistics were used to analyse the reviewers’ responses to the short biographical questionnaire included on the Bias Review Form, while frequency counts were calculated based on the reviewers’ responses to the language and cultural appropriateness of each item. The reviewers’ comments were analyzed into themes using Tesch’s model of content analysis. Three main themes relating to potential bias were identified, namely, language, culture and item characteristics. Guba’s model was employed for assessing the trustworthiness of the qualitative data and for data verification.
- Full Text:
- Date Issued: 2008
- Authors: Somtsewu, Nolwazi
- Date: 2008
- Subjects: Educational tests and measurements -- South Africa -- Evaluation , Motivation in education -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9925 , http://hdl.handle.net/10948/657 , Educational tests and measurements -- South Africa -- Evaluation , Motivation in education -- South Africa
- Description: Admissions assessment batteries at most South African higher education institutions augment matriculation results with assessment data from cognitive and non-cognitive measures, in order to identify potentially successful students. The Motivated Strategies for Learning Questionnaire (MSLQ) is a non-cognitive measure, developed in the United States of America to assess the motivational orientation and use of learning strategies among college students. Numerous international studies have confirmed the reliability and validity of the MSLQ. Presently only three quantitative studies have been conducted in the South African higher education context, and in these, researchers have focused on the predictive validity, construct validity and reliability of the MSLQ when used with multicultural and multilingual groups of test-takers. An overview of these studies revealed a confirmation of adequate reliability of the MSLQ, and whereas it was established that nine of the fifteen subscales of the MSLQ are significantly related to the academic success of undergraduate students, limited support was found for the construct validity of the measure. As a result of these findings, a lack of qualitative methods for confirming or disconfirming the quantitative results was noted. The general aim of this study was to explore the applicability of the MSLQ in a higher education South African context, with respect to aspects related to bias, through assessing the item content with specific reference to language and cultural appropriateness. This was to ensure that items on the MSLQ did not favour or disadvantage any cultural and language groups. Investigations in this regard are a necessity in a country like South Africa in an effort to promote fair assessment practices. In order to achieve the above-mentioned aim, a quantitative and qualitative approach was utilised following an exploratory-descriptive research method. The researcher employed a non-probability, purposive sampling procedure to select post-graduate participants employed at the Nelson Mandela Metropolitan University (NMMU) to act as expert reviewers. A Bias Review Form was the primary mode of data collection and this enabled the researcher to collect the biographical details of the expert reviewers, their ratings of the language and cultural appropriateness of each item, and their comments, suggestions and recommendations for improving identified problematic items. Descriptive statistics were used to analyse the reviewers’ responses to the short biographical questionnaire included on the Bias Review Form, while frequency counts were calculated based on the reviewers’ responses to the language and cultural appropriateness of each item. The reviewers’ comments were analyzed into themes using Tesch’s model of content analysis. Three main themes relating to potential bias were identified, namely, language, culture and item characteristics. Guba’s model was employed for assessing the trustworthiness of the qualitative data and for data verification.
- Full Text:
- Date Issued: 2008
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